Martín Caballero

Managing Editor @BevNET bka Marty

[Martín Caballero @BevnEditor]

Don’t check me check your cordyceps

[Martín Caballero @BevnEditor]

@LarsMillerMedia is this all aggregated info from other sites?

[BevNET.com @BevNET]

Kids drinks adopt adult health trends — hydration, no seed oils and added protein — blurring lines between kid and adult beverages. https://t.co/WVCgHfAd3s 🧃💧

[BevNET.com @BevNET]

John Mulaney partners with Years, the Midwest non-alcoholic beer, as it launches a national campaign to reframe NA beer and expand distribution. https://t.co/k8IqKLyiVZ #NAbeer 🍺

[Martín Caballero @BevnEditor]

As everyone fawns over non-alc, it can actually end up helping make alcohol more of an occasion. Smart move by @JetBlue to team up with @ArcherRoose on a signature in-flight cocktail. Lots of runway (PUN INTENDED ✈️)

[Nosh.com @noshdotcom]

Once Upon a Farm files for an IPO; number of shares and price range not yet determined. Goldman Sachs & J.P. Morgan named lead underwriters. 👶📈 https://t.co/5QzepvJx6Z

[Martín Caballero @BevnEditor]

Always time for a latte @wlebasi

[Martín Caballero @BevnEditor]

#UFC lightweight fighter Michael Chandler has partnered with @phormenergy , the joint #energy drink venture backed by Dana White, 1st Phorm and Anheuser-Busch.

AB has also invested an additional $1M to scale Phorm production capabilities at its LA brewery.

[Martín Caballero @BevnEditor]

Power move by @AldiUSA. Watch what a simple smart design update can do to clean up the perception that Aldi's wonky assortment of PL brands are somehow off-brand or sketchy. The chain is already ripping and this is more wind in the sails.

[Martín Caballero @BevnEditor]

@wlebasi On to Wegmans ⏭️

[Martín Caballero @BevnEditor]

Whole Foods coffee cooler is hittin @WanderingBearCo @equatorcoffees

[Martín Caballero @BevnEditor]

I'd sit in the smoking section if there's no AI 😶‍🌫️

[BevNET.com @BevNET]

Slate raised $23M for its canned milk brand, signaling momentum in the beverage category. Hosts also recap a San Francisco meetup of industry insiders and early-stage founders. 🥛 https://t.co/phbG5Sva6q

[Martín Caballero @BevnEditor]

@eliweisss Laurel's should take direct deposit 💸🤤

[Martín Caballero @BevnEditor]

Diet Coke Lime is back.

Retro packaging available in 12-pack cans and single 20 oz bottles nationwide while supplies last, starting Oct. 6

[Martín Caballero @BevnEditor]

Yet stock dropped for 3x consecutive day on Mon, (-6.19%/closing ~$51.34) as "investor funds fled to artificial intelligence stocks amid new developments in the booming sector." https://t.co/1CX2b1F8UG

[Martín Caballero @BevnEditor]

“Variety packs and fresh flavors" helped @CelsiusOfficial become the best-selling 🔝 RTD #energy drink on Amazon Prime Day (18.4% one-week share) per Zacks 📦 #CPG #beverage #celsius

[Martín Caballero @BevnEditor]

yes please ⛄ @oatly

[Martín Caballero @BevnEditor]

Life is about choices

[Nosh.com @noshdotcom]

Nosh Live 2025 returns to L.A. on Dec. 4–5 with case studies, panels, investors, retailers and networking opportunities.

https://t.co/5kx47CJLhD