Burson META

[Maktoum Bin Mohammed @MaktoumMohammed]

Today, I met with Mark Read, CEO of WPP, one of the world’s largest marketing and communications services groups. During the meeting, we discussed the UAE’s strategic vision to cement its position as a global hub for the creative economy and to foster a distinguished business community that brings together the world’s leading names in this field.
We believe that marketing and communications are key drivers of economic growth and essential enablers for the success of companies across various markets.
The UAE will remain a committed partner to leading global institutions, while Dubai continues to strengthen its position as the premier destination for companies that drives meaningful impact and redefine innovation across communication, media, and digital marketing, contributing to the development of a globally integrated, creativity driven economic model.

[Burson META @BursonMETA]

Celebrating the brilliance of our Emirati women at Burson! Their leadership and innovation inspire us to build a brighter future together. #EmiratiWomensDay

[Burson META @BursonMETA]

نحتفل اليوم بإبداع المرأة الإماراتية في بيرسون! قيادتهنّ وحيويتهنّ يُلهمانا لبناء مستقبلٍ أكثر إشراقًا. #يوم_المرأة_الإماراتية

[Burson META @BursonMETA]

The final piece of our coming together in the region saw our #Dubai teams move into our newly configured offices. Colleagues took the afternoon off to explore our new environment and learn more about each other. We are now well and truly Burson META. Hello Yellow!

[Burson META @BursonMETA]

The Burson Group offers specialty expertise at scale across sectors powering today’s most important innovation and growth.
Purpose-built for our clients, we help you stay ahead of the curve.
Learn more: https://t.co/Kmen2222a6
@AxiCom @BursonBuchanan @GCIHealth @HKStrategies

[Burson META @BursonMETA]

Eid Mubarak! Wishing you a joyous and blessed Eid Al Adha filled with love, peace and prosperity.

نتمنى لكم عيد أضحى سعيد مليء بالفرح والسرور. عيدكم مبارك وعساكم من عواده

[Burson Global @BursonGlobal]

What does it mean to be a #BursonPerson?

It’s living a renowned ethos, reimagined for today’s world.

It’s how we show up every day, focused on new and better ways to counsel our clients.

With confidence. With creativity. With clarity.

Let’s connect: https://t.co/gdStwvMut1

[Burson Global @BursonGlobal]

📣 At Burson, our story is all about TALENT, TECHNOLOGY and TECHNIQUE. 💻 With 6,000 creative problem-solvers, our collective expertise is what sets us apart.

Learn more: https://t.co/gdStwvN2iz

[Burson META @BursonMETA]

'Hands of Tribute' makes its way to the @GeretyAwards! Shortlisted in the Craft Cut category, the campaign was curated for our amazing clients at @tecomgroupdubai to celebrate Emirati women and their achievements on Emirati Women's Day. Huge congratulations to the team.

[Burson META @BursonMETA]

"It’s very encouraging to see very specific, solid actions by governments across the region, from the UAE to Saudi to Egypt, working towards more sustainable energy. There is a lot more to be done and we can only do it by working together." Rania Rostom #PRovokeMENA

[Burson META @BursonMETA]

“There’s been a shift from quantitative measurements and vanity metrics. Now the questions asked are: do people trust what I say? Who are they? And how are they engaging with me?” - @mazennahawi

[Burson META @BursonMETA]

"We are now seeing a surge in people wanting to come back to office. We’ve never worked as closely as in past six months" says @SunilASDAA of @asdaabcw on #WFH. #MEPRAMajlis

[Burson META @BursonMETA]

In a counterview on impact of #COVID19 on #PR, @SunilASDAA says role of PR firms as advisors is valued more than ever. "This is a time when PR matters more with newer opportunities for growth." #MEPRAMajlis

[Burson META @BursonMETA]

"We are looking at a new form of global communication where everyone realises that we have a common destiny - what starts in one part of the world impacts all of us. Communication needs to be global, responsible and relevant." @SunilASDAA ASDA’A BCW President – Middle East

[Burson META @BursonMETA]

Today's panel will explore what is changing for business, how companies are working in response, and how sustainability strategies will change in the future

[Burson META @BursonMETA]

History tells us that brands that act effectively in a crisis, become disproportionately stronger after the event. 
Smart, empathetic use of marketing can help brands to demonstrate their true values, relevance and purpose to people at  a time when they are most needed. (3/7)

[Burson META @BursonMETA]

At a time when no-one has a clear understanding of how events will evolve and yet so many have an (often ill-informed) opinion, the need to communicate clearly, calmly and regularly becomes  paramount. (2/7)