Brij Kothari

Innovated 'Same Language Subtitling (SLS)' on TV & digital entertainment content, for daily & lifelong reading. Co-lead, Billion Readers (BIRD) project.

[Oli Barrett @OliBarrett]

Thanks to our partners and supporters (including @Literacy_Trust) and the team who inspired us (@PlanetRead and @Brij_PlanetRead). Thanks to @henrywarren and the team. And another huge thanks to national treasure @stephenfry for this wonderful message. #TurnOnTheSubtitles 5/5

[Brij Kothari @Brij_PlanetRead]

@RonanDunneVZ @OliBarrett @Verizon Kudos Verizon! Your 'bit' is HUGE for reading, language learning, & accessibility. In India we are aiming to get Bollywood to add Same Language Subtitling (SLS) to all films on TV and streaming. Our Billion Readers (BIRD) project.

[Brij Kothari @Brij_PlanetRead]

@JimFruchterman is a leader in tech for systems change https://t.co/r6Ce9bJIGk. Thanks Jim.

[Jim Fruchterman @JimFruchterman]

This SSIR article is an in-depth account of how to bring a #socent innovation to national scale in India in only 23 short years! Amazing perseverance!
How Same Language Subtitling (SLS) Is Boosting Literacy in India https://t.co/B9JOlXEUBc

[Brij Kothari @Brij_PlanetRead]

UK parliament picks up an Indian innovation: Same Language Subtitling (SLS) on TV for reading. Kudos to MIB for policy on SLS; needs to be implemented in #COVID times. @PMOIndia @narendramodi @PrakashJavdekar @DrVKSaraswat49 @amitabhk87 @supriyasahuias

[Julie Marson @JulieMarsonMP]

At PMQs, I asked the Prime Minister @BorisJohnson to support a government consultation on the Turn on the Subtitles campaign.

👇 You can watch my question and the answer I received below 👇

#WorkingHardForHertfordAndStortford @TotsCampaign

[Brij Kothari @Brij_PlanetRead]

@QShalaOnline @DDNational @UNinIndia Same Language Subtitling (SLS) is now national broadcast policy (mandated on 50% entertainment content like films and serials) but is yet to be implemented.

[Brij Kothari @Brij_PlanetRead]

@reedhastings

[Stanford Social Innovation Review @SSIReview]

“This is the story of how a simple idea born of student banter became national policy.” @Brij_PlanetRead (@PlanetRead) & Tathagata Bandyopadhyay (@IIMAhmedabad) write in the Summer 2020 issue about raising literacy skills with same language subtitling. https://t.co/MEyL2cF6tu

[Brij Kothari @Brij_PlanetRead]

Thank you SSIR for this opportunity to tell our Same Language Subtitling (SLS) story of 23 years. If there is a low-hanging fruit to make a billion people read in India and another billion in other countries, it is verbatim #subtitles or #captions. Works…https://t.co/2LNnBLLgHq

[Brij Kothari @Brij_PlanetRead]

@JulieBanderas Your idea is backed by strong evidence - mute works for good readers. Some volume good for developing readers. Same Language Subtitles (SLS) on mainstream TV in India to get a billion people to read every day. See https://t.co/5Fc1Kd9haP (India) & https://t.co/h6hZW65r33 (UK).

[Brij Kothari @Brij_PlanetRead]

India passed a broadcast policy to add #SameLanguageSubtitles or #captions on 50% of all TV programs by 2025. Huge step; now needs implementation at quality. Good, becoming a global thing. @PrakashJavdekar @narendramodi

[Oli Barrett @OliBarrett]

Let's face it - more time at home means more TV. So let's encourage our broadcasters and tech companies to (finally) Turn On The Subtitles to (scientists agree) improve the reading of a generation of kids.

https://t.co/cjxkyhfTSa

@cbbc @YouTube @SkyUK @netflix @primevideouk

[Brij Kothari @Brij_PlanetRead]

#TOTSCampaign #LiteracyDay #literacy #SDG4

[Harvard College Economics Review @harvardeconrev]

In honor of International Literacy Day today, here is an article by Brij Kothari on the reading revolution in India

https://t.co/0a24w4yAPN

[Brij Kothari @Brij_PlanetRead]

Boosting Literacy One TV Set at a Time – If Only the State Spares the Funds https://t.co/A4dq8wFwPi via @hceronline

[Brij Kothari @Brij_PlanetRead]

@JeffBezos D'u read me? #Bollywood+TV+#SameLanguageSubtitles=Billion reading! #AshokaFellow @Brij_PlanetRead @PlanetRead #IdeasForJeff

[Brij Kothari @Brij_PlanetRead]

Read-along with Bollywood | Brij Kothari | TEDxCERN https://t.co/EEKErs64uM via @YouTube #subtitles #literacy

[Brij Kothari @Brij_PlanetRead]

Reading for a Billion: A Simple Way to Increase Literacy in India http://t.co/bHE4JziGJY via @HuffPostIndia

[Brij Kothari @Brij_PlanetRead]

Solve Literacy, Digital Literacy Will Follow http://t.co/toA4zfC9HB via @HuffPostIndia

[Brij Kothari @Brij_PlanetRead]

A Prime Minister Gets the Innovation Ball Rolling - http://t.co/7b7x4H3YG8 #GoogleAlerts

[Brij Kothari @Brij_PlanetRead]

@trucano Enjoyed your audio comments but was really looking forward to seeing you in person. Hopefully soon, sometime, somewhere.

[Library of Congress @librarycongress]

Reach Out & Read, 826 National & PlanetRead are winners of the 1st Library of Congress Literacy Awards #NatBookFest http://t.co/tHWMn19mQy

[Brij Kothari @Brij_PlanetRead]

http://t.co/MktYSXzF - Brown’s world

[Brij Kothari @Brij_PlanetRead]

I just backed Documenting the "Rise of the Reluctant Innovator" on @Kickstarter http://t.co/3IUkMpfY