Bruce Buchanan

Dad, Husband, CEO and founder of @ROKT, previously Group CEO @Jetstarairways, Board member and investor @guzmanygomez

[Bruce Buchanan @BEBuchanan]

To everyone who came from somewhere else and made New York home — this is your city tonight too. Thank you, @nyknicks , for making us all so proud.
Go New York, go New York, go.

[Bruce Buchanan @BEBuchanan]

Great work @aftersell team. @varunkundra @Armon_Sho @dppatel_ - have done some incredible work here.

When we brought them into the Rokt family just over 2 years ago the business was 5% of what it is today. Incredible example of 1+1=20.

[Varun Kundra @varunkundra]

ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands.

Rokt is a money printing button: Click enable and add up to 10% more profit.

RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.

[Bruce Buchanan @BEBuchanan]

Formula 1 has always been about pushing the absolute boundaries of engineering and speed. But this year, in a desire to virtue signal net zero progress, the cars and drivers have become 3.4 seconds slower.

We all want to see @Max33Verstappen pushing the boundaries of physics, not managing batteries and lifting on the straights.

The pinnacle of motorsport shouldn't be an energy-saving exercise. Time to get back to its roots of speed and engineering - and allow fans and drivers to get back to real racing. 🏎️💨 @F1 @redbullracing @ROKT

[Bruce Buchanan @BEBuchanan]

Spending some time thinking through the future of work and how we can help our people through this transition.

The recent Anthropic Economic Index report offers many interesting insights. The headline: 12x productivity gains on college-level tasks—which sounds crazy!

But the more profound insight is buried in the data around task horizons and what they call “deskilling”:

- Average task requires 13.2 years of education
- Average task that AI is completing requires 14.4 years of education

AI is taking over the harder parts of jobs, not the easier ones.

This raises the question most leaders aren’t ready to confront:

- When AI takes over the most complex parts of our jobs, what does the new job and role look like?
- What does this mean for career development, hiring, and remuneration?
- As specializations break down, what does this mean for organizational design—functional is unlikely to be the answer?

At Rokt, this transformation is already very visible. Small teams—or sometimes a single person—are achieving what used to require much larger groups, and they are doing it very fast.

I don’t have all the answers (as much as our children would like me to as they navigate college subject choices and early career opportunities). What we are seeing is that some skills are becoming more valuable: curiosity, critical reasoning, orchestration, creativity, tenacity, communication, and adaptability.

Leaders and businesses that figure out how to leverage these productivity multiples while developing and harnessing the new skill sets that matter will create massive competitive advantages.

The gap between ordinary and extraordinary is widening. Fast.

https://t.co/AJqaZ3xaRX

[Rokt @ROKT]

Thirteen years ago, we set out to unlock the moment that matters most.

Today, Rokt powers real-time relevance in the Transaction Moment™, across more than 7.5 billion transactions a year. We help the world’s leading ecommerce companies in retail, travel, financial services, QSR, media, and entertainment drive more value from every customer interaction.

To our partners and Rokt’stars: thank you for building this with us.

We’re just getting started.

Explore the Rokt story → https://t.co/ir1r9TgwaY

[Bruce Buchanan @BEBuchanan]

We won them back. 🤝

Today is a big milestone for Rokt. I’m incredibly excited to announce that Fanatics has selected Rokt to power relevance for sports fans globally.

This partnership is particularly meaningful to me. For the last two years, Fanatics tested other options in the market. They are the only top 200 ecommerce operator (these companies collectively power 90% of all ecommerce) that we had lost to a competitor.

Competition is a good thing - and it helps us all get better. We focused on expanding our product capabilities towards solving customer relevancy across a much broader part of the transaction moment - this involved three acquisitions and a lot of growth.

The most exciting thing is we didn't win them back on the old products or changing our commercials (every one of our 40,000 clients are treated the same and we share 7 out of every 8 dollars of upside with our partners); it was about the increased value of these new products. We are expanding our relationship with Fanatics across a much broader set of our products - including: ✅ Rokt Thanks (Post-purchase relevance) ✅ Rokt Pay+ (Payment page optimization) ✅ Rokt Ads (Acquisition) ✅ Rokt Catalog (selling fanatics on other sites) ✅ And a new product called Shoppable Ads (more on this to come 👀)

Rokt’s growth has always been built on deep client partnerships. It’s why we maintain 97% brand retention and 120% net retention—metrics that have fueled more than 40% growth every year.

But nothing validates our technology quite like a world-class partner leaving, comparing the market, and coming back because we drive the best results.

Welcome back, Fanatics!

@ROKT @Fanatics

https://t.co/TeJDVvPgTm

[Rokt @ROKT]

We’re thrilled to welcome @Fanatics back to the Rokt Network!

The global sports platform will use Rokt’s technology to surface highly relevant, exclusive content and offers before and after checkout, driving engagement and revenue across https://t.co/YdtXRZHsMq and team and league sites.

Starting with Rokt Pay+ and Rokt Thanks, the partnership will expand across Rokt’s full product suite and global footprint, unlocking value in the Transaction Moment™ and delivering more relevant experiences for fans throughout the shopping journey.

Read the full announcement → https://t.co/KjCRDemydi

[Bruce Buchanan @BEBuchanan]

Thanks @awxjack for sharing - love stories like this… the room where it happened!

[Jack Zhang @awxjack]

Stripe offered to acquire us for $1.2 billion when we had $2M in revenue.

Today, we've raised $330M at an $8B valuation and reached $1B ARR.

We could've died three times during this journey.

This is the story I've never told anyone before:

[Jack Zhang @awxjack]

Stripe offered to acquire us for $1.2 billion when we had $2M in revenue.

Today, we've raised $330M at an $8B valuation and reached $1B ARR.

We could've died three times during this journey.

This is the story I've never told anyone before:

[Oracle Red Bull Racing @redbullracing]

🗣️: "For me, family is the most important thing."

In Conversation with @ROKT is now live on YouTube.

🔗 https://t.co/NgudeXHTCz

[Bruce Buchanan @BEBuchanan]

Just had an inspiring chat with @Max33Verstappen and rising star @AlishaPalmowski on the mentality, belief and fortitude required to reach the pinnacle in any field - unleash your full potential. Max and I sharing hard-won lessons on life and winning—perfect for anyone chasing the top! @ROKT @redbullracing

https://t.co/t4gelcjZwP

[Bruce Buchanan @BEBuchanan]

Thrilled to share this recent interview with the phenomenal @Max33Verstappen and @AlishaPalmowski! We delved deep into the mental fortitude required to reach the pinnacle of any field, and how to truly unleash your full potential. Full interview - https://t.co/t4gelcjrHh

#MaxVerstappen #UnleashYourPotential #MentalGame #Formula1 #SuccessMindset

@ROKT @redbullracing

[Formula 1 @F1]

Instrumental in Red Bull's success 🏆

Christian Horner led the team from the very beginning 💪

#F1

[Bruce Buchanan @BEBuchanan]

End of an era!

Congratulations Christian!

20 years! 124 F1 race wins 🏁 14 titles 🏆

@redbullracing @ROKT @F1

[Max Verstappen @Max33Verstappen]

Unbelievable!!!🏆 What a roller coaster… SIMPLY LOVELY 🙌 Thank you everyone @redbullracing 💪

[Bruce Buchanan @BEBuchanan]

The winner of the VP debate last night was America and democracy. In an ever increasingly divided world - it was uplifting to see two people that have committed themselves to public service able to debate policy and find common ground.

[Bruce Buchanan @BEBuchanan]

I am sure a lot of people had the same thought about income tax in 1861 (it only applied to the top 3% of earners)

https://t.co/GAxOQhWhnj

[Domo Julio @DapperDomo]

I don’t have a 100 million dollars. So I don’t care.

[Nasdaq Exchange @NasdaqExchange]

Let’s get ready to ROKT! 🏁🏎️ Join us in welcoming @Rokt and @RedBullRacing to the @NasdaqExchange Opening Bell as we celebrate their expanded partnership for the 2024 season of the all-female Formula 1 Academy!

The all-female F1 Academy is designed to develop and prepare young female drivers to progress to higher levels of competition and Rokt’s partnership with Red Bull Academy Program represents a shared commitment to fostering diversity in F1, supporting women in STEM and promoting gender equality in business globally. #WomensHistoryMonth