Brian Clark

Working on Further and Leading Expert. Former projects acquired: Copyblogger, Rainmaker Platform, StudioPress.

[Brian Clark @BrianClark]

@raydennis @michaelmiraflor 9.

[Brian Clark @BrianClark]

@chartreuseb How are you still awake?

[Brian Clark @BrianClark]

@AdamSinger Adam in one month: What are you even doing if you’re not gardening? Go beyond touching grass and start growing stuff once you come back from the gym and bypass the liquor store. 😉

[Brian Clark @BrianClark]

@profgalloway Make branding mistakes all you want, but making me download a new app for your bad new brand is inexcusable.

[Brian Clark @BrianClark]

Seeing “people who look like me” is also crucial when reframing the perception of marginalized groups.

We’ve seen efforts in recent years to increase positive visibility for various groups, so it makes sense that the same effort is now being made when it comes to older adults.

[Brian Clark @BrianClark]

@jessicamalnik If speaker line ups don’t sell tickets, what does?

[Brian Clark @BrianClark]

That effectively pushes the outer edge of what we’ve historically called “midlife” to around 75. And this is without any of the medical advances we’ll likely see in the next 10 to 20 years that will extend not only lifespan but healthspan.

[Brian Clark @BrianClark]

Plus, the actuarial tables at the time said that even if you did make it, you’d only collect for about 12 years, tops.

Nowadays, more people reach the age of 65 than ever before. And if you do make it that far, you will likely keep going for another 20 years or more.

[Brian Clark @BrianClark]

Our modern idea of retirement was created by marketers based on a temporary set of circumstances that hasn’t existed in over four decades – and yet the popular conception persists.

[Brian Clark @BrianClark]

From a marketing standpoint, that won't mean much if those older people don't spend money. The assumption has been that they don't, all thanks to the idea of retirement at age 65.

[Brian Clark @BrianClark]

Within a decade, the largest economic group will be the population above age sixty, which will give rise to the “gray market”—the largest consumer bloc of all.

By 2050, one in six people worldwide will be over 65, one in four in Europe and North America.

[Brian Clark @BrianClark]

People age fifty and over already account for more than half of consumer spending in the United States and 83 percent of household wealth, with both numbers expected to increase significantly.

[Brian Clark @BrianClark]

@peeplaja What are your thoughts on AI filling the role of the back office? Talked about this on a recent podcast, and you're right that one person can't handle the work.

[Brian Clark @BrianClark]

@MikeElgan I think it's a mistake that to follow someone's Notes it's required you also have to subscribe to their newsletter. Other than that it does look good.

[Brian Clark @BrianClark]

@ryandeiss I thought it was you’ll get beat by someone with better prompts?

[Brian Clark @BrianClark]

@AdamSinger People who didn’t live there last century when it was truly great feel the need to say this. 😉

[Brian Clark @BrianClark]

@ScottMonty So standard time is better for us as humans, and daylight savings time is better for the economy. Not hard to guess which one will be chosen.