Erin Jeter

[Erin Jeter @erinjeter_]

@GraceCummins22 Hi Grace! I love the clean aesthetic of your portfolio. It makes it very easy to read and understand your strategic approach to each assignment. You definitely let your personality shine through in the best way! Great job!! #APR542

[Erin Jeter @erinjeter_]

@beodom1 Hi Brianna! I love how this course gave each of us the creative freedom to executive our final project in a way that best represents ourselves as PR practitioners and individuals! Your portfolio excellently showcases your thoughtful approach to digital writing. Great job! #APR542

[Erin Jeter @erinjeter_]

What a rigorous yet fulfilling semester! My final project, an online portfolio, showcases all of my digital writing work. This course taught me crucial skills for a future career in social media PR and marketing. You can view my portfolio here: https://t.co/6Y3G1Zl2zT #APR542

[Erin Jeter @erinjeter_]

@gmcmahan01 Hi Gracie! I agree that this news release is not super information-heavy, but it still has most of what you would need. It is breaking news that presents a conflict, and for those who live in the area, it has proximity. It also provides facts and stats for the situation. #APR542

[Erin Jeter @erinjeter_]

@JessikaWhite Hi Jessika! I agree that this is timely with baseball season ending, it is an easy transition while baseball is still relevant in the news. I also agree that it could be stronger with links since there are many references to specific stats throughout his career. #APR542

[Erin Jeter @erinjeter_]

MINI USA launched a new AI experience to promote the MINI Electric. It is timely, with AI trending in the news, unusual, and provides relevant links and quotes. Though it is not highly newsworthy, it is definitely intriguing! https://t.co/AOPvOYpcGf #APR542

[Erin Jeter @erinjeter_]

@mjo1026 Hi Maddie! I agree that consistency is key for social media in terms of posting and brand voice. You also bring up an important factor, which is constant engagement with your audience, making your posts more popular and visible. #APR542

[Erin Jeter @erinjeter_]

@sydneywallace_ I agree that keeping up with popular trends is crucial for creating relevant content. It's also necessary to distinguish your brand from competitors. These two factors may seem contradictory, but I believe there is a fine line that connects them for the best content. #APR542

[Erin Jeter @erinjeter_]

Three of the best practices for creating and curating social media content:
1. Understanding your target audience's personas, interests and characteristics
2. Keeping up with current topics and trends
3. Making your content distinct through brand voice and unique angles #APR542

[Erin Jeter @erinjeter_]

@beodom1 @Dove Hi Brianna! I think it is so important when brands use their platforms to address key social topics. Dove has a strong reputation for making these meaningful videos that impact its audience while also tying the message to its brand. #APR542

[Erin Jeter @erinjeter_]

@JessikaWhite @BamaAPR Hi Jessika! I believe video content makes brands more real, allowing them to connect on a personal level with their audience like Nike did in this video. These types of ads provoke emotions in viewers, making the content more relatable and authentic. #APR542

[Erin Jeter @erinjeter_]

@FreePeople used the Eras Tour as an opportunity to give away a gift card if fans could answer Taylor trivia. This interactive video content received many views and retweets as it showed people being creative and authentic, two values shared by the FP brand. #APR542 @BamaAPR

[Free People @FreePeople]

How many questions would you have gotten right? We challenged the fans at the #ErasTour in Philly to #taylorswift trivia for a chance to win a FP giftcard & it went like…✨ #freepeople

[Erin Jeter @erinjeter_]

@laurenschmidl Hi Lauren! AI has become incorporated into so many businesses for a variety of implications. At my agency, we sometimes use it to brainstorm ideas that we can build off of. However, it is an efficient stepping stone to help us get our creative juices flowing! #APR542

[Erin Jeter @erinjeter_]

@gmcmahan01 Hi Gracie! AI chatbots can definitely be helpful in certain scenarios. However, I am a firm believer that human interactions are much more meaningful, even if less efficient. I know AI is here to stay, but I wonder if it will ever become overbearing. #APR542

[Erin Jeter @erinjeter_]

Though I agree AI has many positive implications, I believe the cons will soon outweigh the pros. For social media, it might help filter your feed, but it simply makes social media even more fake and untrustworthy by creating false realities. #APR542
https://t.co/C3BS4JICot

[Erin Jeter @erinjeter_]

@juliadiorioua Hi Julia! As someone who had the AP stylebook ingrained in my mind throughout my undergrad, I still find myself second-guessing my writing, so it is definitely a great tool to have! It is especially great for this course since AP style is crucial for PR writing. #APR542

[Erin Jeter @erinjeter_]

@haileywburns I agree that SEO language is such a simple yet crucial additive to blog posts and copywriting. When it comes to articles in the media or certain content, creative titles are great (and I also like to use them), but SEO is essential to drive traffic to your website and brand.

[Erin Jeter @erinjeter_]

In #APR542, the most interesting thing I have learned is the use of blog posts to increase engagement for your brand. In my opinion, blogging seems like a thing of the past, but after reading the textbook and other materials, I understand why they are important to drive traffic.

[Erin Jeter @erinjeter_]

@laurenschmidl You brought up a lot of great points surrounding this campaign! Emma Chamberlain is uber popular among Gen Z, but her coverage at the Met Gala reached millions of viewers who are not in this demographic. As a host, she was in the spotlight all night, along with Lancôme! #APR542

[Erin Jeter @erinjeter_]

@gmcmahan01 Using nostalgia is a great way to attract an older target demographic while the iconic, catchy song will also attract a younger demographic who may not be as familiar with the song. It's definitely a great way to reach a broader audience while staying positive! #APR542