Amrita Mathur

Startup helper. I validate demand, build your first commercial engine or level-up your current GTM. (Former marketing exec at ClickUp, Superside and Top Hat.)

[Amrita Mathur @AmritaMathur]

The hardest things in life are contradictory — like confidence and humility. Growth and stability. Vision and the ability to listen.

[Amrita Mathur @AmritaMathur]

@rickygervais Looks exactly like my kitty from when I was 3 years old. He was born in my closet, and I found him right after I frightening the living daylights out of his mom.

RIP my lovely gentle roti-loving kitty.

[Amrita Mathur @AmritaMathur]

@fahdananta I feel nothing but positivity. Gotta say, the energy was def there. And the quality of people I've met has been high!
Theres always room for improvement of course, but it seems like all the right people are listening.

[Amrita Mathur @AmritaMathur]

@jmwind I suppose it's a layer problem first, a language problem second.

[Amrita Mathur @AmritaMathur]

Moving the conversation upstream, and aligning on the spec first makes sense.
As a recent consumer of an employment contract -- which had red flags all over it -- I noticed I too made a separate sheet of the stack-ranked risk/reward areas, in plain english, and worked off of that with my lawyer. I noticed that my own thinking was a lot more clear when I made a list of these "MECE" areas.

[Amrita Mathur @AmritaMathur]

@jmwind Ah. So the opportunity was hiding in the redlines.

[Amrita Mathur @AmritaMathur]

@FDavidsonT Give it!

P.S: I’ve been thinking a lot about housing crisis and the impending super El Niño and what that means for travel of every kind.

[Amrita Mathur @AmritaMathur]

@venturetwins Impressive!
This + a real estate agent avatar, and you’re all set.

[Amrita Mathur @AmritaMathur]

@smhanov This was a sick read (true or not). Thank you!

@alexandernorman Good example of the type of programming we need at TTW.

[Amrita Mathur @AmritaMathur]

@josefchen A foundational model for food? Gasp! I mean, omnomnom ✨

[Amrita Mathur @AmritaMathur]

@andrewchen Quick & dirty version of @boardyai?

[Amrita Mathur @AmritaMathur]

@kushalbyatnal What's old is new. I literally used to work for a company 18 years ago that did exactly this - just not for Agents.
Actually useful!

[Amrita Mathur @AmritaMathur]

Can someone explain the Palantir phenomenon in Japan? There's something to unpack here about fandom and distribution... I'm utterly fascinated

- Why did people line up and wait for hours?
- Why the sudden interest in Japan of all places?
- Why did they even do a pop-up?

[Amrita Mathur @AmritaMathur]

Nah, Toronto is caught up on that front.

More likely to do with a sign of the times. Marketers/growth people seem much more disposable than PMs or engineers. Still. Our craft is less valued. So we don’t need to be educated, up-leveled, recruited or given networking opps.

This is corporate thinking everywhere, not just here in canada.

[Amrita Mathur @AmritaMathur]

Is it just me or does it feel cray there is hardly any focus on distribution at #TorontoTechWeek?
Every event is "build Canada" or "AI this" and "Hackathon that".

[Amrita Mathur @AmritaMathur]

@jackiechanisme We haven’t met (yet)! I guess I’d be in the ‘service provider’ camp these days. Surprised to hear you haven’t met any (non-founder) operators though 🤔

[Amrita Mathur @AmritaMathur]

That cheeky 😈
ElevenLabs and Vapi ship sub-second latency, good turn-taking, and persona consistency out of the box now. So perhaps the tech is interchangeable and not unique.
But I do love the double opt-in! I’m excited to see if the intro quality holds as y’all scale beyond the seeded core.

[Amrita Mathur @AmritaMathur]

Holy shit @boardyai’s voice agent was so f-ing good. Super conversational, no weird lags, even made jokes!
The Australian accent was “charming”.
I’ve been bullish on voice for a long time (since 2016!) and this was genuinely the second good experience I’ve had.

[Amrita Mathur @AmritaMathur]

@jacobmparis lol good one. I meant more like validation, positioning, marketing, growth stuff

[Amrita Mathur @AmritaMathur]

@DamiDina Brain drain is hella real. Speaking as someone that has been living here but working for US companies since 2019. One doesn’t have to physically move to count that as being a non contributor to their country (beyond taxes).

[Amrita Mathur @AmritaMathur]

@willpate Peak Toronto! 😆
Though Drake wouldn’t let a bot be a bouncer. Those guys need to learn to be cool…