Innovated 'Same Language Subtitling (SLS)' on TV & digital entertainment content, for daily & lifelong reading. Co-lead, Billion Readers (BIRD) project.
@RonanDunneVZ @OliBarrett@Verizon Kudos Verizon! Your 'bit' is HUGE for reading, language learning, & accessibility. In India we are aiming to get Bollywood to add Same Language Subtitling (SLS) to all films on TV and streaming. Our Billion Readers (BIRD) project.
This SSIR article is an in-depth account of how to bring a #socent innovation to national scale in India in only 23 short years! Amazing perseverance!
How Same Language Subtitling (SLS) Is Boosting Literacy in India https://t.co/B9JOlXEUBc
At PMQs, I asked the Prime Minister @BorisJohnson to support a government consultation on the Turn on the Subtitles campaign.
👇 You can watch my question and the answer I received below 👇
#WorkingHardForHertfordAndStortford @TotsCampaign
@QShalaOnline@DDNational@UNinIndia Same Language Subtitling (SLS) is now national broadcast policy (mandated on 50% entertainment content like films and serials) but is yet to be implemented.
“This is the story of how a simple idea born of student banter became national policy.” @Brij_PlanetRead (@PlanetRead) & Tathagata Bandyopadhyay (@IIMAhmedabad) write in the Summer 2020 issue about raising literacy skills with same language subtitling. https://t.co/MEyL2cF6tu
Thank you SSIR for this opportunity to tell our Same Language Subtitling (SLS) story of 23 years. If there is a low-hanging fruit to make a billion people read in India and another billion in other countries, it is verbatim #subtitles or #captions. Works…https://t.co/2LNnBLLgHq
@JulieBanderas Your idea is backed by strong evidence - mute works for good readers. Some volume good for developing readers. Same Language Subtitles (SLS) on mainstream TV in India to get a billion people to read every day. See https://t.co/5Fc1Kd9haP (India) & https://t.co/h6hZW65r33 (UK).
Let's face it - more time at home means more TV. So let's encourage our broadcasters and tech companies to (finally) Turn On The Subtitles to (scientists agree) improve the reading of a generation of kids.
https://t.co/cjxkyhfTSa
@cbbc@YouTube@SkyUK@netflix@primevideouk