Enrico Pavan

📊 Digital Analyst & Conversion rate optimization since 2004
🗣Speaker
📚 #GA4 book author
🏀 NBA Fan
🌉 San Francisco's addicted
💼

[Enrico Pavan @IndioImperator]

#DataNeverLie: The new Analytics' #podcast is out now and we start with a data-rockstar: @SimoAhava (🙏)

You can find #DataNeverLie on the major podcast platforms: https://t.co/GaJGGYBibz

Oh, I forgot, you can also see the complete interview on YouTube: https://t.co/ssyeVREfWz

[Enrico Pavan @IndioImperator]

Big news from Google Marketing Live 2026! 🚨

We are officially entering the "Agentic Era" of marketing. From predicting future sales with Meridian to text-to-video creation via Gemini Omni, the game has completely changed. 🔄

https://t.co/z4xn7dMoYl

[Enrico Pavan @IndioImperator]

Stop manual UX reporting. Start engineering your workflow. 🛠️
I’ve just open-sourced #Clarity2Sheet to sync @msftClarity data directly into your workspace.

Check the repo, break the code, and give me your feedback. 👇

🔗 https://t.co/9Lw5QEpo2O

[Enrico Pavan @IndioImperator]

𝗖𝗢𝗠𝗘𝗧 𝗯𝗿𝗼𝘄𝘀𝗲𝗿 𝗯𝘆 𝗣𝗘𝗥𝗣𝗟𝗘𝗫𝗜𝗧𝗬: 𝗔𝗜 𝗵𝗮𝘀 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗼 𝘀𝗵𝗼𝗽 𝗮𝗻𝗱 𝗳𝗶𝗹𝗹 𝗼𝘂𝘁 𝗳𝗼𝗿𝗺𝘀!
https://t.co/Ri1USzqhKD

[Enrico Pavan @IndioImperator]

💥 𝗔𝘁𝗹𝗮𝘀 𝗯𝗿𝗼𝘄𝘀𝗲𝗿 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 / 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 💥
Like many of you, I've downloaded and started testing #Atlas, from OpenAI. The real-world test focuses on two things: #Analytics and #Ecommerce.

https://t.co/KEO5fNKqzf

[Microsoft Clarity @msftClarity]

We’re excited to introduce our next ambassador, Enrico Pavan — Co-founder and President of Analytics Boosters.

Enrico’s approach to analytics? Channel your inner detective. 🕵️‍♂️

His go-to strategy:

💬 “Look for rage clicks, dead clicks, and excessive scrolling. These are signs of friction. If multiple users behave the same way, it’s a design issue. Clarity Insights helps spot these problems and optimize ad campaigns across Google and Microsoft Ads.”

📣 Stay tuned for more tips and insights from our ambassador community.

Interested in becoming a Microsoft Clarity ambassador? Apply here: https://t.co/k8Mr6Yr0s8

[radio @DarkBloodBlood]

#OzzyOsbourne has passed away at the age of 76. I still can't believe it.
...... I hope you came home, Ozzy

[Enrico Pavan @IndioImperator]

🚀 The 4th of July is just around the corner, and the Analytics Pioneers Summit is here!
🍀 I'm thrilled to have been nominated in the Video Awards category with "GA4 Dungeons & Dragons" If you'd like to support me, you can cast your vote here:

https://t.co/0sDeLq6pzH

[Microsoft Clarity @msftClarity]

🚨𝐁𝐢𝐠 𝐍𝐞𝐰𝐬: The Microsoft Clarity Ambassador Program is Here🙌

We're launching a new community of passionate Clarity users who are excited to share insights, optimize experiences, and help shape the future of behavioral analytics.

Our ambassadors are leaders in digital analytics, UX, and optimization - and they’re here to help you unlock the full potential of Clarity! 🚀

Interested in becoming a Clarity ambassador? Apply here: https://t.co/W8aiBOoHxo

Join us in celebrating our very first Clarity ambassadors! 🎉

[Enrico Pavan @IndioImperator]

💥 New #Microsoft #Clarity feature: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗠𝗮𝗽! 💥 Now you can edit one or more 𝗮𝗿𝗲𝗮𝘀 from the map to understand 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲!

[Enrico Pavan @IndioImperator]

On your mark, get set, go! The #Italian #Guarantor for the protection of personal data has issued an urgent order with immediate effect for #DeepSeek.

From now on, #DeepSeek is blocked in Italy!

Read the full article here (ITA): https://t.co/JV4Ek9cYzL

[Enrico Pavan @IndioImperator]

Giving a chance to #BlueskySocial
Find and follow me here:

https://t.co/WBjfS6p7sS

[Enrico Pavan @IndioImperator]

#GA4 November #Bug #Fix: here a quick workaround to view all the data we lost in standard report! Just set up an exploration and apply the "All users" segment as showed in the video https://t.co/nuKdZ7ER47

[Enrico Pavan @IndioImperator]

♊ #Gemini in #Chrome #Console: I was debugging a #GA4 tracking and in console I see the "Gemini" Icon near the first error. If you click on it, after you a privacy note, a TL;TR is showing directly in the console.

Is something new or did I miss it 😅 ?

[Enrico Pavan @IndioImperator]

🔴 #GA4 Direct -and not set - Fixing via #UserID improvement 🔴
This was the first point discussed with all the attendees during my speech #MeasurcampLnd last Saturday.
I proposed a workaround to make an improvement to the data but now we just have to test this fix from #Google.

[Enrico Pavan @IndioImperator]

Yesterday at @MeasureCampLDN was Crazy! Best MC ever! Happy to meet and learn from the best!
Ah, I also won the Award for the Best Presentation.
See you next year!!

[Enrico Pavan @IndioImperator]

We won the best #analytics #podcast at #AnalyticsPioneers #summit!
Thanks to @KenWilly and his team and to @AnalyticsBoost team!

Keep pushing

[Enrico Pavan @IndioImperator]

🔴 #GA4 Updates 🔴 There have been a lot of news regarding GA4 during these last weeks and in particular three are the main ones.

I thank my "insiders" @braiscv and @SilverbauerHour for having published this info first.

https://t.co/sdHqlU16BZ

[Enrico Pavan @IndioImperator]

🔴 Early Bird Ticket Alert 🔴

Per rendere meno traumatico il rientro, da oggi fino al 30/09 i biglietti per i singoli corsi o bundle di #Analytics #Academy sono in promozione Early Bird!

❓ Ora, perché partecipare all’Academy?

👉 Scoprilo qui: https://t.co/7lKkFsxEse

[Enrico Pavan @IndioImperator]

@MarekLecian @smonnier @braiscv Thank you all! For some reason I miss it until now :)

[Enrico Pavan @IndioImperator]

Hey #Analytics mates, is this a #GTM new var in gtm.linkClick or did I miss something? :)