Brianna Odom

Student in APR 542 at The University of Alabama

[sid @immasiddx]

Instagram REALLY doesn’t care about our muscle memory. 😭

[Brianna Odom @beodom1]

@GabyCaruso54 Hey Gaby! I can’t believe this semester is coming to an end! I loved getting to see what you have worked on this semester! I think Spanx was a wonderful client for you to choose and I loved what you chose to write about in relation to them! Nice job!!😊 #APR542

[Brianna Odom @beodom1]

@GraceCummins22 Hi Grace! I loved getting to look at your portfolio and what you worked on this semester! I also loved getting to learn a little bit more about you! This semester flew by in a blink of an eye! Great job & enjoy the rest of the summer!😊 #APR542

[Brianna Odom @beodom1]

I can’t believe this semester is coming to an end! This class was different than many classes I’ve taken & was an adjustment coming from an Advertising background! I felt like I grew alot & am excited to use what I learned! Here’s my portfolio! #APR542 https://t.co/bCxS3wli2t

[Brianna Odom @beodom1]

@JessikaWhite Hi Jessika! I think this is a great example of a digital news release! One thing you pointed out that I agree with is the lack of hyperlinks! With hyperlinks to articles talking about the stats discussed can help clear up any confusion for readers (like myself LOL)! #APR542

[Brianna Odom @beodom1]

@erinjeter_ Hey Erin! I enjoyed looking at your article! I agree, though its not the most newsworthy it is definitely interesting and holds a lot of good practices we have discussed in class thus far! I also enjoyed the photos included in the article! #APR542

[Brianna Odom @beodom1]

Apple put out this news release last month discussing new updates coming to their products this Fall! It has a strong title, is informative & has contact information for their media team! It can improve with more hyperlinks to their products! https://t.co/a5akrnGRst #APR542

[Brianna Odom @beodom1]

@JessikaWhite Hi Jessika! I think using two-way communication to increase engagement is an important, yet easily overlooked aspect when it comes to curating social media content! There’s many benefits to communicating with an online audience through social media! Loved all your points! #APR542

[Brianna Odom @beodom1]

@haileywburns @BamaAPR Hey Hailey! I love the points you brought up! I definitely agree since the rise in Tik Tokc short-form videos are one of the strongest and best ways to reach an audience and engage with them! Many times photos can’t convey what a video can! Nice job! #APR542

[Brianna Odom @beodom1]

I believe the best 3 practices when it comes to social media include:

1. Consistent posting to increase engagement.

2. Knowing what your audience’s posting preference is on each platform in order to appeal to them best.

3. Short & simple content works the best!
#APR542

[Brianna Odom @beodom1]

@erinjeter_ @FreePeople @BamaAPR Hey Erin! I think this is such a fun way for a business to use video content to promote their brand while also engaging with their audience in a fun, less-traditional way! For an event as exciting as the Eras Tour, I think this video giveway was smart move on FP’s end! #APR542

[Brianna Odom @beodom1]

@JessikaWhite @BamaAPR Hi Jessika! I love that you chose Nike as an example for this prompt! I love watching brands use their platforms to discuss things larger than their products or services. I think this helps consumers more closely connect with a brand and their values. #APR542

[Brianna Odom @beodom1]

When it comes to businesses leveraging themselves through videos I think @Dove is a perfect example! The videos Dove creates addresses important social issues and helps highlight what their brand stands for which is something that has always stuck out to me as a consumer! #APR542

[Dove @Dove]

At age 13, Ana moved to the US and experienced how toxic beauty standards lead to #AppearanceHate. Now Ana calls for a more inclusive vision of beauty for the next generation 🙌

👉 Get involved & take action – together we can end appearance hate: https://t.co/72xS0dgdjF

[Brianna Odom @beodom1]

@mjo1026 Hey Maddie! I never thought about how AI can aid in finding target-audience information! I can definitely see how this could be beneficial for brands trying to target an audience effectively and efficiently! I’ll be interested to see how this is use in the future! #APR542

[Brianna Odom @beodom1]

@haileywburns Hey Hailey! I think this is an amazing use for AI in the social media industry! I never even though about how this application can help in creating social media captions and planning content! I would definitely be inclined to try this out in the future! #APR542

[Brianna Odom @beodom1]

Though there are benefits to AI in social media, I have also seen it spread a multitude of misinformation through fake photos. It can potentially cause a lot of harm & do no good for all parties. This article talks more about detecting AI photos! #APR542 https://t.co/9gxmzZG0dz

[Brianna Odom @beodom1]

@haileywburns Hi! I think this is a great point you bring up and I do think its important when trying to advertise your brand! As a consumer I don’t think about how important it is to have certain words in your titles. It’s important to find a balance between a direct & creative title! #APR542

[Brianna Odom @beodom1]

@erinjeter_ Hey Erin! I completely agree! Everytime I hear about blogging I really think that it is a thing of the past as well! After looking at class materials I can definitely see how in some industries the use of blogs and blogging can be extremely important to a brands success! #APR542

[Brianna Odom @beodom1]

One of the most interesting things I’ve noticed in #APR542 so far is the integral role social media plays in brand’s success. Without a strong and consistent presence on social media, brands may oftentimes be missing out on interacting with a large market which can hurt them.

[Brianna Odom @beodom1]

@GraceCummins22 I think Ford using Sydney Sweeney to promote their cars was a genius move! The average Ford consumer is not within Sydney’s target audience. In using Sydney to promote their cars, a wider and newer audience will naturally be attracted benefiting everyone! #APR542