Bruce Kraft

i.t. director, helped launched 60+ tech Saas softwares, directed & produced close to 1000 episodes of live content, former nurse & wrestler, catholic, brother

[GOLD @Honcia13]

马斯克2003年在斯坦福的45分钟闭门演讲，真的牛！
这才是万亿全球首富真正的绝学！

不是鸡汤成功学，而是他亲自拆解如何从0创办一家公司，
以及在极端压力下怎么活下来。
当时他讲了Zip2、PayPal、SpaceX三家公司早期的真实打法，
被在场的人称为“创业者的教科书”。
想认真创业的兄弟，这一场听完能少走很多弯路，
强烈建议收藏反复刷

[The Sigma Mindset @thesigmamindset]

Tom Cruise on how to turn your dreams into reality

[Landscape Architecture @Landscapecture]

This Farmer Raises Chickens Over Fish pond!!!!

[Bruce Kraft @BruceKraftJr]

.@elonmusk we can’t keep letting this happen all around the world. Imagine how much time is lost across companies due to archaic coding and old product development? I’ve overseen the development of 60+ saases, and if those were my results, I’d have been fired repeatedly.

[Windows Latest @WindowsLatest]

Microsoft's new Outlook takes more than 10 seconds to open an email via notifications, while Outlook Classic opens instantly on Windows 11!

The funniest part? If I ignore the notification, open Outlook manually, find the email myself, and click it, I can finish faster than the notification flow.

It's all because Outlook for Windows is literally Microsoft Edge running Outlook .com in a browser window.

New Outlook runs through WebView2 with around 10 separate processes: GPU process, service worker, utility processes, manager, and more. It uses roughly 490MB to 636MB RAM while idle, compared to Outlook Classic sitting around 117MB to 148MB.

CPU usage is also worse: around 4% idle on new Outlook versus under 1% on Classic in my testing.

Microsoft shut down Mail and Calendar, keeps pushing enterprises toward this web wrapper, and still wants people to believe it is the future of email on Windows.

SHAME!

[Windows Latest @WindowsLatest]

Microsoft's new Outlook takes more than 10 seconds to open an email via notifications, while Outlook Classic opens instantly on Windows 11!

The funniest part? If I ignore the notification, open Outlook manually, find the email myself, and click it, I can finish faster than the notification flow.

It's all because Outlook for Windows is literally Microsoft Edge running Outlook .com in a browser window.

New Outlook runs through WebView2 with around 10 separate processes: GPU process, service worker, utility processes, manager, and more. It uses roughly 490MB to 636MB RAM while idle, compared to Outlook Classic sitting around 117MB to 148MB.

CPU usage is also worse: around 4% idle on new Outlook versus under 1% on Classic in my testing.

Microsoft shut down Mail and Calendar, keeps pushing enterprises toward this web wrapper, and still wants people to believe it is the future of email on Windows.

SHAME!

[Bruce Kraft @BruceKraftJr]

@TechElyra @heyfionaai Stack

[Bruce Kraft @BruceKraftJr]

@BFBulletin @Nodone00 “Currently, Battlefield Studios has no plans to introduce a Commander Mode in the #Battlefield6 2026 roadmap.”

Then update the roadmap. We’ve been asking for commander mode for YEARS now.

[Bruce Kraft @BruceKraftJr]

@TommiPedruzzi Claude

[Bruce Kraft @BruceKraftJr]

100% accurate. The cost of losing staff and replacing it with AI is 5-15 years away. To do so now, to replace staff such AI now in its infancy, is just stupid and reckless.

[Ricardo @Ric_RTP]

Microsoft just banned its own engineers from using AI.

The tool was literally costing MORE than the humans it was supposed to replace.

They lied to you about AI adoption and now the whole narrative is blowing up:

Microsoft gave thousands of engineers access to Claude Code six months ago and encouraged them to use it.

Engineers loved it and adoption exploded. But then the invoices arrived.

Token-based pricing means every query, every code review, every debugging session costs money. At scale across 100,000 engineers, the numbers became so large that Microsoft issued an internal order to cancel nearly all Claude Code licenses by end of June and force everyone onto their own cheaper tool instead.

The company that invested $5 billion in Anthropic just told its own people to stop using Anthropic's product because it costs too much.

Uber's story is even worse...

Their CTO Praveen Neppalli Naga told The Information that the budget he planned for the full year was "blown away already" by April.

Uber had rolled out Claude Code in December 2025. By March, 84% of their 5,000 engineers were using it with 70% of all committed code coming from AI systems.

Heavy users were burning $500 to $2,000 per month each. Naga himself spent $1,200 in a single two-hour demo session.

The company had even built internal leaderboards ranking engineers by how much AI they used. They literally gamified the spending and then ran out of money.

Now look at what Nvidia's own VP of applied deep learning Bryan Catanzaro said to Axios last month. Direct quote:

"For my team, the cost of compute is far beyond the costs of the employees."

This is a VP at the company that SELLS the chips saying that using AI is more expensive than paying humans.

Think about what this means for the entire AI narrative.

Every CEO on every earnings call for the past two years has said the same thing:

AI will make us more efficient, reduce headcount, and cut costs.

The stock market rewarded every company that said it.

Fired workers, stock goes up. Announced AI adoption, stock goes up.

But the actual companies deploying AI at scale are discovering the math doesn't work. The MORE employees use AI, the HIGHER the bill.

Goldman Sachs forecasts a 24x increase in token consumption by 2030 as companies adopt AI agents. Gartner just published a report showing that even though individual token prices will drop 90% by 2030, total enterprise AI costs will go UP because agents consume exponentially more tokens per task than basic tools.

Meta built an internal dashboard called "Claudeonomics" to track which employees use the most AI. Amazon started pushing engineers to "tokenmaxx," their internal term for consuming as many AI tokens as possible.

Both companies are spending hundreds of billions on AI infrastructure this year alone.

And Microsoft, the company that bet its entire future on AI, just told 100,000 engineers to stop using the tool they liked best because the per-token bills got out of control.

The companies building AI are telling investors it saves money. The companies using AI are finding out it costs more than the humans it was supposed to replace. And even the company that makes the chips just admitted it through its own VP.

This is the gap nobody on Wall Street is pricing in.

$725 billion in AI infrastructure spending this year across Big Tech. And the first companies to actually deploy these tools at scale are already pulling back because the economics don't work.

What do you think?

[Bruce Kraft @BruceKraftJr]

@hey_Jessicaai @robertsmith_ai YT

[Jessica AI @hey_Jessicaai]

I don't understand why people don't just lock in on YouTube

My faceless YouTube channels make me $120,000+/month (long form only)

YouTube is not luck. It's a formula.

Let me send you a free course on exactly how to launch a Faceless YouTube Channel now & you could be making $11,000/month in January 2026.

To get: -
1. Follow (So I can DM you )
2. Like & Retweet (MUST)
3. Reply " YT " Must follow me to get DM.

[GeniusThinking @GeniusGTX]

Elon Musk says he underweighted one trait in hiring and learned it the hard way.

For decades, talent acquisition built its scorecards on three pillars.

Skills. Experience. Cultural fit.

Resumes were ranked accordingly.

Then the bad hires happened anyway.

"Generally, I think it's a good idea to hire for talent and drive and trustworthiness."

Talent. Drive. Trustworthiness.

The first three felt obvious. The fourth had cost Musk careers.

Hires he'd defended. Hires he'd promoted. Hires he eventually fired.

Then Musk named the trait most rubrics skipped.

"And I think goodness of heart is important. I underweighted that at one point."

Musk named the trait: **goodness of heart**.

Polished. Predictable. Almost useless without it.

Musk, who had interviewed the first few thousand SpaceX hires himself, knew the longest training set.

A high-talent, high-drive, trustworthy employee with bad intent could ship more damage to a company over a quarter than a low-output engineer could in a decade, because the same competence that delivered the win also delivered the harm.

"Are they a good person? Trustworthy? Smart and talented and hard working?"

You can teach domain knowledge.

You can teach a process.

You cannot teach a person to be kind.

Or to mean well when nobody's watching.

After Musk made the correction, his hiring filters added a layer most rubrics never named.

Goodness of heart became a yes/no gate.

Musk, on the four traits that can't be unlearned:

"Those fundamental properties, you cannot change."

What's the trait you keep meeting in great hires that doesn't show up on any resume?

P.S. I made a playbook breaking down 100+ most powerful decision making mental models used by history's greatest thinkers.

5,000+ downloads. 113 five-star reviews.

Grab a free copy here:

https://t.co/u2q1uUm9vD

— Elon Musk ( @elonmusk ), CEO of Tesla and SpaceX, on Dwarkesh Patel's ( @dwarkesh_sp ) podcast

[Vadim @VadimStrizheus]

https://t.co/Nmh9l0tVtB

[Stay with God @StayWithGod111]

God wants you to read this verse

[Bruce Kraft @BruceKraftJr]

@XtraAi It’s AI because Captain hydrate doesn’t have an a on his forehead. He has an H.

[Third @thirdmetax]

Mr beast reveals he made his first 250 employees read ‘The Goal’ so they understand when he says Bottleneck

“I made my first 250 employees read it it helps get everyone on the same page of when I say bottleneck I use the word bottleneck quite a bit especially when filming”

“if I tell you you’re the bottleneck to the production to me that’s a very very serious sentence”

[Bruce Kraft @BruceKraftJr]

@SkyVirginSon Amen

[Bruce Kraft @BruceKraftJr]

@AndrewBolis Earn

[Nic Cruz Patane @niccruzpatane]

Elon Musk on upgrading FSD hardware for customers who bought FSD on HW3 vehicles during today’s Q1 2026 Earnings Call:

“Unfortunately, HW3, I wish it were otherwise, but HW3 simply does not have the capability to achieve Unsupervised FSD. We did think at one point it would have that, but relative to HW4 — it has only 1/8th the memory bandwidth of HW4, and memory bandwidth is one of the key elements needed for Unsupervised FSD, and it's just generally a thing that's needed for Al. If you're doing an order aggressive transformer, memory bandwidth is the choke point.

For customers that have bought FSD, what we're offering is essentially a discounted trade-in for cars that have Al4 hardware, and we'll also be offering the ability to upgrade the car to replace the computer — you also need to replace the cameras, unfortunately, to go to HW4.

To do this efficiently, we're going to have to set up micro-factories or small factories in major metropolitan areas in order to do it efficiently.

I do think over time, it’s going to make sense for us to convert ALL HW3 cars to HW4 because that’s what enables them to enter the Robotaxi fleet and have Unsupervised FSD.”

[Wall Street Apes @WallStreetApes]

The Costco warehouse in South Jersey is using forklifts with no drivers

“A robot forklift, man. It unloads and loads the trailers over here”

More American jobs are being replaced with automation