One of the most dangerous phrases in business is:
"The data says."
Data can tell you where a sale happened.
It doesn't always tell you why it happened.
Trust, reputation, and brand influence decisions long before a customer clicks "buy."
That's what inspired my latest @FastCompany article:
Why Brand Drives Successful Campaigns
https://t.co/HRBv0vUzlw
🏆 We’re honoured to be named a finalist for Agency of the Year at the Search Engine Land Awards 2025!
Recognition like this motivates us to keep pushing boundaries in SEO & PPC.
#SELAwards#SearchMarketing#RankSecure
If celebrity campaigns (think Beyoncé x Levi's or Charli XCX x Acne Studios) sparked cultural moments and measurable returns last year, why aren’t they striking the same chord in 2025?
https://t.co/97Cqo8YujC
@randfish@LiveDatos Great work Rand. You always come to the rescue to debunk info like this. It was hype from the start and still is. I can’t trust a concierge giving me false info. I tested it on so many research cases and Google always came out the winner. Influencers need to be careful.
AI holds boundless promise…but its impact boils down to one thing: who’s in control. My latest @FastCompany piece explores how businesses can lead responsibly in the age of AI/AGI. Read more: https://t.co/3a2x7hCfno #AILeadership#Ethics#BusinessStrategy”