Billy C | Klaviyo Email & SMS 📈

CEO @ Titan | Email & SMS turning leads 👉 buyers 👉 loyal fans | Never been on a Forbes list | $40M Attributed

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

2 brothers, 1 dream...

In 2020 we were:

> Burnt out
> Unsatisfied at FTSE100 jobs
> Doing cheap side gigs on Upwork

In 2024 we:

> Are location Independent
> Have a #dreamteam of 8 winners
> Run Titan Marketing agency (6 fig agency)

Change is possible.

Here's our story 👇

1. Growing up abroad

Born in Bristol... @JPC_Titan & I moved to Greece when I was 8, and Kuala Lumpur at 10.

We were real 'Third Culture Kids'.

Family trips to places like Laos, Cambodia, Myanmar, New Zealand, Indonesia at a young age...

Plus the fact our friends came from a HUGE mix of countries, really opened our eyes.

2. Uni & the first tastes of entrepreneurship

After graduating school in 2016, I headed to the University of Exeter to study International Relations.

Jake joined me for his Undergrad 3 years later, when I'd started a (panic) Masters in Entrepreneurship & Innovation.

This was the best year of my education.

As a teen I had thousands of business ideas in my 'Notes' folder, devoured Guy Raz's How I Built This pod, & pitched weekly to my Dad (a very smart businessman & key advisor for us to this day).

We met amazing entrepreneurs like Jack Romero (who sold his airline to British Airways) & Ed Bird (from Bird Glasses)...

I started my first business called Hülah! (we sold conversation cards) that failed but I learnt a TONNE - we got into a local cafe, sold on Etsy, built a website & got Uni funding (who in their right mind approved that 😂)...

And then came the world of work...

3. FTSE 100 jobs & the 'seeds' of escape

With no business up & running, I looked for jobs.

My plan? Get some experience and build furiously on the side.

I applied to the Vodafone Graduate Scheme.

10,000+ registered and around 80 were accepted. We went through a video interview, assessment centre & more.

In my 3 years on the Grad Scheme I met some amazing people. Had some wonderful bosses.

And was given a LOT of responsibility at a young age - I was an Internet of Things Product Owner helping to operationalise the UK's strategy (e.g. Smart Devices, Tracking Kits, Autonomous Vehicles)... Really cool area.

But ultimately I just felt not... Me. I have no interest in corporate politics & ultimately wanted to BUILD.

So I worked on the side:

- Copywriting (made first $ on Upwork)
- Amazon FBA (invested $1000s to break even)
- Mini-ventures (a bucket hat business, a clothing line)

Around the same time, Jake reached a similar mindset after 1 year at L'Oreal, whilst working on marketing in the Ambre Solaire suncream department.

So we decided to go all in on something... Together.

Nothing clicked... Until...

4. Finding Klaviyo & First $$

We stumbled across @ecomchasedimond on Twitter.

Devoured his courses and learnt the basics of Email Marketing.

Titan was born.

In those early days it was tough. We did:
- $300-500 flow setups on Upwork
- Jobs not directly related to our niche
- EVERYTHING in house (copy, designs, Klaviyo setups)

We clocked 12+ hour days alongside our day jobs.

However, I'm a BIG believer in one thing... EVERYTHING you need to know is out there (if you pay for it).

So I reached out to @ecomivan & he taught us the basics of going from FREELANCER to AGENCY.

For the first year we made around £20-30k in revenue. Not enough to quit our FTSE 100 jobs, but we didn't care.

It was a start.

5. Complete & utter burnout

About a year later we landed our first significant retainer.

We grew quickly to about $13k/month, adding a couple more clients.

And then it came crashing down.

We had the barebones of a company. An Asana board, a logo & name... With no real supporting systems:

- Limited SOPs
- Unclear packages
- Sub-par employees

The systems couldn't support the growth.

And ultimately, with Jake still at University it was too much for both of us to handle.

We made the decision to release all clients except one.

Jake stepped back for a few months.

I took a 2 month travelling break in Vietnam to recoup (I was utterly drained).

Then, when Jake finished University...

6. The rebuild & scaling back to 6 figures

We regrouped in Spain.

Got out a whiteboard & took all the learnings from the last few months.

And REVERSE ENGINEERED Titan.

We hired an Account Manager from a top agency to consult with us - how do the BEST do things?

We started 'operation rebuild' & in 2 months we had our next client.

From there we've scaled smoothly. We:
- Built out our SOPs (Notion)
- Established better hiring processes (now we have a team of 8)
- Quickly became a Klaviyo Silver Partner
- Overhauled our packages
- Built out an EPIC SMS offering
- Accelerated sales via Cold Email, referrals & Upwork
- Launched NPS with client satisfaction above 9.8

... All thanks to that burn down.

Because sometimes you've got to let things fall apart.

So you can put them back together again.

--- CLOSING COMMENTS ---

We've since generated $20M in revenue for clients.

We've worked with amazing brands (like Camille Beckman, Riff Raff, Circular) & equally amazing employees.

I LOVE what we do & I'm so grateful the journey wasn't an easy one.

Because when I look back on the burnout, uncertainty & the multiple 'false starts' I had...

I see they were all preparing us for today.

So if I could say one thing to that 21 year old Billy... Still eagerly searching for an idea to escape the corporate monotony, but so uncertain... It would be 2 words:

'Keep going'.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

The biggest battle you'll ever fight is the one inside your own head.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

2/3 of brands get Abandonment flows wrong...

I've spent the last 3 years studying the art of recovering cart sales.

In this Figma file I've got:

↳ 60 EPIC email designs
↳ Across 10+ DTC niches
↳ Full mix of discounts & reasons to buy
↳ 20+ different ways to sell below the fold

Want it?

𝟭. 𝗟𝗶𝗸𝗲
𝟮. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 'abandon'
𝟯. Follow (𝗠𝗨𝗦𝗧 𝗗𝗢 𝘀𝗼 𝗜 𝗰𝗮𝗻 𝘀𝗲𝗻𝗱)

Happy sending 🥂

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗶𝗿𝗱

Being unapologetically you (without fear) isn't just a route to peace, but it's good business.

Your unique bag of quirks, failures, strengths, anecdotes, lessons...

Are the most uncrossable moat you possess.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

This home decor brand tripled their Klaviyo revenue in 1 month.

Usually wait 4-6 months to turn these into case studies...

But this was too good not to share  😉

The ticket to quick growth periods starts with the value add provided in Sales & smooth handover to Ops.

Clients are sometimes skeptical of agencies & being swindled by smooth-talking salesmen...

We're well aware of this & ensure they're comfortable and clear upfront:

↳ Audits (Deliverability, Automations, Campaigns) ✅
↳ Flow Strategies (Miro customer lifecycles) ✅
↳ Setup Timescales (Gantt charts) ✅

The needle-movers are identified upfront.

The team builds on this during onboarding (weeks 1-2).

So we're NEVER chasing our tails.

And can move quickly, with clarity, & focus.

Here's to a similarly successful August 🥂

--------------

Valuable? Like & share it! 👍

Plus, follow for more insights.

I write about:

↳ AI 🤖
↳ Retention (Email & SMS) 📩
↳ The future of marketing agencies 📈

Straight from the front lines building Titan with this nutter @JPC_Titan 😉

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

What % of points do you think Roger Federer won? 🎾

70? 80? 90%?

He's a GOAT after all:

↳ 103 titles 🥇
↳ 20 grand slams 🏆
↳ $131 million in earnings 💰

Nope. Lower it.

𝗛𝗲 𝘄𝗼𝗻 𝟱𝟰% 𝗼𝗳 𝗵𝗶𝘀 𝗽𝗼𝗶𝗻𝘁𝘀.

Just over half.

I am obsessed with little anecdotes like this.

They swirl in my head on hikes BECAUSE building a business is hard BUT it's made harder by unrealistic expectations.

We shoot our shots & are humbled time again:

↳ Losing deals at the last hurdle
↳ Strategic partnerships fall through due
↳ Cash flow issues (in the early days) to pay the team
↳ Tried & true sales channels slow and we have to diversify

But we should never lose heart.

𝘽𝙚𝙘𝙖𝙪𝙨𝙚 𝙞𝙩 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙩𝙖𝙠𝙚 𝙥𝙚𝙧𝙛𝙚𝙘𝙩𝙞𝙤𝙣 𝙩𝙤 𝙗𝙚 𝙬𝙞𝙡𝙙𝙡𝙮 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡.

It just takes grit...

The smarts to win a little more than we lose...

And a 'killer instinct' to pounce when we sense opportunity.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

How I'd optimise Sugar Bear Pro's email launch campaign (to 3x sales)...

Campaign Scope:

↳ Product: Sleep Gummies 🧸
↳ Launch Type: Reformulation 🧪
↳ Function: Better sleep (low sugar & cals) 😴
↳ Ingredients: Melatonin, 5-HTP, B6, Amino Blend 🧬

4 steps to a high-performing launch 🔄

1. 𝗨𝗿𝗴𝗲𝗻𝗰𝘆 📢❗🚨: "Limited quantities available!", "While Stocks Last". New launches are limited & high demand, get it before it runs out (especially if it's a bestseller reformulation OR widely requested product).

2. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗡𝗢𝗧 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 📣: Why is this something they can't miss? How does the product solve their (deepest) needs specifically? Call it out & accentuate with design.

3. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 💬: who else has benefited from THIS product (if reformulation) or similar products (if new launch)? Build trust - people buy people. Include a face & select reviews that highlight product benefits.

4. (𝗕𝗢𝗡𝗨𝗦) 𝗚𝗶𝗳𝘁 𝗪𝗶𝘁𝗵 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 🎁: if there's an offer put it front & centre. Make a purchase a no-brainer. Good tactic to convert non-buyers on your list.

Closing thoughts 👇

New launches widely contribute 25%+ of DTC revenue (McKinsey).

They're essential to stay top of mind & continue innovating your product set to meet the needs of your customer base.

With email we can build buzz, educate on the new products & maximise uptake on launch day.

--------

DTC brand looking for another take on your creatives? Drop me a DM & I'll break down your current templates (and mock up an alternative).

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

We're not in the attention economy....

We're in the CONNECTION economy.

People (STILL) buy people.

In fact they buy them more in 2024 than EVER before.

For the last 2-3 years the entire Titan acquisition system relied on:

↳ Upwork
↳ Referrals
↳ Cold Email

But in 2024 unless you have a personal brand & mechanism to build HUMAN connection...

In 3-5 years you'll be irrelevant.

Like Vinyl, polaroids, retro, table top games... Things come full circle.

We're moving back from QUANTITY to QUALITY in all areas of life.

People will become more selective about who they trust, why they trust them, the content they consume.

Making inbound (and connection) the new currency:

↳ Blog Posts
↳ Social Media Profiles
↳ Video Content & Breakdowns

Which is why 3 weeks ago I launched the Titan Blog Machine.

Since then:

↳ 164 unique visitors (tiny but a start)
↳ Google the top source (people are finding us)
↳ Biggest page visits apart from 'Home' is our Klaviyo vs Mailchimp breakdown

Baby steps but I'm proud.

Outbound will continue to be a channel for Titan.

But it's time to start building in public.

At the end of the day people are on the other end of those laptops.

Late to the game but who cares?

Our client churn is low because we're genuine, authentic & passionate humans. It's time for that to come across online.

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Any other agencies at a similar stage with content? Or seasoned veterans? Would love to hear your thoughts on content strategy in 2024.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

@NoorKhanNoorKh8 Hey mate really appreciate the comment - I haven’t yet but will definitely try it out. What’s the main difference vs other platforms?

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

I swear my feed is 50% 'comment & I'll send you X (must be following)'.

Well today (because who wants to be like everyone else?)...

I'm giving away this Email Deliverability checklist for free. No strings attached.

Because Black Friday is on the horizon & I want you all to be spamless for the biggest sales period of the year.

Because you can't. Make. Sales. From. Spam.

Happy sending 📩

#deliverability #klaviyo #emailmarketing #checklist #digitalmarketing #bfcm #blackfridaycybermonday #blackfriday #spamfolder #smsmarketing

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Lots of brands find deliverability daunting. There's so much to consider. If you're a DTC company who wants to ensure you're spam-proof, reach out for an audit!

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

$0 to $166k in 2 months.

Super proud of the team on this one.

This brand is EXPLODING & we're honoured to support the journey.

Klaviyo is now around 21% attributed.

Email flow system (94% sales):

↳ Bounce Back
↳ Missed Delivery
↳ Welcome Series
↳ Cart Abandonment
↳ Checkout Abandonment
↳ Post Purchase (Thank You)
↳ Post Delivery (New & Returning)

Campaign System (5% sales):
* 𝘵𝘩𝘪𝘴 𝘸𝘢𝘴 𝘰𝘯𝘭𝘺 𝘧𝘶𝘭𝘭𝘺 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘥 𝘵𝘩𝘪𝘴 𝘮𝘰𝘯𝘵𝘩 - 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥 𝘩𝘢𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘴𝘴𝘶𝘦𝘴 𝘤𝘰𝘮𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘥 𝘵𝘰 𝘳𝘦𝘴𝘰𝘭𝘷𝘦, 𝘴𝘰 𝘸𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘥 𝘢 𝘸𝘢𝘳𝘮𝘪𝘯𝘨 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘸𝘪𝘵𝘩 𝘵𝘪𝘨𝘩𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘳𝘪𝘵𝘦𝘳𝘪𝘢 & 𝘴𝘭𝘰𝘸𝘭𝘺 𝘳𝘦𝘷𝘪𝘦𝘸𝘦𝘥/𝘦𝘹𝘱𝘢𝘯𝘥𝘦𝘥.

↳ 8x per month
↳ 60-70% to 'engaged'
↳ 30-40% purchase & interest
↳ Promos: spotlights, launches
↳ Deals: bundles, giveaways, sales
↳ Educational: how tos, walkthroughs, guides

What gets me seriously excited... this is the tip of the iceberg 😉

1. SMS
2. Zero Party Data
3. Loyalty Programme

All on the horizon...

A-Z retention. Let's go!

#emailmarketing #klaviyo #sms #digitalmarketing #loyaltyprogrammes

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

AI won't replace humans... BUT...

Humans (& brands) with AI with replace those without AI.

These were the transformative words I heard from Andrew Bialecki, the Klaviyo CEO at Klaviyo:LDN in April.

It's why I'm so bullish on Klaviyo over the long term.

Data really is the new oil. And they know it.

Helping brands understand customers, and get data they can actually interpret.

Klaviyo's data science team (140+ people) are the forefront of:

↳ Generative AI: content, segments, flows.
↳ NLP: SMS AI to reply to texts in a personalised way.
↳ Machine Learning: predictive analytics & tests 'at scale'.

It's why email marketing isn't commoditised... IF you invest & build a USP around in Klaviyo's rapidly expanding AI feature set.

The agencies & brands that DON'T will soon be made redundant.

#emailmarketing #klaviyo #ai #digitalmarketing

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What is the #1 trend you're excited about in the Retention AI space? Let me know in the comments below & let's grow together.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

2.81x higher deliverability in 3 months (swipe this).

You can't make sales from spam.

When this brand came to us:

↳ Emails in spam
↳ Bulk sending practices (outside Klaviyo)

Now? #nomorespam.

↳ Clicks average 3.55%
↳ Opens average 44.9%
↳ Deliverability score from 22 to 62

Deliverability is still 'fair'...

But it'll get to 80+ very soon.

All due to...

1. Segmentation (positive engagement):

👉 Interest Segments
👉 Purchase Segments
👉 Exclusion segments (in welcome series, max 3x/week)
👉 Starting with 15 day engaged & expanding outwards (opens above 33%)

2. Double Opt In

👉 Boost list quality
👉 Reduce bounces

3. Technical setup

👉 Dedicated IP
👉 Consistent Sending Domain
👉 MX Records check (DKIM invalid)

4. List Cleaning

👉 Unengaged
👉 Soft Bounce (4x)

5. On-Email Optimisation

👉 Optimise for mobile & desktop
👉 Balance text & images (60:40)
👉 Avoid 'spammy' words that trigger spam filers

6. Testing Software & ESP

👉 Use GlockApps to test deliverability
👉 Monitor by ESP (Yahoo, Hotmail, Gmail) & segment out spikes for plain text

7. A/B Test (boost metrics)

👉 A/B test CTAs, design & copy for clicks
👉 A/B test send time, subject & preview for opens

Closing comments 👇

According to Doofinder...

Between 2019-23 global e-comm sites rose from from 9.2 to 26.5 million.

There's more competition than ever.

The above 7 steps are crucial to stay out of spam...

And top of mind.

#emailmarketing #deliverability #klaviyo

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What's your #1 tip for deliverability that I've not included above? Let me know in the comments 👇

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

@francis_nayan Funnily enough someone on LinkedIn also said the same! Might have to bring it back 😂

Thought it was a bit bootleg Warner Bros

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

Is it possible to get a lot done without exhausting yourself?

I used to think not.

3 years ago, I was juggling:

↳ A 9-5 job
↳ An Amazon business
↳ Mailer Bros (the early name for Titan - don't laugh 😉)

I worked 12+ hour days with endless to-do lists.

Crossing off tasks made me feel productive.

But the reality was that 50% of my workload could have been:

↳ 𝘿𝙚𝙡𝙚𝙜𝙖𝙩𝙚𝙙
↳ 𝙋𝙤𝙨𝙩𝙥𝙤𝙣𝙚𝙙
↳ 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙

The fear of losing control had me rushing around like a headless chicken.

Now, my approach is radically different.

Inspired by Cal Newport's book Slow Productivity:

1. 𝗗𝗼 𝗟𝗲𝘀𝘀: ruthlessly prioritise your tasks.
2. 𝗪𝗼𝗿𝗸 𝗮𝘁 𝗮 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗣𝗮𝗰𝗲: Align your work with your natural energy levels.
3. 𝗢𝗯𝘀𝗲𝘀𝘀 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Give each project the attention it deserves.

It goes totally against what we're taught.

Anyone that's worked in the corporate world knows this.

But the result?

↳ 𝙈𝙤𝙧𝙚 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮
↳ 𝘾𝙡𝙚𝙖𝙧𝙚𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨
↳ 𝘿𝙚𝙥𝙩𝙝 𝙤𝙫𝙚𝙧 𝙗𝙧𝙚𝙖𝙙𝙩𝙝
↳ 𝘽𝙚𝙩𝙩𝙚𝙧 𝙘𝙡𝙞𝙚𝙣𝙩 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨

The secret to success without burnout starts with systems.

I pin this to the top of my Asana.

And every day spend 10-15 minutes planning.

Just 3 principles...

Save me hours of unnecessary stress.

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What are your top tips for success without burnout? I'd love to hear from you below 👇

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

@OmarOfEcom Sent mate!

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

This Excel saves me 100s of hours tracking DTC A/B tests.

$40M generated off the back of scaleable systems...

Like this.

Because more tests

= higher KPIs

= more $ (for you & client).

For every new Email & SMS client we:

↳ Duplicate sheet
↳ Run the A/B tests
↳ Track their status
↳ Capture learnings
↳ Report outcomes to the client

Today (because I love you all)...

I'm giving it away for free ✌️

It has:

↳ 68 proven split tests we've used for clients
↳ Toggle by Open, Click, Orders, Unsubs
↳ Splits by Email OR Email & SMS
↳ Upload File (result screenshot)
↳ Description of each test
↳ Status updates for test
↳ Ability to add 'owner'
↳ Start & End Date
↳ Learnings tab

Give it to your team.

Scale the 'dirty work' for your clients.

Just comment 'Split Test'.

And I'll fire it right over ✌️

(Must be following 🙏)

#emailmarketing #smsmarketing #klaviyo #digitalmarketing #marketingresource #splittesting #abtesting

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PS. I've been hearing a lot of talk about Email & SMS agencies becoming 'commoditised'. If your work is just copy -> design -> schedule email... Perhaps. Every agency does that. But our value as marketers is in the micro-details & 'dirty work'. We build and run scaleable processes (like A/B testing) that save OPEX & give us data we take to every new client. It's years of DTC data you can't replicate in-house. Don't get disheartened.

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

Sexy 'before & after' from #TeamTitan.

3 things I love about the new look we've given this brand 👇

𝟭. 𝗩𝗮𝗿𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 (𝗥𝗲𝗱𝘂𝗰𝗲 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝗙𝗮𝘁𝗶𝗴𝘂𝗲)

The originals changed the hero & copy but stopped there.

We've given every email a unique touch.

Across colour, copy, content, & product presentation.

Not only does it help them stand out in the inbox... But it's driven a huge uptick in CTR.

𝟮. 𝗠𝗼𝗱𝘂𝗹𝗮𝗿 𝗘𝗺𝗮𝗶𝗹 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀

In modular email design, sections and products blend seamlessly into each other.

It creates a cohesive and fluid look.

Rather than a blocky, disjointed appearance.

For the middle two in particular I think we nailed this.

𝟯. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗧𝗔𝘀

CTAs are more eye-catching with varied button styles and placements.

The use of different font sizes and styles for CTAs adds to their visibility and effectiveness.

#emailmarketing #digitalmarketing #emaildesigns #klaviyo #emailtemplates

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What are your main guidelines for high converting email templates? I'd love to hear from you in the comments 👇

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

It's impossible to build a high performing fully remote business... You just can't create an accountable & strong culture.

Or so I used to think.

2 years ago I left my FTSE100 job & ran Titan full-time.

Since then we've:

↳ Hired 10+ remote employees 👨‍💻
↳ Across 3 different continents 🌎
↳ Generated over $40M for our clients 📈

Here's 3 things I've learnt about building remote orgs in 2024 👇

𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 '𝗖𝗼𝗻𝘃𝗲𝘆𝗼𝗿 𝗕𝗲𝗹𝘁'

Agencies must run like a well oiled machine.

Especially when you're co-ordinating across borders.

Define the 'steps' that go into delivery.

For us, we run in batches of 5 emails:

> Copy (2 days)
> Designs (2 days)
> Internal QA & Edits (2 days)
> Client Edits (2 days)
> Titan Edits (2 days)
> Klaviyo Build & QA (2 days)

Etc. Etc.

We train our employees in onboarding.

We put this in the Statement of Work.

We clarify it in the Kickoff Call.

This allows us to predictably churn out quality across timezones.

And manage expectations from Day 1.

𝟮. 𝗟𝗼𝘄 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀

We can't ask how employees are doing over coffee.

Or check in at their desks.

We need online & 'low friction' ways to collect feedback.

So we created a Pulse survey.

That gives quick insights into employee engagement.

To do this:

1. Head to Typeform
2. Create survey
3. Add following questions (scale 1-10):

> How satisfied are you with Titan as a place to work? - Tests overall engagement.
> I know what constitutes 'good performance' in my role - Tests clarity of role & goals,
> I have everything I need to perform to the best of my ability - Tests our systems & employee resources.
> I feel valued & recognised for doing good work - Tests positive recognition & motivation.
> How would you rate your work-life balance? - Tests working culture & personal stress.

4. Integrate with Slack (boosting submission rate as they can submit directly)
5. Send bi-monthly

We then analyse results.

And cover any worrying stats in employee 1-1s.

𝟯. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗢𝘃𝗲𝗿𝗱𝘂𝗲 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿𝘀

Accountability is the #1 issue with remote teams.

In offices you had the social pressure of seeing colleagues & managers daily.

In the remote world the physical distance adds complexity.

To get around this, we link our tech stack:

1. Integrate Asana with Flowsana
2. When 'task is overdue' send Slack message
3. Directly to the owner & Ops Lead

This adds a layer of management.

Ensuring nothing slips through the cracks.

𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇

Remote work is the new normal.

It brings the opportunity to hire diverse teas unconstrained by geography.

And allows our people to live life on their terms.

But as a business owner it's our job to ensure we have the right:

> Processes
> Feedback Mechanisms
> Accountability systems

To build a high-performing business in the digital age.

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What's the #1 thing you do to build a high performing remote team in 2024? Let me know in the comments 👇

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

The X gurus make it seem easy (to sell their courses)…

But building an agency that lets you travel the world is NOT.

It takes years of failure, experimentation & false starts.

But if you persevere it’s the best decision you’ll make.

#digitalnomad #marketing

[Billy C | Klaviyo Email & SMS 📈 @BillyC_Titan]

3 years ago we did our first #Klaviyo flow setup.

Since then we've worked with 35+ DTC brands.

And have developed a 6-flow strategy...

That took this new company from $0-73.6k in under 2 months.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝗼𝘂𝗿 𝗘𝗫𝗔𝗖𝗧 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 (𝘀𝘄𝗶𝗽𝗲 𝘁𝗵𝗶𝘀) 💰

1͟.͟ ͟W͟e͟l͟c͟o͟m͟e͟ ͟S͟e͟r͟i͟e͟s͟ ͟(͟5͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟

↳ #1: Welcome + Discount + Collections
↳ #2: Bestsellers + Discount Nudge
↳ #3: USP (Us Vs Them)
↳ #4: Social Proof (Reviews, 'As Seen In')
↳ #5: Last Chance For Discount

2͟.͟ ͟A͟b͟a͟n͟d͟o͟n͟e͟d͟ ͟C͟a͟r͟t͟/͟C͟h͟e͟c͟k͟o͟u͟t͟/͟B͟r͟o͟w͟s͟e͟ ͟A͟b͟a͟n͟d͟o͟n͟m͟e͟n͟t͟ ͟(͟3͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟
*'𝘼𝙙𝙙𝙚𝙙 𝙏𝙤 𝘾𝙖𝙧𝙩', '𝘾𝙝𝙚𝙘𝙠𝙤𝙪𝙩 𝙎𝙩𝙖𝙧𝙩𝙚𝙙', '𝙑𝙞𝙚𝙬𝙚𝙙 𝙋𝙧𝙤𝙙𝙪𝙘𝙩'. 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙨𝙞𝙢𝙞𝙡𝙖𝙧 𝙬𝙞𝙩𝙝 𝙨𝙡𝙞𝙜𝙝𝙩 𝙫𝙖𝙧𝙞𝙖𝙣𝙘𝙚𝙨 𝙞𝙣 𝙘𝙤𝙥𝙮. 𝙊𝙣𝙡𝙮 𝙣𝙤𝙣-𝙗𝙪𝙮𝙚𝙧𝙨 𝙧𝙚𝙘𝙚𝙞𝙫𝙚 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩.

↳ #1: Dynamic Product + Reason To Buy 1
↳ #2: Dynamic Product + Discount + Reason To Buy 2
↳ #3: Discount Expiring + Recently Viewed Product Block

3͟.͟ ͟P͟o͟s͟t͟-͟P͟u͟r͟c͟h͟a͟s͟e͟ ͟N͟e͟w͟ ͟C͟u͟s͟t͟o͟m͟e͟r͟ ͟(͟4͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟

↳ #1: Thank You + Product FAQs + Contact Us
↳ #2: Follow Us On Socials (Community)
↳ #3: First Time Discount + Product Cross-Sell
↳ #4: Discount Expiring + Recently Viewed Block

4͟.͟ ͟P͟o͟s͟t͟-͟P͟u͟r͟c͟h͟a͟s͟e͟ ͟R͟e͟p͟e͟a͟t͟ ͟C͟u͟s͟t͟o͟m͟e͟r͟ ͟(͟3͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟

↳ #1: Thank You For Loyalty + Product FAQs + Contact Us
↳ #2: Review Request or UGC Request
↳ #3: Product Cross-Sell

5͟.͟ ͟W͟i͟n͟b͟a͟c͟k͟ ͟(͟3͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟

↳ #1: We've Missed You + Discount + Bestsellers
↳ #2: Discount Expiring + Reason To Buy
↳ #3: Discount Extended (Limited Time)

6͟.͟ ͟P͟r͟i͟c͟e͟ ͟D͟r͟o͟p͟ ͟(͟2͟x͟ ͟e͟m͟a͟i͟l͟s͟)͟

↳ #1: Price Drop Alert (Sent To New Customers First)
↳ #2: Reminder + Urgency

The right strategy scales with your brand.

More website visitors = more profiles = more sales.

Just look at June 2024 vs May...

4x higher flow revenue.

Take these flows & profit!

#digitalmarketing
#emailmarketing

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What are your thoughts on the perfect Core flow setup? Any flows you'd add to the list? I'd love to hear from you below.