We went through 3 CFOs.
Every single one told us the same thing:
"Cut marketing."
They were all wrong.
The question should have never been:
"How do we spend less?"
The question should have been:
"How do we spend as much as humanly possible"
So we cut everything else:
$500k/month in OPEX
improved product margins
tech spend
vendors that weren't delivering
And spent 3x more on marketing.
The result?
Growth exploded.
Profitability nearly doubled.
The customer acquisition flywheel came back to life.
One of the most dangerous things a founder can do is hire smart people and assume they're right...especially CFO's who are bouncing from brand to brand...
People from great companies often know their business.
Not yours.
Big news! @itshudsonblake is now on Intro.
Hudson is the Founder of Comfrt ($700M+ valuation) and PurelyWHITE (valued at $80M+). He’s built and scaled modern consumer brands with strong product, performance marketing, and community at the core.
Now, he’s sharing that experience 1:1. Book his time to get advice on:
✔️ TikTok Shops strategy
✔️ Influencer marketing systems that drive real sales
✔️ Product design + development
✔️ Scaling an e-com brand efficiently
✔️ Advertising strategy + performance marketing
✔️ Operations, hiring, and building the team behind growth
✔️ Early-stage growth playbooks
✔️ Customer experience that increases retention
✔️ Community growth and brand loyalty
✔️ And more!
The left’s formula for Creating Chaos:
1.Label opponents as Hitler, Gestapo, or extremists. Use language that inflames.
2.Stoke emotion: hate, fear, and animosity.
3.Deploy NGOs to fund paid protesters & agitators.
4.Raise tensions until violence erupts.
5.Exploit the crisis and blame Trump.
6.Amplify chaos.
7.Gaslight the American people.
8. Win elections.
9.Implement bad policies that weaken America and empower enemies.
10.The public eventually recognizes the manipulation.
11. You lose the next election.
12.Reset & repeat the same playbook.
13.Voters forget the previous administration and assume “you’ve changed.”
14.Long-term goal: destabilize and destroy America.
Tom Brady on feeling the PAIN of LOSSES:
absolutely loved how Brady shared his experience here 🔥
“I always felt like you should sit with that pain. The flight home should be painful. It should be disappointing. You shouldn’t try to escape it. You shouldn’t make excuses for it. You need to feel it… and then you need to have some actionable items to GO DO SOMETHING ABOUT IT.
I think naturally the human nature part about all of us is to say ‘oh it’s just one game or one season’ and make excuses. And then when you live in those excuses, you don’t live in the solutions. And those solutions are to get back to work, let’s care more, have more discipline & better practice habits.”
🚨 DAVID SACKS: “The country is being eaten alive, it feels like, by fraud. Government funds are being stolen, votes are being stolen, I believe elections are being stolen. And it all comes from the fact that the party of government doesn't really care where the money goes.”
this is a never give up effort play you show to your kids
what a play by Alijah Clark
from blocked flat on his back to forcing a fumble 50 yards downfield 🔥🔥