What actually keeps a family business alive for 50 years?
Erika Mandel says it isn’t what most people think.
Behind the scenes, she found decades of discipline, reputation, and doing the right thing when no one is watching.
The result? 75% of their business comes from repeat clients and referrals.
🎙️ Hear the full story on Behind the Scenes: https://t.co/EKkenzwva6
Episode 1 of Behind the Scenes is out.
Erika Mandel spent 20 years avoiding her family's blinds business. Then she came back to consult. She never left.
Her take: 50-year-old family businesses don't survive on nostalgia. They survive on discipline.
Watch now: https://t.co/JKmhcMw73x
How much of your business should you automate?
Erika Mandel says there’s one place she refuses to let it take over: the customer experience.
🎙️ Watch the full conversation on Behind the Scenes: https://t.co/EKkenzwva6
#BehindTheScenes#AIinBusiness#BusinessAutomation #PodcastClip #AIandHumanity #BusinessStrategy #SmallBusinessTips
Come support my friend Michelle with her new podcast, Behind the Scenes! Episode 1 just dropped and it's so good. Go check it out and show her some love. @behindscenespod https://t.co/pfBI1HK5Ro
Come support my friend Michelle with her new podcast, Behind the Scenes! Episode 1 just dropped and it's so good. Go check it out and show her some love. @behindscenespod https://t.co/pfBI1HK5Ro
Today, we're launching Behind the Scenes.
We go inside your favorite companies and ask the questions no one else does. How do they actually operate? What systems keep it running when no one's watching? The unsexy, behind-the-scenes stuff — the processes, the decisions, the near-disasters.
Watch it now → https://t.co/EKkenzwva6
This is the kind of show we actually need more of.
No surface-level fluff. Just the real systems, decisions, and near-disasters that keep companies running when no one’s watching.
Behind the Scenes is a brand-new interview podcast. Very different from usual ones.
The first episode is already out. Give it a watch. I hope you will like it.
Episode 1 of Behind the Scenes is out.
Erika Mandel spent 20 years avoiding her family's blinds business. Then she came back to consult. She never left.
Her take: 50-year-old family businesses don't survive on nostalgia. They survive on discipline.
Watch now: https://t.co/JKmhcMw73x
@soymichelleber 3/ Episode 1 drops tomorrow: Erika Mandel, Chief of Marketing at Creative Blinds, on the values that carried her family's business through 50 years.
Today, we're launching Behind the Scenes.
We go inside your favorite companies and ask the questions no one else does. How do they actually operate? What systems keep it running when no one's watching? The unsexy, behind-the-scenes stuff — the processes, the decisions, the near-disasters.
Watch it now → https://t.co/EKkenzwva6
2/ Before the show even launched, our host @soymichelleber sat down with leaders like Richard Branson, Steve Forbes, Chris Voss, Tim Draper, Kelsey Grammer, and Dan Cathy.
No big platform. No industry connections. Just showing up prepared and asking.
Every guest she emailed wanted a show with views, downloads, numbers. She had none of that. This wasn't even a launched podcast, just a pilot project in its earliest idea stage. But two people trusted her anyway: Richard Branson, CEO of Virgin, and Dan Cathy, Chairman of Chick-fil-A. Those two conversations put the show on the map and opened the door to every interview that followed.
What started with fear, no editing skills, and zero credibility is now going out to the world.
If that was possible for her, it's possible for whoever's watching too. That's the whole point of the American dream. Not that success is guaranteed, but that the door is actually open if you're willing to put the work in it.
Last week I sat with a hard truth: I was terrified this podcast was failing.Then I asked myself why I started @behindscenespod in the first place. The goal was not to hit a million views. Not to compete with anyone. I started it to lose my fear of doing interviews in English.
There's a question I think most people avoid: what do I actually want?Not what your parents wanted for you. Not what your teachers said success looks like. Not the ladder you started climbing before you ever stopped to ask if you wanted to be on it.
Expectations aren't the problem. The problem is where they come from. If they come from comparison or fear, they will bury you.
So ask yourself: what are you good at? What would you still choose even on a hard day? And are you doing that, or are you doing what someone else decided success should look like?