Caio Pimenta

I run 8-figure Meta budgets and build the AI tools behind them. Sold my first company at 24. Ex @SDJBeauty, ran their BI department all the way to $1B.

[Caio Pimenta @Caiopimenta]

Longest-running ads, three brands I pulled this week:

💀 Liquid Death: half image, half video

🍃 AG1: top ad is a static, offer straight in your face

🙋‍♂️hims: 3 of 4 are plain images, all about cost and benefits

Format isn’t a best practice. It’s a category answer.

[Caio Pimenta @Caiopimenta]

@__plotnikova Warm intros are good but they run out eventually… what's your plan for the first cold channel? Curious if you're going content or outbound first

[Caio Pimenta @Caiopimenta]

I keep exactly three claude sessions going with three different worktrees: primary-work, secondary-work and tertiary-work. Naming them by slot instead of by feature is what stopped the mental overhead. The branch inside can change, the folder never does. Three is also my hard cap 😅

[Caio Pimenta @Caiopimenta]

@kseniam0s Hey Ksenia! Let’s connect, currently running a p&l during 9-5 and during 5-9 running a SaaS for real estate agents in FL…currently at $1.2K MRR and climbing 🚀

[Caio Pimenta @Caiopimenta]

@__plotnikova Great to connect! Exciting product idea... All of my current MRR came from warm connections. Not an ideal scalable solution but good jump start

[Caio Pimenta @Caiopimenta]

First hire for a solo product: a dev or a marketer?

[Caio Pimenta @Caiopimenta]

@builtbyclaire Have not heard of convex actually!

[Caio Pimenta @Caiopimenta]

Supabase or Postgres you manage yourself?

[Caio Pimenta @Caiopimenta]

@marckohlbrugge Bad UX 😑

[Caio Pimenta @Caiopimenta]

@Tim_Denning Free time is the only one of those you can't buy back later

[Caio Pimenta @Caiopimenta]

@gregisenberg If nobody learns the interface, the moat stops being UX and becomes how well it knows the workflow.

[Caio Pimenta @Caiopimenta]

@garyvee Pretending the loss didn't count is how you lose the lesson too 🔑

[Caio Pimenta @Caiopimenta]

@Codie_Sanchez Clapping is cheap and it's the only free way to find out who's actually building. The people who can't do it are usually keeping score in a game nobody else is playing.

[Caio Pimenta @Caiopimenta]

Is there anyone on your team who still flat out refuses to use AI?

[Caio Pimenta @Caiopimenta]

@Codie_Sanchez Being needed feels a lot like being important. Very different jobs.

[Caio Pimenta @Caiopimenta]

Your first paying customer: came from a DM or from a launch post?

[Caio Pimenta @Caiopimenta]

@ItsKieranDrew Every dollar of my $1.2K MRR came from email or a warm intro, never a like. Would love to know the half you automated

[Caio Pimenta @Caiopimenta]

@openingai_com Let’s do it! Followed!

[Caio Pimenta @Caiopimenta]

Calling out all FOUNDERS:

I’m running paid social on 8-figure budgets and building RealtyOps on the side, currently at $1.2K MRR….

Let’s #connect, drop what you're building and I'll tell you the one ad angle I'd test first.

Go. 👇

[Caio Pimenta @Caiopimenta]

@Pranto39 @X Just followed 🚀 What are you building right now?

[Caio Pimenta @Caiopimenta]

@marckohlbrugge The press angle is the whole play here, worth the shot!

[Caio Pimenta @Caiopimenta]

@DanielSmidstrup Sleep first. Friends I found you can batch, exercise you can't skip without the build hours getting worse. Which one did you cut longest before it caught up with you?