Big Human

Big ideas, built well.

Tech, design, and growth with less agency, more partner.

[Big Human @BigHuman]

There's one conversation about AI agents that isn't getting enough attention, and it's the one that matters most.

What happens after they're inside your systems?

Agents don't wait. They move across tools, trigger actions, and make decisions in sequence without a human in the loop at each step. That's the value proposition. It's also the risk surface.

Enterprise deployments tend to define access and stop there. What an agent is actually mandated to do, and where it stops gets treated as a detail to figure out later. An agent that can touch your systems without a clearly defined mandate is an open variable in your infrastructure, and open variables in large systems have a habit of becoming expensive problems.

A claims processing agent should be able to verify a policy, cross-reference a report, flag a discrepancy for human review. The moment it can initiate a payout above a threshold or change underlying policy terms without a second signature, the organisation has handed over a decision it probably didn't mean to. Defining that boundary is a governance decision, and it needs to be made before anything runs.

One agent is manageable. A fleet of agents is a department, and without consistency within that department, issues build quickly.

When agents don't behave predictably across a system, data drifts, decisions conflict, and the organisation inherits the mess.

Scope creep in a human team is visible. You can catch it, address it, course correct. In an agentic system, it compounds until it becomes structural.

Give agents the smallest footprint that gets the job done. The governance work feels slow upfront, but it's considerably slower to unpack later.

[Big Human @BigHuman]

Five-person teams are now running agentic stacks that do the work of 500-person companies.

A terrifyingly good time to build something worth building.

We’re well beyond wasting it on wrappers.

[Big Human @BigHuman]

Remember the "AI Wrapper" gold rush of 2024?

Surviving the AI Infrastructure Reckoning had nothing to do with having a better prompt.

The startups still standing built a moat out of the one thing AI still can't touch: human obsession.

[Big Human @BigHuman]

The playbook is looking a little something like:

• Automate the plumbing
• Obsess over the porcelain
• Build a partner, not a tool
• If it feels like slop, ship it again
• The "so what" should land in 10 seconds...or you've already lost them

[Big Human @BigHuman]

PSA founders: don’t pitch your features.

Pitch the specific weekend you lost your mind and accidentally built a company because you were too annoyed that something didn't exist.

[Big Human @BigHuman]

Your product wins when even a 7 yr can explain it.

You look at it and just get it.

...or smell it

[Big Human @BigHuman]

There's a designer somewhere who is the unsung hero for why autocorrect fixes "teh" every time you’re in the middle of spilling the tea.

[Big Human @BigHuman]

Even though the designs were rough, the AI wrote surprisingly good descriptions of what it was trying to make.

For a Rockefeller Center email template it landed on:

"Art Deco elegance meets New York luxury — gold accents, sophisticated serif typography, architectural refinement"

That's... actually good copy?

[Big Human @BigHuman]

While searching through a client’s design files an AI prompt was accidentally triggered.

While the visual output was bad (Ironic...sorry Figma!).

The descriptions of the intended designs were actually well written!

Again, a little ironic but we’ll take it.

[Big Human @BigHuman]

Some of the best strategic decisions ever made were simply someone finally asking the question everyone was too busy to ask.

[Big Human @BigHuman]

@letterboxd Pakula made bureaucracy feel like a thriller. That's a directing problem worth studying.

[Big Human @BigHuman]

@RiversidedotFM @coachella @katseyeworld @karolg @SabrinaAnnLynn @FKAtwigs That's a lot of people with something to say.

[Big Human @BigHuman]

@deel HR communication as a physiological event.

[Big Human @BigHuman]

@linear The CX team becoming part of the product loop is the real story here.

[Big Human @BigHuman]

@RIMOWA The collab where the design language was always the same.