Built a header film for COSX around Xeni , their AI legal agent for immigration teams.
Wanted it to feel less like a tech ad
and more like the reality of modern casework.
One of the biggest challenges in SaaS is helping users truly understand the platform.
A great explainer video makes complex software feel simple and easy to use.
It helps visitors quickly understand the platform the moment they land on the website.
Working with former D1 quarterback Marcus McMaryion on launching his podcast has been an unreal experience.
Getting behind the scenes with the team, hearing different perspectives, and learning how athletes at that level think and operate gave me a whole new insight into the game.
The whole reason behind these rebrands, or honestly any rebrand, is the craving to get noticed and capture attention. Most brands care less about people loving it instantly and more about people talking about it. And what’s better than millions of free impressions just because one guy thinks a billion dollar company got it wrong?