Andreas W Hansen

Partner @Red_Associates. Making problem solving strategic again through combining #thickdata and #bigdata. See my @harvardbiz-article at

[Andreas W Hansen @AndreasWester]

Maybe we should put customers' real needs front and center of our digital transformations? https://t.co/3oVd8S77hU

[MIT Sloan Management Review @mitsmr]

“Official productivity measures have shown that there’s been a slowdown in growth rates since about 2004” https://t.co/L46209u48S

[Andreas W Hansen @AndreasWester]

Indeed https://t.co/uoM0OVIPlI

[TED Talks @TEDTalks]

“Why study the ancient past? Because it gives us perspective and humility.” Paleontologist @kenlacovara #TED2016

[Andreas W Hansen @AndreasWester]

@Ford is trying to look at the carmaking in a wider sense — by working with consultancies such as @ReD_Associates.. https://t.co/4GGdLXjrYJ

[Andreas W Hansen @AndreasWester]

@HarvardBiz, "How Content Marketers Can Tell Better Stories with Data". But not just numbers, remember #thickdata https://t.co/tvHkeKIBZ4

[Voxpopme @voxpopme]

Is #ThickData a game changer for #CX? > https://t.co/q3IDGvIvhw

[Andreas W Hansen @AndreasWester]

Agree, the "so what" that matters. Here, #thickdata is crucial. https://t.co/QUxGrPQt8I

[Tony Orlando @tonyorlando01]

An approach to include both #ThickData and #BigData. https://t.co/lXc1r6Lmbt

[Society for Cultural Anthropology @culanth]

Rest in peace Benedict Anderson (1936-2015). https://t.co/98fyE47t2l
#ImaginedCommunities

[GoTo @GoTo]

If #bigdata is the "what," #thickdata is the "why." Combined, they're powerful tools ► https://t.co/eLd1XnyxwN via @HarvardBiz #FutureofWork

[Andreas W Hansen @AndreasWester]

Well, One thing would be to stop focusing only on STEM and get the #humanities involved. #thickdata, #bigdata https://t.co/2YE3zSslYn

[MIT Technology Review @techreview]

Are we teaching STEM wrong? Find out at the next Solve Talks at Google Monday, 1/13. Register FREE https://t.co/gkJVJcEmDZ

[Andreas W Hansen @AndreasWester]

On @Ford's usage of #thickdata, #ethnography, and #socialscience - and their collaboration with @ReD_Associates. https://t.co/qj4mI4mb4G

[Andreas W Hansen @AndreasWester]

Isn't this one telling of problems with 'thin' data' - "dehumanize the enemy by calling them 'data'". #thickdata https://t.co/uU1xAPLcNr

[Roberto Alonso González Lezcano @robertoglezcano]

10 #BigData Use Cases Everyone Must Read by @DataScienceCtrl https://t.co/XWnSM9qKn8 #datascience #DataScientist

[Andreas W Hansen @AndreasWester]

Maybe the way for #HR to become strategic is to #thickdata, not only #bigdata. https://t.co/5SsHwYEDgK

[Andreas W Hansen @AndreasWester]

No. Leaders have to treat culture building as... #culture building.
NOT an engineering discipline. @HarvardBiz https://t.co/D1lSJ7B1j5

[Harvard Business Review @HarvardBiz]

Leaders have to treat culture building as an engineering discipline, not a magical one https://t.co/zf3hj72wM6

[Andreas W Hansen @AndreasWester]

#BigData can help companies understand HOW customers use their products. For WHY, #thickdata is needed. #ethnography https://t.co/QWRpQkQYpH

[Andreas W Hansen @AndreasWester]

But seems to me that social / organizational dynamics of creativity are more important than psychological ones. https://t.co/iHIacyUfLV

[Harvard Business Review @HarvardBiz]

The path to new ideas is often a turbulent one https://t.co/AII5K39T2d

[Andreas W Hansen @AndreasWester]

And how many managers truly know their customers? #bigdata, #thickdata https://t.co/snR9aZFbYA

[London Business School @LBS]

How many managers know about their company's strategy? Not many, as our research shows: https://t.co/ds5mChkIdI

[Andreas W Hansen @AndreasWester]

Once it was all about strategy, now all about multi-year #transformation... https://t.co/zojDDooWXj

[BCG Institute @BCGInstitute]

To keep up w/ an era of always on #transformation, companies need >1 type of transformation https://t.co/FZV5NGU6Tr

[Andreas W Hansen @AndreasWester]

Well done, power of #anthropology, @Nissan, #autonomousvehicles https://t.co/WuQC58jH9F

[EPIC People @epicpeople_org]

The anthropologist at Nissan: How Melissa Cefkin got from Turkish folklore to driverless cars https://t.co/zIfTERWGb9 #autonomousvehicles

[Andreas W Hansen @AndreasWester]

The idea that #AI can 'read' the emotions on your face is profoundly flawed https://t.co/VroUsYeGM7 New piece up on @techinsider