Boe | The Growth Marketer

Founder -
Simplify. Optimize. Elevate. Grow 🚀
Revenue Obsessed Marketing.
ABC's....Always Be Closing.

[Boe | The Growth Marketer @Boetalks]

I’m kind of on the side of “the answers we are looking for are always available to us , we just need to be still enough and discerning enough to hear them”.

But yeah I totally hear ya! And have done the same. And struggle. And forget lol.

Unfortunately sometimes life events re-awaken us to the reminder that we are living in our heads and forgetting our hearts, not tapping in to our God breathed answers and intuitions.

[Boe | The Growth Marketer @Boetalks]

My rule for growth marketing is simple:

- Volume first. (Momentum - show up!)
- Optimization second. (Learn from the data)
- Expansion third. (Add more channels)

Get enough traffic, leads, or sales to generate meaningful data. This is a painful period that is worth the wait.

Then optimize the hell out of what’s already working.

Only after you’ve exhausted those gains should you focus on expanding into new channels, audiences, or offers.

Sustainable growth isn’t about doing everything all at once.

It’s about doing the right things in the right order.

Sticking with the plan long enough to see it through.

6-12 months is the sweet spot!

[Boe | The Growth Marketer @Boetalks]

@MediaKing If you had an ai context engine installed you wouldn’t be as worried about losing employees with institutional knowledge…but on a human level I definitely love the investment in human perks you’re rocking 🍻

[Boe | The Growth Marketer @Boetalks]

@DegenApeDev @idanielroman https://t.co/T1Ewj5N4Rs

$32K/mth and climbing!

[Boe | The Growth Marketer @Boetalks]

(100% Human-powered post - written at 5:15am-5:47am 5 days ago from bed lol)

Early in my career, I really admired C-suite executives in the corporate world (and still do in many ways!).

Then I began to observe them chained to the “schedule”, sacrificing personal freedom to build someone else’s dream. Their awake time was always spoken for.

The virtual world has given everyone the license to build. Build your own dream. Earn well. Work harder AND smarter. Work asynchronously from anywhere, with freedom of movement.

The agency to own your time…and still
Thrive. Everyone has agency if they claim it.

The autonomy to say yes to your kids when they ask you to join their school field trip or concert (before they stop asking 😅)

You have one life, seize the day.

Shoot me a note, even just to catch up. I can share with you how I built a $30K/mth remote, asynchronous growth marketing business and earned my agency back. (I don’t have a playbook or subscription to sell you, it’s just me here 🍻)

(And yes I work full time, but I do it willingly!)

[Boe | The Growth Marketer @Boetalks]

@klimaslid As a seat holder, it’s too expensive for what you can sell it for now. I can’t go to every game…Katz has closed the gap on resale so much that holders can’t sell a game and break even. The oilers ticketmaster portal has been how they’ve gathered that data and extorted it.

[Boe | The Growth Marketer @Boetalks]

Early in my career, I admired C-suite executives in the corporate world.

Then I observed all were chained to a desk, sacrificing freedom to build someone else’s dream.

The real hack? Build your own dream. Earn well. Work from anywhere with freedom of movement. Own your time.

[Boe | The Growth Marketer @Boetalks]

Most don’t grasp being AI native and what that means, The moat is the system. @MercadoGrowthCo is 50% AI native and climbing.

This 1000%! 👇

[GREG ISENBERG @gregisenberg]

What does it actually mean to be AI native?

There was no clear guide on the internet for how to become AI native so we built the definitive one (60 min masterclass):

1. An AI native org has 3 layers: people for strategy and taste, agents for execution, and a shared context layer that makes the entire company readable to agents.

2. AI eats the middle of your work. You used to spend 80% of your day on execution. Now agents do that. Your job is the bookends: deciding what to do and judging whether it's good enough.

3. Everyone is a manager now. Your output is the output of your agents. If your agents produce garbage, that's on you. You set them up wrong.

4. Using ChatGPT doesn't make you AI native. That's like having a website and calling yourself a tech company lol.

5. No AI native org without AI native people. Most companies skip straight to the tools. That's why it fails. If your people don't understand how to manage agents, the tech doesn't matter.

6. Making your company "readable" to agents is the real work. Every process, every decision, every piece of knowledge needs to exist in a format an agent can consume. Most companies are nowhere close.

7. Speed without signal is just expensive chaos. You need the system to move fast AND know if you're moving in the right direction.

8. The skill chain is how agents get good at your specific workflows. Skills build on skills. The more you invest in them, the more your company compounds.

9. The moat is the system. People managing agents, agents reading from rich context, the whole thing getting smarter every week. That compounds. Your competitor can copy your tools. They can't copy your system.

Full episode with @TheoTabah from @meetLCA on @startupideaspod. This is the stuff we normally keep internal but all the sauce is yours.

@TheoTabah is the brains behind advising the world's biggest companies on AI and building AI products. Your fav CEO's first call for figuring out AI.

You are in for a treat

Become AI native in under 60 minutes

https://t.co/EzreBHFyIJ

Watch

[Boe | The Growth Marketer @Boetalks]

@matt_gray_ Yep, our growth marketing agency is 50% ai powered now, and will be 80-90% in 12 months …always human perfected before shipping 🍻

Picks and axes during this gold rush Matt 💪

[Mike Fishbein @mfishbein]

Every CEO needs an "AI Guy".

CEO finds a problem. Comes up with a straw man idea to solve it based on their vertical and ICP expertise.

AI Guy runs with it. Figures out the best solution and builds it.

Even better if AI Guy is external so they're not blocked by beaucracy.

Go from idea to live agents in weeks.

[Boe | The Growth Marketer @Boetalks]

The "overnight success" story is always years later.

Mercado: $3K in the first 6 Months. $17K in year 1. $155K year 2. Trending to $500K in year 3.

Trending shows 12+ months away from our first 7 figure year.

Nobody talks about the slow grind before the hockey stick curve

[Boe | The Growth Marketer @Boetalks]

The "overnight success" story is always years later.

Mercado: $3K in the first 6 Months. $17K calendar year 1. $155K yr 2. Trending to $500K in year 3.

Trending shows 12+ months away from our first 7 figure year.

Nobody talks about the slow grind before the hockey stick curve

[Boe | The Growth Marketer @Boetalks]

The "overnight success" story is always years later.

Mercado: $3K year 1. $17K year 2. $155K year 3. Trending to $500K in year 4.

Trending shows 12+ months away from our first 7 figure year.

Nobody talks about the slow grind before the hockey stick curve!

[Boe | The Growth Marketer @Boetalks]

This is where opportunity lives for agencies. It’s a race to the bottom for some, and a race to the top for others!

[David Roberts @recap_david]

SERVICE-AS-A-SOFTWARE. That is the real opportunity for 90% of us.

I keep watching smart people pour months into building beautiful UI applications that Anthropic and OpenAI are going to absorb in a single product update.

It will feel ARCHAIC in two years that we used to click through user interfaces to navigate databases and complete tasks. Agents just do it. One prompt. Done.

90% of the entire application layer is going to get eaten over the next decade. The dashboards. The forms. The CRUD. All of it.

Where does that leave you?

Exactly where the money is.

Service-as-a-software.

E.g. An ad agency that bakes its winning playbooks into AI systems and serves 1,000 clients with the quality they used to give 10.

An IP law firm that encodes decades of expertise into AI skill files and sells legal services at infinite scale with near-zero marginal cost.

A consulting firm. An accounting practice. A creative studio. Pick your vertical.

The backend is AI. The frontend is your expertise packaged as a service. The moat is that YOU actually know what good looks like in your domain.

You're not competing with OpenAI. You're competing with other service providers who are still doing everything manually.

That's not a hard fight to win.

Encode your knowledge. Automate your delivery. Sell the service. Scale infinitely.

The technology gets commoditized. The person who knows how to USE it doesn't.

[Boe | The Growth Marketer @Boetalks]

We have been compressing marketing agency services from 4-6 weeks to 3 hours during our latest ai powered pilots.

There will be brands that hire us as a growth partner just for this engine.

But the traditional agency model is going to be disrupted in a big way.

Stay tuned.

[Boe | The Growth Marketer @Boetalks]

Update on Mercado’s journey!

18 months in. On pace for $500K revenue in 2026. Biggest client is doing $50M annual revenue.

Growth marketing that is Ai powered, and human perfected! 💪

[Mercado Growth Partners Inc. @MercadoGrowthCo]

Follow our journey from $0 - $150K revenue!

We're at $136K so far, and absolutely loving helping companies grow through intentional marketing!

#buildinpublic #growthhacking

[Boe | The Growth Marketer @Boetalks]

@billwolfe Let’s connect!

[Boe | The Growth Marketer @Boetalks]

@billwolfe Things are going great! Building and grinding a growth partner service biz!

Step 1 - don’t die the first year!
Step 2 - don’t take on debt…bootstrap it!
Step 3 - replace income
Step 4 - build, expand & delegate

I’m on step 4,

$35K/mth recurring revenue 🙏

Built with God!