Anthony Dever

Previously: Head of Creative @ TikTok

[Anthony Dever @anthonydever]

I ate all my feelings today. Lucky my feelings are exactly 200g of american smoked bbq beef brisket.

[Anthony Dever @anthonydever]

this brilliant advice for SaaS and enterprise product GTM teams

[Carles Reina @Carles_Reina]

If I had to restart @ElevenLabs GTM from scratch, these are the things that I would change 🖊️

- Hire quicker. I was alone selling for the first 9 months because I believed we didn't have PMF. Main reasons: the AI tourist external mantra of 2023, and the uphill battle convincing everyone to hire more GTM (Sales development, Sales, Customer Success) because we were still mostly PLG / self-service. The hiring constraint lasted until earlier this year when we boosted our team to meet demand.

- Build an enablement team earlier. Sales enablement has such an important role in an org, and we mostly think about it when we hire a lot of people. The reality is that we need Enablement earlier due to the speed of product iteration.

- Open more markets. The results from Uber v Lyft operating models played a key role in deciding to open markets early, but I would triple down on it if we were to start over.

- Have more big bets. Similar to VCs, you only need 1 big bet to work in order to generate Alpha. We could have executed more big bets if we had had a single person owning & iterating on them. Former successful founder profile with drive and speed.

- Be more vocal about product ROI & our success. People buy from people, and companies buy based on success & ROI. In AI, we've all been slow showing ROI. This should be the key number when you start a conversation.

- Hire senior sellers. In startups, we've been told that culture is everything and someone with +25y experience may struggle to fit in. This is bullshit. The experience, connections and drive +25y sellers bring is crazy. We have a bunch today, but I would hire many more earlier.

- Reduce cash commissions and replace them with more equity. Cash is king, but Equity is queen. Queens also rule countries, so why not make Equity the dominant one in GTM?

- Open more offices. We are a remote-first company, but our customers are everywhere, and employees want to meet each other. I would open more offices to be embedded in markets quicker.

- Fun brand. Brand perception is 33% of the work. Building a fun brand adds quickly.

- Outbounds outbounds outbounds. We waited too long to migrate to an Outbound organisation. I would do it from day 1 now.

- Pipeline construction with more whales. The ideal pipeline needs to have a combo of segments to reduce risk, improve results and provide liquidity. We waited too long to pitch & bring whales.

- Not all deals are good deals. We, sellers, want to close a lot of ARR, but it is important to split early on between good vs bad deals.

Thank you to Tomasz Gmur for asking how I would do GTM again!

[Anthony Dever @anthonydever]

as someone who cared for a parent with alzheimers up until their death it really validates my decision to not put them into care and give them a rich quality of life even though their long term memory was deteriorating and immediate memory was non-existent.

[Anthony Dever @anthonydever]

this is so fascinating. https://t.co/bzCjF1THDR

[Anthony Dever @anthonydever]

wisprflow you were phenomenal. but have now gone all in on clicky now that dictation part of the core product

[Anthony Dever @anthonydever]

numbers 👀

[Anthony Dever @anthonydever]

i think i installed it in early february

[Anthony Dever @anthonydever]

Naming my first child Fable.

[Anthony Dever @anthonydever]

@aymanalabdul You're gonna get snatched and forced into digital slavery to train their AI. It is what it is. But honestly? Croatia is still a better vacation than going to Florida.

[Gary Vaynerchuk @garyvee]

Whose fucking permission are you waiting for? Go do your thing. You're going to die

[Anthony Dever @anthonydever]

@mattepstein I thought it was just me

[Anthony Dever @anthonydever]

@ben_issen Clearly. Still a terrible idea and execution.

[Kyle Chayka @chaykak]

Beige backgrounds, rust-red text, overzealous italics and underlining, pointless news tickers — I wrote about the increasingly annoying generic style of Claude Design websites and AI-induced homogeneity for my @NewYorker column

[Anthony Dever @anthonydever]

Anyone who has cared for someone with Alzheimer’s knows how difficult the late afternoon and evening “sundowning” period can be. If this tech can help regulate light in a way that eases that transition, it could make a real difference to countless families.

[Ritwik Pavan @ritwikpavan]

Philips introduced Skylight, a ceiling-mounted LED panel that makes windowless rooms feel like they have a sky-facing window.

It uses Signify’s NatureConnect tech to create the depth, brightness, and color shifts of natural daylight.

@Philips also follows the sun throughout the day, moving from cool morning light to warmer evening tones.

[Anthony Dever @anthonydever]

@Fremond_ They’ve spent 15 years decoding culture and human attention for a living. I’ll back them over most VCs.

[Sahil Bloom @SahilBloom]

Major cheat code for life: Become difficult to rush. The world will pressure you to rush into everything. Rushed decisions. Rushed conversations. Rushed relationships. Rushed timelines. There's immense power in rejecting that trend. Slow down. Create space to think clearly.

[Anthony Dever @anthonydever]

@MichLieben Ads

[Anthony Dever @anthonydever]

@jspujji UGC.

[Anthony Dever @anthonydever]

@raywongy Such a bad take. JMM regularly does campaigns in black and white. https://t.co/DzE2aMD1JA

[Anthony Dever @anthonydever]

@interaction I feel like I'm missing something on Poke. Promising at the start but then feels disappointing as you kind of use it like it has no memory. How are people benefit from it? What are the types of tasks I should use with it? Is there a list of the top 100 prompts?