Seth Marlowe

6 years writing for 30+ B2B clients. Spent 6 months turning AI into a system that works.
Now I ship prompt packs for every profession.
Free prompts here ↓

[Seth Marlowe @BySethMarlowe]

One-time. PDF + plain text. No subscription.

Try 5 free → https://t.co/ve3gc9YCJ0
Full HR Recruiting Pack → https://t.co/uOO7pZXEkD

[Seth Marlowe @BySethMarlowe]

HR teams don't need 40 random ChatGPT tricks.

You need one prompt for each stage that already eats your week.

HR Recruiting Pack — built for talent acquisition and hiring managers:

→ Job description that sells ownership, not buzzwords
→ Passive LinkedIn outreach that gets replies
→ Screening questions mapped to competencies
→ Interview scorecards (evidence > vibes)
→ Reference checks that aren't fluff
→ Rejection emails that don't burn the brand
→ Offer letter framing / negotiation language
→ Onboarding 30-60-90 message kits

Same workflow whether you're a 2-person HR team or recruiting for a 200-person company.

Which stage is currently your bottleneck — sourcing, screening, or closing? Reply with one word. I'll tell you which prompt to run first.

#HR #Recruiting

[Seth Marlowe @BySethMarlowe]

Had a client who fought me on every $50.
Same client, 11pm on a Friday: "tiny favor, shouldn't take you long :)"

The ones who haggle hardest always expect the most for free.

#Freelance #Solopreneur

[Seth Marlowe @BySethMarlowe]

The day rate you're scared to say out loud is usually the correct one.

#Freelance #Solopreneur

[Seth Marlowe @BySethMarlowe]

If your prompts keep missing the voice, stop describing the voice.

Paste an example.

That's few-shot. It beats adjectives every time.

Bad:
"Write in a professional but friendly tone."

Better:
"Here are two emails I already sent that sound like me:
[PASTE EXAMPLE A]
[PASTE EXAMPLE B]
Write the next email in the same voice. Same sentence length. Same level of directness. No new phrases I wouldn't say."

Why it works:
1. Models copy patterns better than they invent personality from adjectives
2. Examples encode rhythm, risk level, and forbidden fluff without a style guide
3. You get fewer "AI polish" words that don't belong to you

Rule of thumb: 1–3 short examples beat a paragraph of tone instructions.

Reply with the task where your voice always dies. I'll tell you what kind of example to paste.

#PromptEngineering #AIWriting

[Seth Marlowe @BySethMarlowe]

No one was ever promoted for the number of meetings they attended.

#Productivity #Leadership

[Seth Marlowe @BySethMarlowe]

A prospect who "loves it" but won't give you a next step doesn't love it.
They're being polite.

#Sales #B2BSales

[Seth Marlowe @BySethMarlowe]

Exec: Great question — let's take that one offline.
The offline: never happened.
The question: still great. Still unanswered. Still offline.

#Meetings #Leadership

[Seth Marlowe @BySethMarlowe]

Solopreneurs: vague scope is how unpaid work sneaks into your calendar.

Lock the edges before you send the PDF:

"You are a freelance consultant who writes airtight proposals that prevent scope creep.
Draft the Scope of Work section for a proposal to [CLIENT TYPE].

Project goal: [ONE SENTENCE OUTCOME]
In scope (must deliver): [LIST DELIVERABLES]
Out of scope (explicitly excluded): [LIST — or 'HELP ME INFER COMMON CREEP AREAS']
Timeline: [START] → [END]
Assumptions: [WHAT MUST BE TRUE FOR THIS PRICE]
Client responsibilities: [WHAT THEY MUST PROVIDE / APPROVE]
Revision policy: [NUMBER OF ROUNDS] included; additional billed at $[OR 'STANDARD RATE']
Change-request rule: [HOW NEW WORK GETS PRICED]

Also write:
1. 'Success looks like' paragraph (measurable)
2. Kill-criteria: 3 conditions that pause the project until fixed
3. One paragraph in plain language for non-technical buyers

Tone: clear and firm, not legalistic.
Do not use: 'as needed,' 'ongoing support,' 'flexible scope,' 'etc.'
Under 450 words for the SOW body."

If "etc." appears in your scope, you already lost.

Save this before your next proposal send.

#Solopreneur #Freelance

[Seth Marlowe @BySethMarlowe]

Scope creep doesn't start with a big ask. It starts with "while you're at it, could you just..."

#Freelance #Solopreneur

[Seth Marlowe @BySethMarlowe]

Agency story I still regret:

2022. Healthcare client. Blog draft deadline same day as a big pitch.

Junior writer dumped ChatGPT output into the CMS and hit publish.
I only found out when the client emailed:

"Why does our article recommend a competitor we lost to last year?"
"Why does it cite a study that doesn't exist?"
"Why does paragraph 4 say 'As an AI language model'?"

We pulled it in 40 minutes. Damage was already done. Trust tax: 3 painful calls.

What fixed it after:
1. Every AI draft gets a human owner named in the ticket
2. Fact claims need a source link or a [VERIFY] tag
3. "Paste and publish" is a firing offense on my teams now — joking-not-joking

AI is a draft engine. Not a publisher.

Have you caught an AI hallucination in something that almost shipped? What was it?

#AI #Marketing

[Seth Marlowe @BySethMarlowe]

You can't write "competitive salary" and then act surprised when candidates ask what it actually is.

#Recruiting #HR

[Seth Marlowe @BySethMarlowe]

Full HR workflow — outreach, screening, offers, onboarding — HR Recruiting Pack:
https://t.co/uOO7pZXEkD

5 free first: https://t.co/ve3gc9YCJ0

[Seth Marlowe @BySethMarlowe]

HR managers: if your interview notes say "great energy" and "culture fit," you don't have a hiring system — you have vibes.

Build a scorecard before the panel walks in:

"You are an HR business partner who designs structured interview scorecards that survive legal and hiring-manager scrutiny.
Create an interview scorecard for [ROLE] at a [COMPANY TYPE].

Must-have competencies (max 5): [LIST OR 'DERIVE FROM ROLE']
Nice-to-have: [LIST OR 'NONE']
Interview stage: [PHONE SCREEN / FIRST ROUND / FINAL]
Interviewers: [TITLES]

Deliver:
1. Scorecard table: Competency | What 'excellent' looks like | What 'needs development' looks like | 1-5 score
2. 8 behavioral questions mapped to competencies (label which competency each tests)
3. Knockout criteria (2-3 automatic no's — be specific)
4. Consensus note template for debrief (evidence first, opinion second)
5. Bias watch list: phrases interviewers should not use as reasons ('culture fit,' 'gut feel,' 'not a fit')
Constraints:
- No personality adjectives without behavioral evidence
- Do not invent required degrees or years unless I provide them

Format: ready to paste into a shared doc."
Vibes don't scale. Scorecards do.
Save this before your next panel interview.
#HR #Recruiting

[Seth Marlowe @BySethMarlowe]

Them: We're like a family here.
Me: My family has never put me on a performance improvement plan for missing one deadline.

#HR #Recruiting

[Seth Marlowe @BySethMarlowe]

24 more — cold email, objections, close language, deal acceleration — Sales Pro Pack:
https://t.co/yTq0BJ76Cd

5 free first: https://t.co/ve3gc9YCJ0

[Seth Marlowe @BySethMarlowe]

Sales reps: if your discovery call turns into a product tour, you already lost control of the deal.

Use this before the next call — not during it:

"You are an elite B2B discovery coach.
Design a discovery question set for selling [PRODUCT/SERVICE] to [TARGET ROLE] at [COMPANY TYPE].

My goal for the call: uncover [PRIMARY QUALIFIER — budget / urgency / authority / problem scale]
Their likely surface complaint: [WHAT THEY SAY THEY WANT]
The real problem I usually find underneath: [WHAT YOU KNOW FROM PAST DEALS]

Build 12 questions in this order:
1-3: Current state (how they work today)
4-6: Cost of the status quo (time, money, risk — make them quantify)
7-8: Past attempts / failed tools
9-10: Decision process and stakeholders
11-12: Success criteria in their words

Rules:
- No yes/no questions
- No 'tell me about yourself'
- No pitching inside the question
- Flag which 3 questions are non-negotiable if time gets cut short

Format: Question → What a strong answer sounds like → What a weak answer sounds like."

The "cost of the status quo" trio is what separates tire-kickers from buyers.

Save it. Run it 10 minutes before every discovery.

#SalesTips #B2BSales

[Seth Marlowe @BySethMarlowe]

If the only metric going up is impressions, you're decorating, not marketing.

#Marketing #B2BMarketing

[Seth Marlowe @BySethMarlowe]

How most people prompt LinkedIn posts:

❌ "Write a LinkedIn post about using AI at work."

Output:
"In today's fast-paced world, AI is transforming how we work..."
Nobody finishes that. Nobody likes that. Nobody remembers that.

✅ The prompt that actually works:

"You are a LinkedIn ghostwriter for operators, not influencers.
Write a LinkedIn post for a [JOB TITLE] about [SPECIFIC SITUATION].

Point of view: [WHAT I BELIEVE — one sentence]
Evidence: [ONE STORY / ONE NUMBER / ONE BEFORE-AFTER]
Audience: [WHO SHOULD STOP SCROLLING]
Tone: direct, slightly contrarian, no hype

Structure:
- Line 1: specific person + specific pain (not a platitude)
- Lines 2-5: the story or proof
- Lines 6-8: the lesson in plain language
- End: one question that invites replies

Under 180 words.
Do not use: 'excited,' 'thrilled,' 'game-changer,' 'leveraging,' 'in today's world.'"

Specific beats clever. Every time.

What's the LinkedIn post you've been avoiding writing? Reply — I'll draft the Line 1 for you.

#LinkedIn #ContentMarketing

[Seth Marlowe @BySethMarlowe]

Nobody has ever read "I hope this email finds you well" and felt anything.
Delete the line. Start with the point.

#Email #Productivity