Ari Paparo

Ad Tech influencer, @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance

[Ari Paparo @aripap]

I wrote a book. It’s called Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. I think you’ll like it. Let me tell you more 🧵

[Ari Paparo @aripap]

@pknegten If you’re getting paid for this tweet you need to disclose it with #ad

[Ari Paparo @aripap]

@DanielDruger @beehiiv @denk_tweets On mobile devices Substack newsletters drive registration to the app instead of the list.

[Ari Paparo @aripap]

@bchristmas I feel like a "run this prompt every day" button in ChatGPT would solve 99% of the use cases.

[Ari Paparo @aripap]

I was very busy this week with work etc and I didn’t have a single instance where I wanted Muse to do anything for me

[Ari Paparo @aripap]

@mikeryanretail Exactly. Plus the risk of it getting a task wrong vastly exceeds the benefit of it getting one right.

[Ari Paparo @aripap]

@ydennisy_ Who do you think is the ideal persona?

[Ari Paparo @aripap]

@JustinCie Look I’m trying to understand consumer behavior. The internet was hugely valuable on day 1. Llms were as well. This tech requires me to actively think about how I need to use it and has yet to give me any concrete value after two weeks.

[Marketecture @marketecturetv]

Advertising Week 2026 officially wrapped, leaving us with no shortage of industry news to recap.

In this episode of the Marketecture pod, @aripap and @ericfranchi unpack top headlines, including Apple's Safari changes, Walmart's retail media push, agentic AI, and industry M&A.

https://t.co/1NqDbkVvqG

[Ari Paparo @aripap]

@BradAT I saw these ads on the Jets game in NYC

[Ari Paparo @aripap]

@JeremyBloomHere Fuck that guy

[Ben Kaplan @Ben_Kaplan]

Pretty revealing way to demonstrate the open web decline.

[Ari Paparo @aripap]

@saroff_nyc @billwise Let’s get Carlo on the pod

[Ari Paparo @aripap]

I can’t even with the ad tech…

[Ari Paparo @aripap]

@billwise BRB starting an ad-on-chopstick-packaging company

[Ari Paparo @aripap]

@robleathern Can I just give you a login to my Muse and you can do it for me?

[Ari Paparo @aripap]

Increasingly feel like we are in the first days of the AI slopocolypse.

[Ari Paparo @aripap]

@adamheimlich @JohnathanBarnes As ad tech hot takes go, the Apple ones are the worst

[Ari Paparo @aripap]

@UofDigital Well it’s a nice neighborhood except for one crazy neighbor who thinks he’s God.

[Ari Paparo @aripap]

@This_Liss It was right there and I missed it.

[Ari Paparo @aripap]

@Scrilla100 An hour after you see the ad you want another ad