Wondering when it's OK to turn your #marketing communications back on - and what to say when you do?
Here's a three-stage process created by @carterhostelley from @Leadtail that provides a model for what to communicate during times of crisis.
#B2Bmarketing may be a numbers game, but the personalized treatment of your customers never goes out of style. Read my thoughts in this interview with @dshiao on @leadtail blog 👉https://t.co/kpYlWOL6oz
Honey, I broke the content.
At @cmswire, @ChrisCrandell explains why content is dead/broken: inside-out content strategy, plethora of channels and content-centric lead generation.
Includes a nice quote from @carterhostelley 👇
https://t.co/SR8NfRQyg8
Biz and tech have evolved, but how about your approach to #sales pipeline.
During one of our convos @carterhostelley of @LeadTail, told me that instead outbound marketing, he gets his prospects through the community.
Here's how: https://t.co/s5wQFnmEHB
#B2B#podcast
For @elenacsalazar, social media has led to her teaching yoga at a conference and live tweeting a @SpaceX rocket launch.
Learn more in a Q&A I did with Elena on the @Leadtail blog 👇
https://t.co/CUeh8s36mh
"The only thing you can fall back on in #marketing is the data that you own: your connections, your communities, your database." @katierobbert gives advice to #B2B marketers in a new interview with @dshiao https://t.co/04xYoP0Flu
Three levels of alignment required for successful #RevOps: Strategic, operational, and organizational. Goals are: One Team, One Stack, One Truth (metrics), One Plan, One Customer View, One Process #opsstars
I spent this past Friday night watching the MLB playoffs ⚾️
A few months earlier, I spent a Friday night watching B2B videos on YouTube.
Most made me go: 💤
But this story has a happy ending: https://t.co/v4AgEGZTlV via @Leadtail
How should a C-suite leader be thinking about social media? Four P's, according to @carterhostelley:
👉 Purpose
👉 Personas
👉 Passions
👉 Platform
C-suite leaders to model: @MargaretMolloy and @JohnLegere ⤵️ https://t.co/ib0uK2t7ts
Was honored to be interviewed by the leaders in #B2BMarketing@Leadtail on their "Tomorrow’s Best Practices Today" series. Check out my take on the state of B2B Marketing and what the future holds. #b2b#marketing https://t.co/p3z4d6JIyJ
It's important to remember that #B2B doesn't stand for "Be 2 Boring." Get more #marketing insights from #CMO@IanTruscott: https://t.co/S4J54BzCzT by @dshiao
Was honored to be interviewed by the leaders in #B2BMarketing@Leadtail on their "Tomorrow’s Best Practices Today" series. Check out my take on the state of B2B Marketing and what the future holds. #b2b#marketing https://t.co/p3z4d6JIyJ