If you need a refresher, here are the stages of the content marketing funnel:
•TOFU: attracts attention
•MOFU: generates leads
•BOFU: drives conversions
Here's how to build an effective content marketing funnel:
https://t.co/Mqe5fw1yIU.
Google updated its Search Quality Evaluator Guidelines alongside the August 2018 algorithm update. And those guidelines now mention E-A-T all over the place.
Here’s a brief overview of what Google means by E-A-T from the guidelines.
Quick Copywriting Tip
If you want an easy and effective headline and aren't sure where to start...
Simply state the problem you solve as a question.
For example:
• Hard Drive Crashed?
• Feeling Tired All Day?
• Copy Not Converting?
Copywriting Tip:
Write in a conversational tone.
- Use contractions
- Use short sentences & simple words
- Avoid corporate jargon
- Don’t worry too much about having perfect grammar
Conversational copy is engaging copy.