Michael Jordan

Scaling brands on Amazon | Co-Founder at @BAD_Marketers DTC agency with +200 employees. Learn to sell on Amazon 👉

[Michael Jordan @BizLikeMike]

I took this brand from $125k /month to $2M /month on Amazon.

But DTC brand owners still think Amazon is bad. That’s because you and your team suck at it 🤡

I’ve got 10 more examples of DTC brands just like this over the last year that I’ve helped blow up on Amazon.

[Michael Jordan @BizLikeMike]

@shivsakhuja Goose

[Michael Jordan @BizLikeMike]

Anybody can spend more money on Ads, but without a specific strategy you're just throwing money at Amazon and hoping for good results. If you're wondering why you aren't getting the results you want from your current agency, it's most likely because they're throwing shit at the wall and hoping it sticks instead of tailoring and executing strategies specifically for your brand. The work is done months before an actual event happens.

This is what separates the pros who get actual results from the freelancers and agencies that you're disappointed with.

[Michael Jordan @BizLikeMike]

One of the brands we manage sold over $500k this Prime Day, increasing by over $160k compared to the week before.

Big brands need big high-conversion events like this to stack profit, so we spent the run-up to Prime Day cleaning up the detail pages and dialing in the deals. By the time the traffic showed up, nearly one in every two people who landed actually bought.

[Michael Jordan @BizLikeMike]

The pattern across every one of them was the same... The wins didn't come from cranking ad spend during the event, they came from the unglamorous work nobody wants to post about or do beforehand . Ad spend just poured fuel on something that was already prepped well and built to convert.

TLDR - do the unsexy work that nobody wants to do and do it far in advanced. Also time in the game beats trying to time the game. Most of these brands have been in business for 4+ years and continue to stack bricks year after year. Brands like Gruns who scale and sell for $1 Billion in 3 years are the exception, not the norm. So don't let your favorite Instagram guru convince you otherwise.

Proud of my team for proving it again, and our clients for trusting us with their businesses.

[Michael Jordan @BizLikeMike]

None of that was luck, this was many of my team's 15th or more Prime Day events that we've sold for. Our creative was done 5 weeks out, the deals were mapped early, PPC campaigns were set up and warmed up already, and the listings were rebuilt long before a single shopper showed up. By the time Prime Day hit, the hard part was already behind us and our job was mostly watching sales roll in and managing PPC budgets.

A few of the brands we manage cleared multiple 6-figures in four days, one grew units sold 488% YoY, another held 57% net margins, and a newer brand running its very first Prime Day after going from $288 a month to $17,000 in six months.

[Michael Jordan @BizLikeMike]

Another year and another Prime Day down. Here's some thoughts and what we learned as an agency managing over $300M revenue per year...

This was the best Prime Day we've ever had. I keep wondering when Amazon will have a down year, but it hasn't happened yet. People keep buying more and more.

One brand did $554,000 in four days at 172% growth YoY, another grew revenue 306% YoY, and our most efficient account came back at nearly a 944% return on ad spend. (That means every $1 they spent on ads they got back $9.44)

[Michael Jordan @BizLikeMike]

@itsluizneto Really good ad. Doesn't hurt having Alix Earl in there either

[Michael Jordan @BizLikeMike]

@mikefutia Slides

[Michael Jordan @BizLikeMike]

And this matters more than it did even six months ago.

Amazon's splitting reviews out per variation now, so you can't ride a parent listing's pooled count anymore.

Every ASIN has to earn its own.

The compliant way to drive 5-star reviews and build your list at the same time is one of the many benefits to the system I walk you through in Prime Profits

Grab the book on Amazon here: https://t.co/L43TIY2CXy

[Michael Jordan @BizLikeMike]

Half my book is about email & SMS for Amazon sellers, and the other half is about reviews.

The review half is probably the most popular section for why people buy Prime Profits.

[Michael Jordan @BizLikeMike]

The Prime Profits insert card system I developed makes sure you adhere by all of those rules.

You build a real relationship with the buyer after the sale, and the honest reviews start showing up on their own, at a much higher rate than leaving it to chance.

Plus, you build your own email & sms list that you can utilize however you want.

[Michael Jordan @BizLikeMike]

@mikefutia Clone

[Michael Jordan @BizLikeMike]

@MichLieben Ads

[Michael Jordan @BizLikeMike]

@blvckledge Swipe

[Michael Jordan @BizLikeMike]

They need to fire whoever their designer is and go back to the 2010-2015 era style. Or I was just in Japan and all the stuff in their stores was awesome and would do well here. I know for a fact they have some liberal they/them person making the designs for the US putting shit designs out like that shoe.