Becca

[Becca @Becca_Katlyn]

@deannacrumm12 @KashefMajid @catchafire They have a very impressive following! It’s exciting that in this day and age any organization can potentially achieve that through social media #wvu389 #ICMKTG

[Becca @Becca_Katlyn]

@haley_kenney_ @KashefMajid I think TikTok provided an amazing opportunity for small organizations to gain huge attention, it has truly changed the game with the way viral TikToks gain worldwide attention so quickly #wvu389 #ICMKTG

[Becca @Becca_Katlyn]

@KashefMajid It’s possible to breakthrough on social media because an example would be the ALS Ice Bucket Challenge, which started as a small, lesser-known fundraiser and then exploded thanks to social media. #WVU389 #ICMKTG

[Becca @Becca_Katlyn]

@madslev @IsabellaC0022 @LaurelAynne I have this concern as well. New technologies are exciting to us marketers but many consumers can be become easily intimidated by the idea of talking to a robot rather than a human. #WVU389 #ICTMKTG

[Becca @Becca_Katlyn]

@LaurelAynne I'm excited about the rise of AR technology because it allows the marketer to eliminate so much uncertainty with the consumer prior to buying the product and ensure that they will be pleased with their purchase, allowing for much higher levels of brand loyalty. #WVU389 #ICMTKG

[Becca @Becca_Katlyn]

@LaurelAynne I think consumers will find that they are ultimately more pleased with the outcome of their brand consumption because these new technologies allow the brand to tailor the experience to specifically fit each customer's desire. #WVU389 #ICMKTG

[Becca @Becca_Katlyn]

@blairadowler I think TikToks that focus on self help and lifestyle changes are a decently popular trend and it would really resonate with the college crowd that my campaign would be targeting #mktg475

[Becca @Becca_Katlyn]

With the way TikTok is growing I would imagine that most major brands will have teams simply to manage TikTok alone! This article talks all about how TikTok is growing rapidly https://t.co/iYAE18orOM #mktg475

[Becca @Becca_Katlyn]

@KatieMc122 @blairadowler I agree! They don’t focus as much on being entertaining like some companies do, but they really know how to visually appeal to the audience! #mktg475

[Becca @Becca_Katlyn]

@DJukus @blairadowler Wendy’s has definitely made more of a social media identity for themselves than I would’ve ever imagined thanks to the annual roast #mktg475

[Becca @Becca_Katlyn]

@themasonharp @KatieMc122 @blairadowler I agree with you! They know that their brand is already very well liked and have a way of making very visually appealing posts without coming across as trying too hard or overhyping themselves #mktg475

[Becca @Becca_Katlyn]

@blairadowler I think Lizzo has created one of the best social media brands because across both TikTok and Instagram she makes funny and relatable posts that make people appreciate her as a person while still promoting her music! She is known for always be up front with her followers #mktg475

[Becca @Becca_Katlyn]

@DJukus I always speculate whether so many influencers have expanded to multiple platforms because they genuinely want to or for their brand and image as a whole/to stay relevant. #mktg475

[Becca @Becca_Katlyn]

The fact that social media ad spending has surpassed "paid search and grow" for the first time is incredibly exciting in my opinion. Companies being forced online with little to no prep has changed the game completely. #mktg475
https://t.co/rQa1rSmwTN

[Becca @Becca_Katlyn]

@blairadowler I personally use social media for entertainment rather than to really share things about my own life. My favorite social media platform is TikTok, but I have yet to actually attempt creating my own TikTok. I just scroll and see what entertaining content people have made! #mktg475

[Becca @Becca_Katlyn]

@esexton01 @blairadowler I also scroll these platforms daily, it’s crazy to me that some people really do have the energy to post about their own lives almost every day. I’m an irregular poster as well and only when it’s something really significant. #mktg475

[Becca @Becca_Katlyn]

@nickbranson21 @blairadowler I often forget that YouTube is still considered a social media platform because of how much I use it for help with school and such! I would never even consider making my own videos but use the platform constantly. #mktg475