Arianna Jackson

[Arianna Jackson @Arianna_APR]

@mjo1026 Hi Madeleine! I have enjoyed reading your tweets this summer! Your storyboard for Lululemon is definitely a video I would stop to watch in my feed. Nice job on your portfolio and I hope you enjoy a few weeks off before the fall semester! #APR542

[Arianna Jackson @Arianna_APR]

@erinjeter_ Hi Erin! It is surreal that the semester is over! I love how your portfolio matches Free People's branding and your commentary that describes each assignment is a nice detail. I hope you enjoy a few weeks off before the fall semester! #APR542

[Arianna Jackson @Arianna_APR]

I can't believe the semester is over! It has been a wonderful summer learning more about digital communication and branding in #APR542. I am excited to apply my knowledge to my career. Please check out my portfolio!
https://t.co/GAUTMagFfa

[Arianna Jackson @Arianna_APR]

@laurenschmidl Hey Lauren! While this may not be traditionally newsworthy, I think this news release is relevant to fashion lovers and royal family enthusiasts. The article is very engaging and informative, but links to the designer and The Crown's replica would have been nice to see! #APR542

[Arianna Jackson @Arianna_APR]

@haileywburns Hey Hailey! I enjoyed reading this and agree with all of your observations on the news release's content. Using numbers to show how the rookies performed was especially eye-catching. I also appreciate the video in the article showing how they played. #APR452

[Arianna Jackson @Arianna_APR]

This is a huge update in the investigation of the unsolved 1996 murder of rapper Tupac Shakur. The headline draws readers in and the story is not too lengthy making it an easy read. I wish the news release included hyperlinks to more information on Tupac and his murder. #APR542

[BBC Breaking News @BBCBreaking]

Police in Las Vegas search a home in connection with the unsolved 1996 murder of rapper Tupac Shakur https://t.co/ba5QfStKdg

[Arianna Jackson @Arianna_APR]

@GabyCaruso54 Hey Gaby! I agree with all of your best practices. Posting regularly and keeping up with trends can be challenging for social media managers, but the results from doing so are worth it. Building authenticity with followers is also essential to success! #APR542

[Arianna Jackson @Arianna_APR]

@mjo1026 Hey Madeleine! You have great social media content creation best practices! I especially agree that having a uniform and authentic brand voice across all platforms is very important. Additionally, caption prompts and UCG are great ways to keep posts interactive. #APR542

[Arianna Jackson @Arianna_APR]

My three social media best practices include:

1. Research and plan the type of content to post.
2. Know the audience and take note of their thoughts, opinions and experiences.
3. Cultivate content with personality and authenticity.

#APR542

[Arianna Jackson @Arianna_APR]

@erinjeter_ @FreePeople @BamaAPR Hey Erin! This is such a great example! Free People did an incredible job of utilizing the excitement surrounding the Eras Tour to promote itself through a fun and interactive video that represents its values. #APR542

[Arianna Jackson @Arianna_APR]

@JessikaWhite @BamaAPR Hi Jessika! This video and others produced by Nike definitely allow the audience to feel a greater sense of connection to the athletes and brand after watching. As Erin mentioned, Nike's videos provoke emotion making people perceive the brand as being authentic. #APR542

[Arianna Jackson @Arianna_APR]

A good example of a brand promoting itself through video is Gucci's newest campaign which showcases athletes wearing and using Gucci items. People often want to be like their favorite athlete and are more inclined to purchase something they saw them using or wearing. #APR542

[gucci @gucci]

Debuting the new chapter of #AHerosJourney with House’s Ambassador @janniksin. The narrative series by Gucci and @GQSports featuring celebrated athletes sharing their personal experiences and the lengths they’ve gone to succeed. #JannikSinner

[Arianna Jackson @Arianna_APR]

@erinjeter_ Hi Erin! I completely agree with you that AI may produce more harmful results than beneficial ones in regard to social media. I tweeted about an article that warned of the negative implications of AI such as deepfakes. AI will make social media even more untrustworthy. #APR542

[Arianna Jackson @Arianna_APR]

@gmcmahan01 Hi Gracie! AI chatbots have definitely redefined online communication on business pages. I agree with Erin that human interactions are more meaningful but to answer easy questions it is beneficial for business pages to have chatbots to maintain two-way communication. #APR542

[Arianna Jackson @Arianna_APR]

Though not all AI is bad, some AI technology has negatively impacted social media through the increased circulation of deep fakes. AI-generated deep fakes like Donald Trump being arrested threaten authenticity and trust on social media. #APR542 https://t.co/qLQwz3xaWG

[Arianna Jackson @Arianna_APR]

@jtwhitehorn Hey Josh! I completely agree. I have performed social media audits on companies before but never on myself. Reflecting on the way that I manage my online reputation made me more conscious of how different my personal and professional approach to social media is. #APR542

[Arianna Jackson @Arianna_APR]

@bamagrad2023apr I completely agree! I am often torn between two answers on the quizzes and have also been surprised by the answer. Looking through the AP Stylebook and familiarizing myself with the rules has been a great way to learn and improve. #APR542

[Arianna Jackson @Arianna_APR]

So far in #APR542, I have found the AP Style quizzes to be the most helpful. I first learned AP Style in a PR writing class in undergrad, but over time, I have forgotten many of the rules I do not often use. Taking the quizzes each week has been an amazing refresher!

[Arianna Jackson @Arianna_APR]

@BrockParkerAPR Dunkin' did a great job capitalizing on Charli's success on Tik Tok through her specialty drink collaboration! The collaboration introduced many young consumers to the brand and I remember even people that did not like Dunkin' wanted to try her drink! #APR542

[Arianna Jackson @Arianna_APR]

@haileywburns This was a wonderful choice by Chipotle! As you mentioned, this is Kieth's niche which makes him such a natural fit for promoting the taste test challenge. Kieth's influence on social media helps increase participation in the challenge! #APR542