Oliver Gwer

Helping busy founders, coaches, and internet marketers reach their target audience through structured written content. Tweets about writing and personal growth

[Oliver Gwer @Bossclicker]

@SaucySOFR That's very true. Repetitive actions, when done correctly, produce good results.

[Oliver Gwer @Bossclicker]

@KevinSzabo14 Spending so many, many years in school only to graduate and start afresh? The stress isn't worth it.

[Oliver Gwer @Bossclicker]

@KevinSzabo14 Just fall in love with the process.

[Oliver Gwer @Bossclicker]

@Coachbenjamin_ That's why going viral for the wrong reason or at the wrong time can destroy your growth.

[Oliver Gwer @Bossclicker]

Stop trying to go viral.

Start leaving evidence.

One day, someone will trust you without ever meeting you.

Your body of work will make the introduction.

[Oliver Gwer @Bossclicker]

@Dwriteway The compound effect is real.
The higher you go, the better the results.

[Oliver Gwer @Bossclicker]

@Sahibtoorr Money 💰 is a byproduct of great value. Keep building.

[Oliver Gwer @Bossclicker]

@Extrastiv All about the bag smile 😃.

[Oliver Gwer @Bossclicker]

@miracleadishi Lol😆. Who dares question a doctor's diagnosis?

[Oliver Gwer @Bossclicker]

Here's a complete copywriting course in one tweet. ❤️

[MERCVRE @MercureCopy]

WHAT GOOD COPY DOES. IN 60 LINES.

> Good Copy speaks to one person.
> Good Copy doesn’t raise its voice.
> Good Copy reads the way people talk.
> Good Copy competes on fit, not price.
> Good Copy comes from reps, not talent.
> Good Copy doesn’t apologize for selling
> Good Copy treats the buyer like an adult.
> Good Copy doesn’t go crazy on promises.
> Good Copy is specific enough to be wrong.
> Good Copy makes your product feel obvious.
> Good Copy starts long before you open the doc.
> Good Copy earns trust before it asks for money.
> Good Copy is judged by sales, not compliments.
> Good Copy comes from reviews, not swipe files.
> Good Copy gets read out loud before it gets sent.
> Good Copy questions the brief before it follows it.
> Good Copy answers “why now,” not just “why this.”
> Good Copy is drafted in one go and fixed in the edit.
> Good Copy puts a mechanism behind every promise.
> Good Copy keeps only the lines that earn their place.
> Good Copy builds toward the offer from the first line.
> Good Copy says “results in 12 days,” not “fast results.”
> Good Copy is written to be acted on, not remembered.
> Good Copy makes the price feel like the last logical step.
> Good Copy confirms who the buyer already believes he is.
> Good Copy relies on what has worked for a hundred years.
> Good Copy focuses on one claim instead of piling on proof.
> Good Copy names the catch and explains why it’s worth it.
> Good Copy is outlined before the writing starts, not during.
> Good Copy gets a second pair of trained eyes before it ships.
> Good Copy sells what the features change in the buyer’s day.
> Good Copy gets better with the right words, not more of them.
> Good Copy finds the thing holding the buyer back and removes it.
> Good Copy shows what happened to people who used the product.
> Good Copy tells the truth even when stretching it would sell more.
> Good Copy sounds like someone standing behind what he believes.
> Good Copy gives every sentence one job: getting the next one read.
> Good Copy is written to move the buyer, not impress other writers.
> Good Copy proves its claims in the language the buyer trusts most.
> Good Copy answers objections before the buyer says them out loud.
> Good Copy is written from inside the buyer's head, not the writer’s.
> Good Copy starts from whichever section the writer can already see.
> Good Copy picks the one benefit that matters most and cuts the rest.
> Good Copy reads as one flowing argument, not a list of selling points.
> Good Copy is written after you’ve stepped away and come back fresh.
> Good Copy meets the buyer the moment the problem becomes urgent.
> Good Copy makes it through several heavy rewrites before anyone sees it.
> Good Copy makes the buyer feel understood before it makes him feel sold.
> Good Copy explains the buyer’s problem a name, so he trusts you for doing it.
> Good Copy makes the product feel like the natural choice for someone like him.
> Good Copy studies the competition, because the buyer already heard their promises.
> Good Copy assumes the reader is busy, skeptical, and one second away from leaving.
> Good Copy applies principles the writer understands, not just frameworks he copied.
> Good Copy finds the desire the buyer already has and positions the product next to it.
> Good Copy works the morning after: the buyer reads it again and doesn’t feel cheated.
> Good Copy uses simple, concrete words, because complicated, abstract ones don’t cut it.
> Good Copy shows the actual cost of doing nothing instead of pushing with fake urgency.
> Good Copy promises small specific results, because they’re easier to believe than huge ones.
> Good Copy looks effortless because it was rewritten more times than the reader will ever know.
> Good Copy listens to customers, because the founder tells you what the product does and customers tell you why they bought it.

[Oliver Gwer @Bossclicker]

@theandreilucian Yes. I'm sure of this. I'm walking the road

[Oliver Gwer @Bossclicker]

What category does your brand own?

Heinz doesn't sell ketchup.

It owns ketchup.

That's why the ad says:

"No one grows ketchup like Heinz."

The strongest brands don't compete in categories.

They become the category.

[Oliver Gwer @Bossclicker]

@Blossomaffia Good morning.
I call you the Queen of Awesomeness. 👌

[Oliver Gwer @Bossclicker]

@miracleadishi You say you're a writer.
Show up and demonstrate your thinking in practical form.
Let people have a feel of your mind at work.

[Oliver Gwer @Bossclicker]

UNSOLICITED ADVICE.

Don't spend too much time punishing yourself for mistakes.

Spend that time understanding them.

A failed business.
A wrong relationship.
A missed opportunity.
A poor decision.

Every mistake leaves behind a valuable lesson.

Leave the guilt.

[Oliver Gwer @Bossclicker]

This week, Google's AI Overview described my work, referenced my site, and explained what I do.

Everyone is chasing GEO and AEO.

I'm not convinced they're new.
Just make your content clear, authentic, and helpful.
That's all that matters.

[Oliver Gwer @Bossclicker]

@Extrastiv Hoping for the best but expecting the worst. We move with strength. 💪

[Oliver Gwer @Bossclicker]

@Coachbenjamin_ A fancy device is great. But start with the bare minimum.

[Oliver Gwer @Bossclicker]

@_ekwodavid Start narrow, expand when you grow.

[Oliver Gwer @Bossclicker]

@itsmarcosruiz Playbook