Anthony Mason

Customer Intelligence Consultant at @kpmgaustralia, Musical Theatre Performer, Cricketer and Soccer(er).

[Anthony Mason @AnthonyMason87]

Great to see KPMG out front with AI; aligning here emerging technology with business needs.

[KPMG Australia @kpmgaustralia]

‘The ISO certification of our AI management system is testament to the fact that we are living and breathing our trusted AI commitment.’
John Munnelly, Chief Digital Officer, KPMG Australia

Learn more. https://t.co/dVuSdypCSt #KPMGAustralia #ISOstandards #YoucanwithAI

[Microsoft Azure @Azure]

KPMG Australia, a professional services company, needed an AI solution for all 10,000 employees to communicate. A host of Microsoft Azure products helped make it happen.

Learn about Kymchat: https://t.co/bT3KlONxqu

[adrian chevalier @adrianchevalier]

Read our latest KPMG report to discover which bank made it into our Customer Experience Excellence Hall of Fame for 2023. What is it getting right? https://t.co/G4xkku4UCg

[Anthony Mason @AnthonyMason87]

Social and online intelligence data, powered through @Brandwatch, has been included for the first time in @kpmgaustralia Super Insights Dashboard this year. A cursory display of social data, it neatly compares share of voice and public sentiment in super.

https://t.co/FxlihWOBKM

[Anthony Mason @AnthonyMason87]

Strong, timely piece @msmegwatson . We’ve seen platforms go through a lifecycle where they start people centric, build a user base and cultural foothold, before eventually monetising hard (to recoup their former costs). Instagram is following the script. Substitute to follow?

[Meg Watson @msmegwatson]

I wrote about the cursed Instagram update and why I miss the old internet https://t.co/v1aRLM0eEV

[Anthony Mason @AnthonyMason87]

Good to see the @AusElectoralCom owning their space, reducing misinformation and protecting their mission by being forward with Comms. A model for public sector agencies and how they interact digitally with the community.

https://t.co/xhjTpP1fpl

[Anthony Mason @AnthonyMason87]

Complaints made on social media cut harder than those in private channels because they implicate the comms team as a stakeholder in the resolution.

https://t.co/lez6UWwt3M

[Anthony Mason @AnthonyMason87]

Here goes folks @elonmusk attempting a hostile/cash takeover of Twitter. Trying to comprehend the reason behind such a play. A new owner of this place around the corner?

[Elon Musk @elonmusk]

I made an offer
https://t.co/VvreuPMeLu

[KPMG Australia @kpmgaustralia]

Blockchain, cryptocurrencies, non-fungible tokens (NFTs), Web3 and now the metaverse challenging brands and marketing. Time to rethink your strategy. https://t.co/DGWrZ8Addm

[Anthony Mason @AnthonyMason87]

My latest article: Social media data is the ugly duckling of insights https://t.co/B0b5yugwC1 via @LinkedIn

[Anthony Mason @AnthonyMason87]

Fantastic article from @ShireenMorrisMs exploring the Fed Gov sounding around clamping down on anonymous social media bullying. Perceptive observation made that there are many drivers of toxicity.

[The Conversation - Australia + New Zealand @ConversationEDU]

Revealing the true identities of social media users won’t make the internet safer.

It would only work alongside reforms to business models that drive polarisation, negativity, abuse + misinformation, argues @Macquarie_Uni's @ShireenMorrisMs.
https://t.co/KmjsVMtODp

[Anthony Mason @AnthonyMason87]

A bold, progressive, move from a regulator. Interesting to see if this shot across the bow will be backed up by a teethy monitoring program, and if it’s more holistic than over a handful of known forums. https://t.co/K3macnnbaL

[Anthony Mason @AnthonyMason87]

@JApotsis Indeed they have! Moved quickly on it today. I expect some larger more reputable publications to lock down comments moving forward. ABC already allows a period of moderation, by a live moderator, before then turning off Facebook comments.

[Anthony Mason @AnthonyMason87]

This case has been rattling on for some years, now coming to a head. The High Court will decide essentially if/to what extent the Original Posters of a thread (who hold the ability to moderate) are responsible for defamatory content in the replies. https://t.co/A3mZnv5O0I

[Anthony Mason @AnthonyMason87]

In some ways this is quite an overreach into art and expression, but in others it's addressing a problem that we now know well. Social creates false and exaggerated narratives that reduce others' self-esteem.

https://t.co/yDnyze1RE6

[Anthony Mason @AnthonyMason87]

Low tweets from a decade ago and institutional reputation damage are now less common among emerging sportspeople. The real horizon is in the corporate and govt worlds, activity on their own socials; and also on public positions they’ve held. #osint https://t.co/lRO1ySpRKF

[Anthony Mason @AnthonyMason87]

About to present and the Pub Leaders Summit 2021 on the use of social, search and research data for the Hospitality sector.

Looking forward to sharing some methods and fielding some questions.

Like a fish IN water here.

[Anthony Mason @AnthonyMason87]

This is a powerful, pre-emptive move. All SMI eyes will be on how long this lasts. https://t.co/5XTNQJxzln

[Anthony Mason @AnthonyMason87]

A complementary alignment of skills and capability. Great to be a part of. @kpmgaustralia

https://t.co/UUJHy2vZFy

[Anthony Mason @AnthonyMason87]

It’s a normal thing online for an acceptance of no-holds barred criticism of public figures. This large judgement seems more out of the blue than the start of a trend.
https://t.co/oli5HzAXv2