Because

Personalization + AB testing platform for Shopify brands - powered by Klaviyo segment data.

[Because @BecauseApp]

@Because has been acquired by @Intelligems. 🚀

Because supported over 800+ Shopify brands, powering $1.8B in GMV, and 25,613 personalization campaigns.

This acquisition is a match made in heaven to bring AB testing and personalization together 🤝

https://t.co/S9P0rPnPkR

[Ashland Stansbury @Landofashh]

We started frequently hearing about Intelligems in customer conversations.

@drewmarc and I got together and thought - why do AB testing and personalization need to be separate? Now they don't have to be 😉

@Intelligems has acquired @BecauseApp 🚀

https://t.co/3evXpWmzs0

[Ashland Stansbury @Landofashh]

Since the beginning of Because, we've added all of our customers (>$250/mo) to Slack.

[Ashland Stansbury @Landofashh]

We've had many internal debates around whether we should keep doing this, but we get so many compliments from customers on how fast and dedicated our support is (ESPECIALLY during our 14 day trial).

[Ashland Stansbury @Landofashh]

NGL it can be very difficult to keep up with all the Slack messages, especially all the threads...

[Ashland Stansbury @Landofashh]

And turning them all into help tickets so there's a formal paper trail is a challenge to get everyone to remember to do (we have a Freshdesk<>Slack integration).

[Ashland Stansbury @Landofashh]

BUT this keeps us uber close to our customers to hear about feature requests, ideas, issues, bugs, requests, and just general day-to-day things they need from us 🥇

[Ashland Stansbury @Landofashh]

In the early stages of building, I'm a huge advocate for having customers in Slack.
What do you guys think? Have any internal debates over this same topic? 🤔
(Alicia Uhl, MBA✨ Marc McComas ✨ Aya Lee ✨ 💗)

[Ashland Stansbury @Landofashh]

🚀 How a health & wellness brand achieved a 5% conversion lift with a brilliantly simple abandoned cart strategy:
Here’s the playbook 👇

[Ashland Stansbury @Landofashh]

Step 1: Identify abandoned cart 🛒
Connect abandoned cart flows directly to the website experience.
Step 2: Personalize messaging 🎯
Display urgency messaging (with Because🌈) via top bar for returning cart abandoners.

[Ashland Stansbury @Landofashh]

Step 3: Segment appropriately 🔍
Identify visitors who abandoned their cart within the last 60 days.
Step 4: Omnichannel messaging 🔄
Capture visitors from all re-entry points (email, ads, direct).

[Ashland Stansbury @Landofashh]

Rather than hoping abandoned cart emails do all the work, this strategy creates immediate urgency the moment a visitor returns—no matter how they found their way back.

[Ashland Stansbury @Landofashh]

No discounts needed. Just smart psychology. 🧠💡
Implementation Keys:
✓ Minutes to set up
✓ Zero discount costs
✓ Works across all traffic sources
✓ Leverages existing ESP data

[Ashland Stansbury @Landofashh]

The secret? 🤫
Because🌈 + Klaviyo integration identifies cart abandoners instantly, serving them perfectly timed urgency messaging that drives conversions without sacrificing margins.

[Ashland Stansbury @Landofashh]

Want to test this out for yourself?
DM me and I’ll help you set it up for free. 🚀

[Ashland Stansbury @Landofashh]

"We have all this zero-party data, but we're only using it in email/SMS..."
I hear this so often from both agencies and merchants.

[Ashland Stansbury @Landofashh]

You have all this data inside your quiz platform like Octane AI and loyalty platform like LoyaltyLion...
But you're only using that data to personalize emails and texts.

[Ashland Stansbury @Landofashh]

That’s why Because🌈 partners with leading Shopify marketing agencies like ROSWELL and Emily Roberts (my fav) to help bridge this data back to the website 🤝

[Ashland Stansbury @Landofashh]

✅ Personalized website using loyalty data to welcome customers back (before login)
✅ Connected customer journey to recommend products based on quiz results
✅ Seamless experience no matter when they took the quiz or how they returned to site

[Ashland Stansbury @Landofashh]

Learn more about how ROSWELL can set you up with a completely personalized website that utilizes all your first & zero-party data...
🔗 Link in comments 👇