Brad Halverson

Retail, Grocery, & Tech Builder, Storyteller | Customer Experience (CX), Store Design / Development, Branding, Marketing, Digital

[Brad Halverson @BradHalverson]

When the temptation comes to cut corners, push off something or avoid attention to detail, carry your work all the way through.

[Sahil Bloom @SahilBloom]

I think about this Steve Jobs quote a lot…

When creating anything, take pride in carrying the quality all the way through.

Ask yourself: Would I be proud for my work to be seen from every single angle and perspective?

If not, there's more work to be done.

[Brad Halverson @BradHalverson]

@SeattleCigars On a grill then immerse into the pan? Or what’s the deal on this? Looks good

[Brad Halverson @BradHalverson]

@roblabonne @jwmares @AJA_Cortes A chunk of Americans have only known shopping at chain grocers, with little understanding of the strong relationships independent grocers have with small ranchers, farmers, and makers. Or that you already have premium beef.

[Brad Halverson @BradHalverson]

@PapaThrow Great story.

And that’s still a cool Cougar helmet.

[Brad Halverson @BradHalverson]

@SeattleCigars Good summary. There is some good upside ahead after watching last night.

[Brad Halverson @BradHalverson]

@No_Ad_Ridiculum @JordanReffett Totally agree. Hard to read from a distance.

[Brad Halverson @BradHalverson]

@geoffschwartz There’s this thing called winning with class. Under 2 minutes, let the clock run out.

[Brad Halverson @BradHalverson]

@No_Ad_Ridiculum @JordanReffett Agreed. And I prefer the old W over the newer. It was unique in its design, had a block feel with weight, as opposed to the new one which feels like it came from a font catalog.

[Brad Halverson @BradHalverson]

@JordanReffett @No_Ad_Ridiculum Loved those throwbacks

[Brad Halverson @BradHalverson]

@drgurner @reoindustries Legacy auto manufacturers can’t or won’t build what a decent segment of Americans want. This has legs.

[Brad Halverson @BradHalverson]

@JordanReffett Big money for players is changing CFB dynamics. Fan-player relationships, expectations, patience, perceptions, motivation, trust.

[Brad Halverson @BradHalverson]

@TheAdventureDad @Softykjr Seeing fewer of those on the road lately. Someone is nicely maintaining that beast.

[Brad Halverson @BradHalverson]

@Softykjr That thing is awesome. Sweet Kenworth.

[Brad Halverson @BradHalverson]

“Just Do It” for Nike paired perfectly with great athletes. Not only a tagline, but the inspirational call to get your a** in gear and go be great.

Changing it to “Why Do It” sounds like a pause, that we’d better sit down in a counseling session with a therapist to reconsider our motivations.

[dnap @dnapway]

Chamath on where Nike went wrong: "I don't aspire to be a fat person. I aspire to be Michael Jordan."

"If I've learned anything in almost 30 years of business, you have to have a very clear North Star and stick to it. When I was growing up, Nike's North Star was very clear to me, which was mastery and excellence embodied through athletics. That was it."

"I would see Michael Jordan, and I saw mastery and excellence. I would see Tiger Woods, Serena Williams, Pete Sampras, you name it, and it was mastery and excellence."

"Somewhere along the way, mastery and excellence became too traditional looking. So they went to things that were just nothing to be associated with mastery or excellence. I don't aspire to be a fat person. Never have, never will. I aspire to be Michael Jordan. Always have, always will."

"You can recenter around this idea that we're not here to make people feel better about themselves. Our success was when people imbued their desires of getting better through the lenses of these people that were incredible."

"There are incredible athletes who give up their entire lives to master something. And I think that Nike should own that, and they should be proud of that. How do you sell it everywhere? Because everybody will want it."

"But if you don't get the North Star right, you're going to miss out. And I think the North Star was clear: excellence and mastery."

[Brad Halverson @BradHalverson]

@dnapway “Just Do It” paired well with the greatness of those athletes. Not only a tagline, but the inspirational call to get your a** in gear and go be great.

Changing it to “Why Do It” sounds like a pause, that we’d better sit down in a counseling session with a therapist.

[Brad Halverson @BradHalverson]

@spencerpratt Badass

[Brad Halverson @BradHalverson]

@cigarettesummer Simple, understated and warm.

[Brad Halverson @BradHalverson]

@CSOonX National hero

[Brad Halverson @BradHalverson]

@bscholl @awilkinson Yep. Steve always started in the right place.

Every great brand first explains the WHY behind their company, products, and service. It must stir the imagination and confirm for customers what they are improving in their lives.

[Brad Halverson @BradHalverson]

Every great brand first explains the WHY behind their company, products, and service. It must stir the imagination and confirm for customers the choice they want to make has less to do with price.

[Blake Scholl 🛫 @bscholl]

When Steve Jobs introduced the iPad, he went to great care to explain why such a product category should exist to begin with.

Apple seems to have made a pretty great version of a foldable phone, without saying why foldable phones deserve to exist.

[Brad Halverson @BradHalverson]

@drgurner @PopBase Maybe launched just to lure those Samsung users?