Ashley Cheretes

Digital Superhero. Global Marketer. Mom. Runner. (Word order chosen on purpose! 🙃)

[Amanda Natividad @amandanat]

Classic content marketing: Creating content based on high-volume keywords.

Modern content marketing: Creating content based on rising trends.

[Ashley Cheretes @AshleyCheretes]

Thanks @ladya for spending 1,961 minutes with me in 2022. I couldn’t stop listening to The Stars. #SpotifyWrapped https://t.co/q5lR3JJAtN

[Amanda Natividad @amandanat]

Old way of marketing: Tease value to entice people to click and then buy.

New way of marketing: Freely give away value — insights, tools, templates. Trust that people will eventually buy.

It's called creating Zero-Click Content.

And if you don't do it, you'll get left behind.

[Niche Site Lady @NicheSiteLady]

Keywords that the tools say have zero search volume but actually have 1000+ searches per month...

Those are the 💎s we want to find!

Here's how I find them...
🧵👇

[Ashley Cheretes @AshleyCheretes]

Love this, great productivity tools!

[Alice Lemée 🌱 @alicellemee]

I've been a freelance writer for just under 2 years.

I work about 5 hours M-F and make around $6K a month.

Here are the 8 essential tools I use every day to help run my business and create content:

[Katelyn Bourgoin 🧠 @KateBour]

65% of businesses are making the same HUGE mistake

It’s costing them time, money, and possibly even millions in sales

Are you one of them?

[Katelyn Bourgoin 🧠 @KateBour]

7 psychology-backed tips to be more persuasive:

[Amanda Natividad @amandanat]

The best marketing ideas don't happen in that monthly strategy meeting.

They come from moments of scrappiness. Or serendipity.

Here are 16 ways to generate those creative ideas:

[Daniel Murray @Dmurr68]

Before blaming the marketing channel, make sure you check:

- The creative
- The copy
- The audience targeting
- The landing page
- The form
- The emails
- The CTA
- The offer
- The value prop
- The buyer experience

Stop always blaming the channel.

[Cara Wood @carodare]

Droppin some actual knowledge here so listen up.

Existing customers are the most profitable source of ongoing revenue IF you market to them effectively. So why do so many brands fail here?

Let’s walk through 5️⃣ common email marketing mistakes, shall we? – and how to fix them.

[Daniel Murray @Dmurr68]

Copywriting is a high ROI marketing and LIFE skill.

Here are 16 copywriting tips from 16 amazing marketers that you should save today:

[Katelyn Bourgoin 🧠 @KateBour]

Marketing isn’t easy but it’s fun

[Ashley Cheretes @AshleyCheretes]

@KateBour Love this thread! I just listened to your podcast with @thebrainybiz and loved every second of that too! You ladies are killing it! 💥

[Katelyn Bourgoin 🧠 @KateBour]

The best marketers are customer-obsessed

Here are 6 free tools to help you better understand your audience and market smarter (even if you’re not techie) 👇

[Aazar Shad @Aazarshad]

I have a major in marketing degree.

But I've learned 10x more by listening to podcasts.

8 marketing podcasts to help you become better at it:

[Brad Hearn @BradfordHearn]

Excited our @Prudential Advisors team is hosting this webinar next week for #FinancialProfessionals looking to build their skills. Register ➡: https://t.co/XFIwJpk4jN #PracticeBuilding #Webinar #FinancialProfessionals #Advisors

[Link Humans @LinkHumans]

As @AshleyCheretes at @Cigna has learned, growing brand awareness (and battling industry stigma), when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.

Lear more ==> https://t.co/IPU9DpRjGN

#employerbranding #TeamCigna

[Ashley Cheretes @AshleyCheretes]

Thank you for the opportunity!

[Employer Branding 🎙 @EmployerBrandUK]

NEW: Building and Measuring Brand Awareness Through Employer Brand, with @AshleyCheretes of @Cigna #employerbranding
https://t.co/2W6FwJYgVE

[Ashley Cheretes @AshleyCheretes]

I just wrote a review on exfoliating sugar scrub https://t.co/USp9faIvhx via @yotpo

[Ashley Cheretes @AshleyCheretes]

Give your old blog posts an #SEO boost when you update them. Learn how here: https://t.co/yK0S1enURO #SEM #blogger