BAV Group

BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. #BAVGroup #WeAreVMLYR #WPP

[BAV Group @BAV_Group]

Are you there ChatGPT? It's me, Margaret…

BAV Group proposed a meet up at SXSW 2024 to talk about the good, the bad, and the ugly of raising kids growing up in Generation AI.

Learn more and vote for our proposal at: https://t.co/eZqBAc0s0b

#wearevmlyr #SXSW2024 #womenintech

[BAV Group @BAV_Group]

The 'Opinion Party' isn't over yet.

This week John Keaveny keeps it going by exploring the paradox between consumer desire for diversity and brand experiences that lack it.

https://t.co/0YTNsIMfWl

#brands #diversity #data #wearevmlyr

[BAV Group @BAV_Group]

Summer is going strong and so is "Opinion Party" from BAV Group!

Dor Katz discusses the increasing popularity #zeroproof (aka booze free) #brands.

What is your favorite zero-proof sip this summer?

https://t.co/GRVRCz1sdq

[BAV Group @BAV_Group]

Aylin Yasa unpacks why “weird” isn’t necessarily a bad thing for brands through her experiences as an immigrant and some of the most loved brands of today.

https://t.co/t3OHcfxbJQ

#branding #brands #experience #wearevmlyr #opinionparty

[BAV Group @BAV_Group]

Introducing "Opinion Party," a new publication from BAV Group.

We excited to present our data-driven insights (and a few opinions thrown in for good measure) across a range of topics, threaded around the theme of Belonging.

https://t.co/8iG4qEGT8f

#datadriven #branding

[BAV Group @BAV_Group]

It's #Pride month, so Dor Katz an analytical strategist at BAV Group took a look at the value of inclusion to brand equity.

https://t.co/9KrHlpF81m

#inclusion #inclusivity #brands #branding

[BAV Group @BAV_Group]

Memorial Day is Behind Us -- So It's the Unofficial Start of Summer!

BAV Group wanted to bring #data to this opinion party to understand which #brands are hot in consumers' minds as we head into summer 2023.

Welcome to Hot Brand Summer.
https://t.co/7VqJyYJW8P

#wearevmlyr

[BAV Group @BAV_Group]

BAV Group's Natalia Restrepo Arango unpacks how our syndicated BAV data map the fall of Bed Bath & Beyond, and what your brand can learn from it.

https://t.co/OGRLMQpAKR

#branding #data #marketing #business

[BAV Group @BAV_Group]

It's May the 4th, so let's see what BAV data say about Star Wars!

https://t.co/ycXOSvDFDy

#MayThe4thBeWithYou #branding #data

[BAV Group @BAV_Group]

Welcome to family!

[Mae Karwowski @maewow]

Huge news from me today as @obviouslysocial is now a part of @WPP and @VMLYR network! We're unbelievably proud of what we're building and are take influencer marketing to the next level. Let's go! https://t.co/vXJxhlENQr

[BAV Group @BAV_Group]

Laura Jones (@LAPJones) presenting @MktgScience Summit last week about the why marketers are uniquely positioned to lead in this continually evolving environment.

#MSISUMIT #transformation #analytics #leaders #CMOS #AIart

[BAV Group @BAV_Group]

It's Valentine's Day, so BAV Group's Sandrine Martin decided to see what the data might tell us about how to create lasting love between people as well as between brands and their customers?

https://t.co/AOflUUTP1L

#brands #data #ValentinesDay

[BAV Group @BAV_Group]

There's a lot of talk about Elon Musk and how he may or may not be impacting the brand perceptions of Twitter, Tesla, and SpaceX.

Do his actions, reputation, and personal brand matter?

Let's see what the data say.

https://t.co/5Ii8m9JxXW

#branding #brands #data

[jendasilva @jenbdasilva]

@BAV_Group Laura Jones rocked it on stage this am for #reimaginewhatsnext @VMLYR. She gave three tips on how brands could survive a recession 1) human centered approach, 2) behave as a beacon and 3) understand your audience to innovate. #crushingit

[BAV Group @BAV_Group]

There’s so much good rooted in the data that we have. This is not an emotional conversation, it's a business conversation. Find the intersection of where sustainability aligns with your brand values.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

[BAV Group @BAV_Group]

“Brands are alive. They are made up of people. If those people are connected to values, that’s what goes out into the world.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

[BAV Group @BAV_Group]

“You must show the world who you are and what you do. And those two things are inextricably linked like never before.” —Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext

[BAV Group @BAV_Group]

View all of the #ReimagineWhatsNext from @vmlyr content on-demand: https://t.co/sWb0mhOx2I

[BAV Group @BAV_Group]

“There’s been a separation over the years between purpose and between business. It’s clear to me that those two things need to coexist.” —Andrea Grodberg, VMLY&R Global Chief Strategy Officer, at #ReimagineWhatsNext

[BAV Group @BAV_Group]

"You have to do the right thing when no one is looking"
—Liz Matthews, @DellTech SVP of Global Brand & Creative, at #ReimagineWhatsNext