Analytics Boosters

We are a 10+ years experienced top-notch team of marketing consultants. We love to make sense of data and improve projects with a hands-on approach.

[Analytics Boosters @AnalyticsBoost]

We are thrilled and proud to announce that we welcome #MSCCruises, the leading global cruises brand, among our awesome clients.
We have been chosen to support the brilliant MSC Cruises’ Ecommerce B2B Team in their path to achieve an excellent data strategy and data collection.

[Analytics Boosters @AnalyticsBoost]

Today at #SMConnect @IndioImperator is going to Rock your data with #AI
We’re in the #analytics room #bolognatechweek

[Enrico Pavan @IndioImperator]

🔴 New #GA4 #feature: #Scheduled #Reports.
At the moment you will be able to:
- Schedule the starting dates
- Frequency (from daily to quarterly)
- Period of activation (up to 12 months)
- Format (PDF or CSV)
- Language of the report
Give it a try and let me know your thoughts!

[Enrico Pavan @IndioImperator]

🎤 [#DataNeverLie] What's the future of #Analytics? Welcome to a fireside chat with @strasm: we talked about the present and future of Analytics #MarketingAnalytics' skills, #AI and more!

Enjoy listening or watching!

https://t.co/Wdc19grDev
https://t.co/FkZG4ExHlD

[Enrico Pavan @IndioImperator]

🔴 #GA4 New Feature: #CalculatedMetrics are back and you can use them into the standard reports and into the explorations!
☝ Quota: 5 #CalculatedMetrics for standard and 50 for 360 prop.
👉 Select the type of metric you need between: Standard, Currency, Distance and Time.

[Enrico Pavan @IndioImperator]

#DataNeverLie: The new Analytics' #podcast is out now and we start with a data-rockstar: @SimoAhava (🙏)

You can find #DataNeverLie on the major podcast platforms: https://t.co/GaJGGYBibz

Oh, I forgot, you can also see the complete interview on YouTube: https://t.co/ssyeVREfWz

[Enrico Pavan @IndioImperator]

See you tomorrow at #MeasureCamp #London at @AnalyticsBoost Lounge! Share your Analytics' thoughts to #Dataneverlie podcast!

[MeasureCamp London @MeasureCampLDN]

We’re excited to have @AnalyticsBoost back as Silver Sponsor. They will be in the Lounge area a fire place for actual fireside chats! @IndioImperator will be doing interviews with our MeasureCampers. He asks are you bold enough to go on camera? #measurecampldn #measurecamp

[Analytics Boosters @AnalyticsBoost]

💥 [NEW] #GA4 integration with #SKAdNetwork! Now it is possible:
- Enable the Google Analytics for Firebase SDK to automatically set values for new installs.
- Export your schema to your linked Google Ads accounts for bidding optimization.

More info: https://t.co/xoqTdb7OFn

[Analytics Boosters @AnalyticsBoost]

Hey folks, new #Ecommerce #Promotion #Report is available in #GA4. Take a look to the screenshot! Here we can find a mini-funnel related to the promotion!

Keep pushing @googleanalytics

[Analytics Boosters @AnalyticsBoost]

🛑 New Feature in #GA4: #Counting #Conversion Method for Conversions! Now you can choose between #OncePerEvent or #OncePerSession: the second one is more similar to the old conversion counting in Universal Analytics

More info here:

https://t.co/BxYjy1YOk9

[Analytics Boosters @AnalyticsBoost]

🔴 New in #GA4 #attribution models: First-click, linear, time-decay and position-based attribution models are going away

https://t.co/iY0MSjbExr

[Analytics Boosters @AnalyticsBoost]

@dannymawani @Varmer 👏👏👏

[Analytics Boosters @AnalyticsBoost]

🛑 BREAKING NEW: CUSTOM CHANNEL GROUPS IN GA4 🛑

Finally, the Custom Channel Groups have arrived in #GA4 and are characterized by greater flexibility than what was possible to create in Universal.

More info in this guide:
https://t.co/fPq0vq0atO

@googleanalytics keep pushing!

[Enrico Pavan @IndioImperator]

🛑 Finally we have them: #GA4 #Item #Scope Custom Dimension

🔥 Google is starting to release these custom dimensions on all accounts! Can't wait to use them!

CD #Item #Scope are limited to 10

[Analytics Boosters @AnalyticsBoost]

🔴 The relevance of the taxonomy of #UTM parameters in #GA4! Do you see a lot of traffic set to "Unassigned" in GA4?
🙋‍♂️ If the answer is yes, you need to improve the UTM
👉 Here a comparative table of how GA4 merge UTM & Default Channel Groups
https://t.co/LrlCmafobV

[Analytics Boosters @AnalyticsBoost]

☄ Alternatives to #GoogleOptimize: we analyze some main testing software with a focus in #GA4 and #GAds integration.

🎭 There are currently many testing tools on the market but how many and which ones can be considered valid alternatives for #GO?

https://t.co/qjwcsYCVz1

[Analytics Boosters @AnalyticsBoost]

#GoogleOptimize Sunset: now it's official!

Google Optimize and Optimize 360 will no longer be available after September 30, 2023.

More info here: https://t.co/MuMRpEypCV

[Analytics Boosters @AnalyticsBoost]

🛑 #GoogleOptimize will be #deprecated: true or fake news? Surfing LinkedIn and other community like FB, Reddit and as reported from the Convert’s blog post (https://t.co/2rdpSuVTxv) it seems that GO will be shut down in the next future. What's your thoughts?

[Analytics Boosters @AnalyticsBoost]

Big News in #GA4: here new #ecommerce dimensions and metrics available in Exploration and API! #GA4 now provides an item-scoped and event-scoped version of each ecommerce metric!

Great move @googleanalytics

[Analytics Boosters @AnalyticsBoost]

🎅 The whole Analytics Boosters team wishes you a Merry Christmas and a great start into 2023! Thanks to all, Friends, Partners and Customers for this formidable year!

See you next year with a lot more data to analyze 😂