Sales Fact:
Everyone buys with emotion and justify it with logic.
But most people find it hard to uncover a prospect's emotion on a sales call.
Here's how to MINE your prospect's deepest and buying emotions without sounding sleazy
A thread
Every quarter, we put aside a budget to improve our team’s work environment.
When someone joins our team, a brand new MacBook is shipped to them immediately.
Need monitors? Covered.
Need equipment? Covered.
Need a better setup to do your best work? Covered.
We have office locations where people can work.
We also give them the flexibility to work remotely.
I never tried to control people. Firstly, it doesn't work lmao mfs will just find another way to snide you and secondly, if that's the calibre of people you hired, you're already cooked.
Hire GOOD people and then ENABLE them.
One thing I’ve always believed:
You can’t expect people to go above and beyond for you if you’re not willing to do the same for them.
The funny thing is, none of these things are particularly expensive compared to what a great employee creates.
But the signal it sends is powerful.
Effective recruiting is not just offering comp it’s showing people you give a shit too.
Years ago, a company did exactly this for me.
They invested in me before they had to.
And all these years later I still remember it.
Small things go a long way.
The best leaders understand that. The best companies act on it.
Always believed in Deal Fuel from the very first day I was told about it.
Never doubted it for a sec
Cause it’s THE channel that made impact on my life
And today, it has changed so many more lives out there.
Seeing the impact in the space, it literally can only get better.
I’ve been in a deep state of reflection for the last few months.
Back in December, I made a decision that most people would call stupid.
I walked away from my largest management contract.
It was netting me around $2M per year
On top of that, I passed on multiple other opportunities that would have easily taken that number north of $3-4M.
For a guy from Birmingham… That’s not just “a lot of money”.
That’s the kind of money nobody around me has ever seen.
Let alone walk away from.
But in typical Dev fashion, I did it anyway lol.
Because I knew something most people ignore:
The next level of your life usually requires burning the current one down
So I went all in on DealFuel
I couldn't imagine growing DF to $50M+ per year with global offices whilst having safety nets north of $3M.
The last few months have been anything but easy.
Not because I am financially in a tough spot. I made some fantastic decisions in my life that have secured my future forever tbh.
But when you spend so much time building something up, to knock it down can be mentally tough.
But the last few months have been some of the most rewarding of my entire career.
Since January:
- We’ve grown over 40% month on month
- Built a team of 20+ (3x what it was in November)
- Signed a lease for our first proper office and my team works there daily.
DealFuel stopped feeling like a project that paid well and started feeling like a real company that's going to take over this space.
This month on the 19th we already broke our all time high.
This will be the highest earning month of my life.
I will clear over $500,000.
Typing that still doesn’t feel real. Because just 4 years ago…
I broke into the online space as a closer, had my first $20K month, and gave my parents a bucket list holiday for Christmas (Check my pinned Twitter post).
And just 2 years ago… I walked away from everything and started again at zero to build sales teams.
That’s the part people don’t talk about. The reset.
I know this is still early.
DealFuel will become a global company.
- Offices in multiple countries
- Billion dollar clients on the roster (We already have 5)
- $50M+ annual revenue
That’s not ambition. That's the direction we are going with, not a single ounce of doubt in my heart.
I don’t think I’m the only one
But selling in-person reduces the objections you’ll get compared to selling remote.
Meeting prospects in-person lately and conversations build up smoothly that closing comes naturally.
I’m of the take that if you’re a good remote salesman, you’ll be great at in person sales.
A few years ago my first big break was selling advertising to the biggest apps in the world. This stint of my career put me on the map in this space.
OG Twitter followers will recall that era when I travelled the world closing multi 6 figure deals every weeks
Full circle to have my own app next 🙏🏽
DEALFUEL iOS. COMING SOON.
2026 isn’t the year of the horse, it’s the year of the shank!
Introducing Contra Payments.
The first payments platform that lets you sell to AI Agents.
RT + Comment “Contra” and I’ll send you 100 products AI agents are looking for.
This call was booked from paid ads on 17th September.
The deal is now over the line.
They should have never let me start a software, never let me crack b2b lead gen and never let me get this damn good at sales.
If you thought I was an arrogant prick before, wait till what happens when I keep getting better at this 🤣