Most B2B demand gen = disguised friction.
“Free” → gated
“Demo” → sales trap
Then we wonder why lead quality drops.
Transparency = better pipeline.
Agree or Disagree?
Watch it on demand👇 https://t.co/vVPG85ll0P
#b2bmarketing@ashleyfaus
Baking soda went from kitchens to cleaning supplies. Who figured that out and how?
Ashley Faus (@ashleyfaus) of @Atlassian uses that story to ask something every B2B marketer needs to hear: where's the human insight pointing you to your next profitable segment?
Check out her episode of Tomorrow's Best Practices Today: https://t.co/rwRItv2cnA
Trust is more important for B2B marketing than ever, so how can brands build that trust?
The latest episode of Beyond B2B Marketing answers that question with @ashleyfaus, Head of Lifecycle Marketing (Portfolio) at @Atlassian 👉
https://t.co/CuTrDNDu2I
You break trust with your audience when offering content that demand they fill a lead form. @AshleyFaus calls that "bait and switch" - hear in Ep 220 what she proposes instead.
Show linked in the profile, or find it where you get your podcasts.
Hosting a meetup with homemade cupcakes? Now THIS is genius and a great way to break through the flurry of meetups and networking at @INBOUND
Yummy and successful! Love this @ashleyfaus
Did you miss our webinar last week with @ashleyfaus?
If so, here's a link to the recording ▶️ https://t.co/xHzMDABoBd
Below is a snippet where Ashley explains why #trust and #authenticity still matters more than ever.
It's book launch day 🎉
Grab a copy of "Human-Centered Marketing: How to Connect with Audiences in the Age of AI"!
Buy the book: https://t.co/HF8NliLkyp
There's still plenty of time to register your place!
@ashleyfaus will show us how to bring the human back to the heart of your marketing strategy - building trust, real connection, and stronger performance.
Register your place here ▶️ https://t.co/M6zIoNHVSy
Funnels are out, playgrounds are in! 🎯 In this episode, @ashleyfaus and Bill discuss why dynamic content strategies and genuine empathy matter more than ever in marketing. Don't miss it! #Authenticity#AI#DigitalMarketing https://t.co/dWRK4kBDkS