Heather Brown

Internet Marketer @ WebFX

[Heather Brown @Brownbeaaar]

Loved the breakdown of how Macy’s generates traffic to their women’s clothes section 🛍🛒 #IMLearningFX https://t.co/c80FjFHQCd

[Heather Brown @Brownbeaaar]

Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. https://t.co/9mspOlA1Oq via @MattGSouthern, @sejournal #IMLearningFX

[Heather Brown @Brownbeaaar]

Modified Broad Match Is Going Away: “In accounts that get more of their traffic from phrase match keywords, they should expect an increase in their ad impression, clicks, costs, and potentially conversions with this change.” #IMLearningFX https://t.co/kqHbeizfj1

[Heather Brown @Brownbeaaar]

“SEO and CRO is kind of like the digital marketing version of the chicken and the egg. You can’t be really good at one without the other.” #IMLearningFX https://t.co/QIlJNZE1DO

[Heather Brown @Brownbeaaar]

Google Says It Can Recognize If A Site Has A Good Reputation On A Specific Topic Area https://t.co/raq7RjSVuQ via @rustybrick #IMLearningFX

[Heather Brown @Brownbeaaar]

“SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results.” Measure increases in organic share, total organic clicks and organic clock value to start: https://t.co/SKumKs6lTu

[Heather Brown @Brownbeaaar]

Category pages make the online shopping experience easier for users. Here's what you need to know and how to optimize your informational copy for them. https://t.co/AKWwM1CGHB via @kevinrowe, @sejournal #IMLearningFX @EagleEyeLehigh thought of you, nice nugget for ED!

[Heather Brown @Brownbeaaar]

“Roughly 75 percent of local searches end in a phone call. In other words, these users are actively looking for goods or services, so you want to be one of the first listings to catch their eye.” ☎️ #IMLearningFX
https://t.co/A9CzEYyNM7

[Heather Brown @Brownbeaaar]

YouTube Channel Keywords: What Are They? by @finderika https://t.co/2msN6hqsMv via @semrush #IMLearningFX

[Heather Brown @Brownbeaaar]

Should You Have a Trailing Slash at the End of URLs? https://t.co/7p4MEmMMoS via @ahrefs #IMLearningFX

[Heather Brown @Brownbeaaar]

“Selling a domain based on the "SEO footprint" sounds a bit like selling a car based on the topped-up gas tank.” 🚗 #IMLearningFX https://t.co/DbcsmPXF1m

[Heather Brown @Brownbeaaar]

The bigger the eComm site, the more likely that metadata will be generated by a script. The lack of manual input can leave pages a bit frosty. Add some warmth back to your most important pages with your own copy. #IMLearningFX https://t.co/s5g5W86mdl

[Heather Brown @Brownbeaaar]

Images from GMB profiles are starting to make their way into the local SERPs. Add images to your website and Google My Business listing that are highly specific to every service you provide. #IMLearningFX https://t.co/LNEvoodQQu

[Heather Brown @Brownbeaaar]

Starting your process with a look at your competitors can help you get powerful links that will really make a change in your SEO visibility. https://t.co/A9UA7Ox97n via @alextachalova, @sejournal #IMLearningFX

[Heather Brown @Brownbeaaar]

“2. Show Relevant ads to the user’s query. Allow Google to dynamically generate the ads headlines to align with...” #IMLearningFX https://t.co/A3cFygt6I6

[Heather Brown @Brownbeaaar]

10. There Will Be More Importance Placed on Semantically Related Keywords #IMLearningFX https://t.co/1cd0hG8P5t via @semrush

[Heather Brown @Brownbeaaar]

2. Don’t Remove Your Seasonal Pages Once the Peak Period Is Over
Aligns with what’s Googles been saying about keeping your BF pages up! #IMLearningFX https://t.co/lQIuhfYj97 via @wburton27, @sejournal

[Heather Brown @Brownbeaaar]

“For some that bring in 50 leads one month, the actual conclusion of quality leads won’t be known until 60-90 days after.” Know yours sales funnel & lifecycle! #IMLearningFX https://t.co/we7XeFycQj via @brookeosmundson, @sejournal

[Heather Brown @Brownbeaaar]

#2 catering to the buyer persona is so underrated! “Use data, market trends, customer profiles, and similar information to understand your ideal customer.” #IMLearningFX https://t.co/Y1pak6ivFZ via @semrush

[Heather Brown @Brownbeaaar]

“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.” #IMLearningFX https://t.co/YB8nEogHsH