Another day, another viral TikTok with incredible brand response.
This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof.
Her request?
Meet me at the top of the mountain and bring me a new coat.
The video got 10.3M views.
The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn.
Another example of great social listening + speed to response!
This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment.
Bravo @thenorthface 👏
Besides being the first Latina president of a U.S. television network she is a real estate magnate and an advocate for empowering women entrepreneurially.
Here are 4 tips for success from Nely Galan a self-made media mogul:
1. “Don’t buy shoes, buy buildings." A quote Nely uses to advise women when they feel down — going on a shopping spree is short-term thinking.
2. Befriend fear. “I say that fear and failure are my two best friends," said Nely. "I’m afraid every day of my life. When I’m afraid, I know it’s guiding me to what I must do." Nely advises not to let fear stop you from moving forward in your career. Instead, take it as a sign that you're where you're meant to me. If the fear is extremely paralyzing, try zeroing in on what it is you're afraid of. Then create a list of all the potential scenarios and all the tools you have to deal with them if they did manifest.
3. Find strength in your failure resume being longer than your success resume. Nely explains how her "failure resume" is longer than her success resume. She went to emphasize that there’s no shame in this. The length of anyone’s failure resume simply means that they were brave enough to try.
4. "Make money, save money, invest the money and then, you'll make money while you sleep.” Those are the keys to becoming a Self Made entrepreneur.
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That's a wrap. Hope you enjoyed these tips from Nely. If you did:
1. Follow me @arjunmahadevan for more tips like this (and for more on how to turn your dream idea into your dream US business with @doolaHQ).
2. RT this, if you can, to share these tips with a friend
On average, an adult’s heart beats 72 times a minute. In a lifetime, it creates enough energy to drive a truck to the moon and back. It generates 2.5 gigajoules of energy.
Credit: @doctorjana57
Source @pascal_bornet
Tide’s 1st tweet of the #SuperBowl had a typo in it *gasp*
They tagged a random person instead of @EmilyHampshire_ from @SchittsCreek. But quickly retweeted with “Typos now, #Laundrylater.”
We are human, we make mistakes, it happens to all of us no matter how prepared we are.
1 tweet from EACH OF YOU = $1 for @GirlsWhoCode. Let’s get up to $500K in tweets with @OlaySkin. Studies show that girls become disheartened in STEM b/c they don't think they fit what society deems a "typical STEM" student. Tweet using #MakeSpaceForWomen. #ad
UPDATE: Republicans rejected our motion to adjourn until Monday so senators could read the bill they just introduced.
RT If you think senators should have time to read a bill that affects every single American.