Ari Lewine

[Ari Lewine @AriLewine]

@ezberry Agreed. Presumably if DSP optimization is working it should just bid accordingly to its (low) value.

[Ari Lewine @AriLewine]

@ezberry Can’t wait for Greensill and Archegos

[Ari Lewine @AriLewine]

@ezberry + SBF plz

[Ari Lewine @AriLewine]

@eric_seufert The platforms will stop allowing paid ads via their apps and shift ad buying to a web-only feature.

[Ari Lewine @AriLewine]

@ezberry What if OpenAI revokes access?

[Ari Lewine @AriLewine]

@aripap Now do TikTok

[Ari Lewine @AriLewine]

@aripap This is a more interesting idea. I would argue Amazon and Google are fundamentally different than Meta in that you can actually research a product to buy extensively. Meta works for products that require less consideration. Not necessarily cheap, but like the checkout aisle.

[Ari Lewine @AriLewine]

@aripap This is almost entirely sponsored product listings on https://t.co/bDpbgUYdZq. I don’t think these shopper marketing budgets are fungible with Meta or Google.

[Ari Lewine @AriLewine]

@aripap You think the DTC brands on Meta are looking for upper funnel metrics like reach and awareness? The trick Meta does is they often do a version of retargeting where you see every brand in the interest you demonstrated off of Meta.

[Ari Lewine @AriLewine]

@ezberry I have a recurring dream that I have a class across campus and I can never find where the classroom is and I go online to drop the class but it’s too late.

[Ari Lewine @AriLewine]

@SpiritofPines Buying ads programmatically is hard and a single misconfiguered setting out of hundreds can wreck an entire ad campaign.

[Ari Lewine @AriLewine]

@ezberry Underrated tweet

[Ari Lewine @AriLewine]

3rd party cookies will be replaced with 1st party data. Its private, secure & accurate. But it isn't scalable.

Today TripleLift acquired 1plusX. Together we will offer 1st party data-derived audiences at scale.

Welcome to the (1st) party.

[Ari Lewine @AriLewine]

@ezberry Big if true

[Ari Lewine @AriLewine]

@Bane__91 That's an interesting take. You are suggest empowering people with knowledge makes them get paid *less*?

[Ari Lewine @AriLewine]

There should be a "coding bootcamp", but for ad tech.

- Run campaigns in a DSP
- Manage a publisher ad server
- Troubleshoot discrepancies
etc.

I think the hiring rate would be incredibly high.

[Ari Lewine @AriLewine]

@ezberry Big if true

[Ari Lewine @AriLewine]

@digitalshields @AppsFlyer Great chatting with you Mike

[Ari Lewine @AriLewine]

@hypefury 👋