TikTok Shop can be a cheat code for discovery. But, it can also wreck your margins if the back end isn't ready.
@stevenborrelli's take is one most founders miss: the win isn't just "marketing harder". It's getting the inventory plan tight enough to survive the demand.
Send this to an e-com operator who's been thinking about launching on TikTok Shop.
In the AI era, โthe overlapโ is your moat.
AI can copy tactics fast. The edge is the intersection of your unique taste, distribution, and insight that can't be replicated.
Fundraising has a way of exposing every insecurity a founder has ever quietly carried.
Send this to someone who needs the reminder that they're not alone.