Marty Bradley

Founder, Evergreen-AI
GenAI Training

[Marty Bradley @AskCoachMarty]

The Customer Is Already in the Room https://t.co/JfoWVUTOir

[Marty Bradley @AskCoachMarty]

https://t.co/xw2rxPVs1h

[Marty Bradley @AskCoachMarty]

Start Here: Evidence over Hope https://t.co/Gl13EwoPK0

[Marty Bradley @AskCoachMarty]

Agile didn’t get the engineering wrong. Enterprises often implemented Agile management more completely than Agile engineering. AI gives us an opportunity to close that gap.

[Marty Bradley @AskCoachMarty]

Zombie GenAI PoCs. No clear vision. Endless "Wack-a-Mole" problems.

You don’t need another demo. You need a roadmap.

Start with a 60-minute GenAI readiness scan: https://t.co/L22vOUG7AE

[Marty Bradley @AskCoachMarty]

Your GenAI plan is broken if:

– Teams define GenAI differently
– Leaders chase random use cases
– The vision doesn’t guide decisions
– Stakeholders ignore it
– You never update it

A real “Vision to Win” aligns, excites, and adapts.
https://t.co/95TdPcXqyp

[Marty Bradley @AskCoachMarty]

Most GenAI projects fail to scale.

Not because of the tech-but due to missing strategy, alignment, and clear goals.

Zombie PoCs, black-box models, and endless “Wack-a-Mole”

Link: https://t.co/L22vOUG7AE

[Marty Bradley @AskCoachMarty]

Your GenAI strategy is broken if:

– Leaders disagree on what GenAI means
– Teams run unaligned pilots
– Your goals sound like jargon
– Execs don’t believe the pitch
– Your plan hasn’t changed in a year

Fix it, now.
https://t.co/95TdPcXqyp

[Marty Bradley @AskCoachMarty]

Most teams aren’t ready for GenAI.

They run endless pilots, but nothing goes live.

They chase tools, not strategy.

They have no clear goals, no real outcomes.

Fix it in 60 minutes: https://t.co/L22vOUG7AE

[Marty Bradley @AskCoachMarty]

Most GenAI projects fail before they start.

Why?

No clear vision. No team alignment. No shared urgency.

A one-page "Vision to Win" can fix that fast.

Start there—or keep spinning in circles.

https://t.co/95TdPcXqyp

[Marty Bradley @AskCoachMarty]

Most GenAI projects fail before they start.

Why?

No clear strategy. No real alignment. Too many dead-end pilots.

Use this 60-minute GenAI readiness check to spot the gaps and fix them fast: https://t.co/L22vOUG7AE

[Marty Bradley @AskCoachMarty]

Your GenAI strategy won’t work without a clear vision.

Most teams skip this and chase random pilots.

The result? Confusion, low impact, wasted budget.

Define a measurable GenAI “North Star” that guides every decision.

https://t.co/95TdPcXqyp

[Marty Bradley @AskCoachMarty]

Most GenAI projects fail before they start.

Why? No strategy. No alignment. Just demos.

Thousands of PoCs. Zero business impact.

Run a GenAI readiness check before you waste time: https://t.co/L22vOUG7AE

[Marty Bradley @AskCoachMarty]

AI-first teams don’t deliver from stories—they deliver from behavioral contracts (Gherkin), scoped decisions (ADRs), and running code. User stories help explore ideas, but working software speaks louder.

[Marty Bradley @AskCoachMarty]

→ Stories helped us understand users.
But shipping reliable AI-era software? That takes executable truth.
Shift from conversation to confirmation.
Demote stories.
Test everything.
Trust evidence.

[Marty Bradley @AskCoachMarty]

In AI-first development (AI-DLC), user stories no longer drive delivery.
Gherkin defines behavior, ADRs guide design, and pipelines prove progress.
Executable evidence—not stories—controls execution.
Stories help align, but delivery runs on green pipelines.

[Marty Bradley @AskCoachMarty]

@sama You may want to send a message to my brother directly. And could you block him from making himself a nordic god?!

[Marty Bradley @AskCoachMarty]

Check out my latest article: Demystifying Function Calling and Agentic LLM Systems https://t.co/03Q2CRrx13 via @LinkedIn

[Marty Bradley @AskCoachMarty]

@elonmusk Damn it. That explains it. I went in to get a hair transplant the same day and this happened...

[Marty Bradley @AskCoachMarty]

@derekhuether @Starbucks I drink it because if the comfy chairs. And where else can a man order a pumpkin spice latte?