Angela

PR & Journalism student // 3rd year 1st semester 🥳

[Angela @AngelaNatT]

@MaloufNancy Definitely be to release a statement before things get any worse. Before people start to speculate false information, it is important to at least put a word out to acknowledge the situation & how your company is dealing with it. #curtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy Training employees on how to properly handle negative reviews online (customer service training). Because when negative reviews are left unhandled, it could potentially lead to a bigger problem when the customers start to leave fake reviews on the brand. #curtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy Facebook's controversy with leaking user's information to Cambridge Analytica is an example of devastating reputational damage, and Cadbury Worm-Infested Bars in 2003 is a good example of crisis management #curtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy It is important to be honest, transparent, and respond quickly before anyone else says it for you (which could potentially lead to false information/speculations). #curtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy Negative comments, in which some aren't even meant to be anything more than plain hate, or to stir up an online argument. #curtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy #CurtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy An issue is a problem (i.e. environmental issue) that an organization is facing or could potentially face. A crisis on the other hand could sometimes be caused by an unmanaged issue or basically anything that could threaten the whole operation of a company or its reputation.

[Angela @AngelaNatT]

@MaloufNancy @vynnelio I think this pandemic has certainly contributed to the increase in the number of people voicing their opinions online now. With everything being shifted online from classes, to work, most of us spend at least 70% of our time on the Internet. #CurtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy Audiences who are opinionated and tech-savvy, who love to have their opinion out there for people to engage with. Also, people who always keep up to date with things going on on the Internet. #CurtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy Doing this would make their customers feel like their opinion actually matters, and would feel like their decisions would have a direct impact on the next product launch.

[Angela @AngelaNatT]

@MaloufNancy One brand I could think of would be a local Malaysian cosmetics brand, 'Nita Cosmetics'. They would put up polls and Q&As on their Instagram story to get feedback on what their customers want for their next launch! #CurtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy With the increase in the amount of participation from the public, the difference in opinion is inevitable. Brands would then have difficulties in having to make decisions that would benefit both parties. #CurtinTMSchat

[Angela @AngelaNatT]

@MaloufNancy @runbeagle With participatory culture, consumers now have become prosumers. They not only have the ability to consume information given to them but they now also have the ability to participate and contribute to the existing information. #CurtinTMSchat

[Angela @AngelaNatT]

Choosing #CurtinPRDegree for my Public Relations studies has been one of the best decisions I've made so far in my life and I believe it should be yours too! The #PRTechniques unit this semester really made the learning experience fun, engaging, and also very informative!

[Angela @AngelaNatT]

Learning #PRTechniques at curtin really helped me to develop a new skill in writing a proper media release and also in providing an insight into what the PR world looks like!