A24 SPENT 13 YEARS BUILDING PRESTIGE.
A 20-YEAR-OLD YOUTUBER JUST BROKE ITS BIGGEST RECORD IN 5 DAYS.
- Opened to $81.4M domestic - more than 3x the studio's previous record (Civil War)
- Made for ~$10M, based on a free YouTube creepypasta
- Directed by Kane Parsons, age 20
- 86% of the audience under 35
- Over half the crowd said the main reason they came was simply that it was an A24 film
The logo now sells tickets better than stars or trailers.
13 years of Oscar-winning cinema, and the all-time domestic record belongs to a 20-year-old who started making horror shorts on YouTube as a teenager.
The gatekeepers built the gate. The internet just walked through it.
I also assumed it was a nepo baby situation, but in fact, it's actually a case of a creative young guy spending years creating an enormously popular YouTube series about the Backrooms and then getting invited by A24 to direct the film, which is very cool.
#Backrooms producer James Wans says director Kane Parsons was only 16 years old when they first met about the film. (Parsons brought his dad to the meeting).
“We didn’t realize until we reached out that Kane was still in high school,” Wan admits.
Parsons, now 20, is the youngest filmmaker in history to have a film top box office charts.
https://t.co/mVxz18wvJm
@CL16_inside@Nolan_0108 VISUALLY? Mf wants Lewis to turn the car invisible 😭
Every car starting in front of Charles tmrw is impeding him visually and should be penalized
@Pamaj Better call Saul, sopranos, Andor, succession, snowfall, bojack horseman, last airbender, tons of anime. You’re right tho, unfortunately lots of mainstream popular series get so caught up in money and forget all about the story they were telling
@Marvel_chavez@Rocketqt For literally a pointless conversation, they could’ve cut the scene fr it wouldn’t have made a difference (no shade to her, great actress)