Brian Banks

Corporate Twitter alter ego of Brian Banks, BlueHornet ADM for all things email marketing...

[Brian Banks @BrianBanks_BH]

Via @dmnews: email influenced 98% of consumers polled (by @bluehornetemail) to make a purchase http://t.co/3CEDRJ9Nwo

[Brian Banks @BrianBanks_BH]

@bluehornetemail you know it. I'm definitely excited for the #SEMSD meetup tonight. http://t.co/Kqt9DmnPUT

[Brian Banks @BrianBanks_BH]

getting my learn on with @jaybaer - thanks for the great insight! #emailchat

[Brian Banks @BrianBanks_BH]

@bluehornetemail you can filter search criteria to mobile behavior and email address "ends with gmail. com" #emailchat

[Brian Banks @BrianBanks_BH]

@bluehornetemail to add to your answer- you can leverage tracked subscribers and/or custom searches to analyze response by domain #emailchat

[Brian Banks @BrianBanks_BH]

@bluehornetemail Definitely a fine line between privacy & relevance. If I had to pick, I'd lean to privacy - guess I'm old school #emailchat

[Brian Banks @BrianBanks_BH]

regarding the global shift to mobile... interesting article about how FB's mobile focus: http://t.co/zz3uhJC3bY #emailchat

[Brian Banks @BrianBanks_BH]

ready for some #emailchat

[Brian Banks @BrianBanks_BH]

@Ohsusantull i would've thought more... but perhaps it's because a lot of marketers aren't offering those? could be big brother-y #emailchat

[Brian Banks @BrianBanks_BH]

@BakoInd good point. using language that makes sense to subscribers is key. be direct/avoid subjective words-i.e. less frequently #emailchat

[Brian Banks @BrianBanks_BH]

@JohnBrandt25 maybe we can add a chat to an upcoming beer friday #workingatBH #emailchat

[Brian Banks @BrianBanks_BH]

RT @MallaryMolatore: Can I differentiate links desktop vs. mobile and track them? --- answer: yes. very helpful for measurement #emailchat

[Brian Banks @BrianBanks_BH]

@kateblom somewhere in the middle... :) #emailchat

[Brian Banks @BrianBanks_BH]

since MRD is all about optimizing the subscriber's experience, any advice on leveraging a non-mobile site for click thru's #emailchat

[Brian Banks @BrianBanks_BH]

@BakoInd obviously content plays a part in reputation, but if MRD improves engagement (the leading factor), I'd go for it #emailchat

[Brian Banks @BrianBanks_BH]

if you're a marketer and you're STILL unsure that mobile is a must, here's a good read from @clickz http://t.co/6OBTqSLs23 #emailchat

[Brian Banks @BrianBanks_BH]

@codetweaker word on the street is that there'll be a link to a technical implementation guide at the end of the chat :) #emailchat

[Brian Banks @BrianBanks_BH]

RT @bluehornetemail: 10 mins until #EmailChat. Get your responsive design ?'s in, @cfarran, our Sr. Creative Designer is joining #emailchat

[Brian Banks @BrianBanks_BH]

glad to be home after a long week on my feet at marketing sherpa. now to distill all of this great info courtesy of the session speakers

[Brian Banks @BrianBanks_BH]

Your email program doesn’t exist in a vacuum... make sure your SEO, social, website, SEM all work symbiotically #sherpaemail