Cake

Cake is the modern equity platform for growing startups. From cap table accuracy to compliance readiness, to culture building. Equity that motivates everyone.

[Cake @CakeEquity]

If you’re on Pulley and didn’t opt in to the Carta migration, you may have already lost access to the app. Pulley started offboarding accounts on Nov 11, weeks ahead of the Dec 8 date most teams were planning for.

Your data is still there. You can log in and export until Jan 31, 2027: cap table, reports, certificates, documents, 409As and activity log.

Download all of it now. Then save your signed docs separately (grant letters, SAFEs, board consents, past 409As), since the export may not catch every one.

Hundreds of Pulley customers have already moved to Cake. The exports are all we need. Our team handles the migration for free, you see your cap table in Cake before you pay, and you get 20% off your first year through November.

Start your managed migration: https://t.co/ipT7UQR33y

[Cake @CakeEquity]

@_sebastianscott Hey! 👋 Cake is a like-for-like Pulley alternative. We offer free, fully managed migration and switch credits to make moving easy.

Happy to show you how it works! Book a demo: https://t.co/4PeIIfbmaJ

[Cake @CakeEquity]

@CakeEquity is now in the ChatGPT plugin directory. Ask about your cap table and get answers straight from your Cake data.

[Nick Cust @ncuste]

cake within chatGPT plugin directory. https://t.co/1AMMf9S5Zr

[Tech Week @Techweek_]

@GarrisonGowens @CakeEquity @FenwickWest @PilotHQ @AusConsulateLA @edugiansante @Simple_Closure @BettermentatWrk @withpersona oh we’re so in

[Ron Pragides  @mrp]

🍰 500+ VC funds back companies that run on @CakeEquity, from the top 10 to emerging and specialist funds and the best-known accelerators.

And their customers rate it #1 on G2

https://t.co/mTyejwhMQ0

[Ed Giansante @edugiansante]

Techweek LA day 2 going strong

We @withpersona cohosted two amazing events today:

- Build and brew with @tavilyai
- Rooftop mixer for founders and VCs with @CakeEquity @pilotcom_ @Simple_Closure @Betterment @FenwickWest

[Cake @CakeEquity]

See how switching from Pulley to Cake works https://t.co/wpLXTPmW56

[Cake @CakeEquity]

If you're moving off Pulley and your attorney or a new investor is nudging you toward Carta "because it's the safe one" you've got more than one safe option.

We're the closest match to what you had on Pulley. Verified G2 reviews, as of September:

→ 4.8/5 overall → (Pulley 4.7, Carta 4.3)
→ Fastest ROI of the three: 4 months → vs. 8 for Pulley and 13 for Carta
→ 9.8 on quality of support
→ 9.6 on product direction — both well clear of Carta

Safe shouldn't just mean familiar. Safe should mean fast ROI, easy implementation, and a team that's here to support you every step of the way and wants you to succeed.

Full breakdown in the image. See how Cake stacks up before you default to the name everyone's heard of.

[Cake @CakeEquity]

@karrisaarinen @ncuste @slack @linear ⚡️

[Garrison @GarrisonGowens]

Tonight in Venice 🌴 for night two of #LATechWeek @Techweek_

Rooftop party at Kassi w/ Voice Capital. A quick panel on sci-fi unfolding in real time, then beverages, Greek mezedes, and a sunset over the Beach 🌅

HMU if you need a +1

Doors at 5pm PT

Love, G from @CakeEquity

[Cake @CakeEquity]

@Techweek_ @FenwickWest 🫸 @Techweek_ @FenwickWest 🫷

[Tech Week @Techweek_]

elite product placement for this tuesday night rooftop event #latechweek

@CakeEquity / @FenwickWest

[Garrison @GarrisonGowens]

Tomorrow in Venice Beach! 🌴 We're taking over the rooftop at Kassi #LATechWeek @Techweek_

Founders, investors, and execs. Greek mezedes, beverages, music, and a sunset over the beach 🌅

Tues, Oct 13 | 5 to 7:30pm PT

RSVP in the comments

Love, G from @CakeEquity 🍰💙

[Nick Cust @ncuste]

Attorneys from 8 of the biggest US startup firms working in @CakeEquity are up 7x since the end of 2024. Good lawyers want more than one option too.

[Ron Pragides  @mrp]

@Techweek_ 🧢 @CakeEquity

[Cake @CakeEquity]

@JonathanHaas @pulley @yinyinwu thanks. noted. 🫡

[Cake @CakeEquity]

Note from Kim, founder of @CakeEquity

We saw the news about @pulley today. As a founder, I’m sad to see them go. @yinyinwu and the Pulley team built something a lot of founders genuinely loved!

In Pulley’s own 2025 comparison, Pulley ranked Cake equal on every criterion they chose. No other tool did.
If you are one of the thousands of companies now facing a forced migration, I want you to know that you can still choose the destination.

Our team at Cake will personally handle your migration for free and we are also offering 20% off for the month of September to support the transition and disruption to your business.

Where Cake wins:
- We handle your entire migration. Cap table, stakeholders, grant history, free and accurate.
- Built for wherever you’re headed next, from your first SAFE to your most complex round
- We also have the easiest platform to use - 4.8/5 at G2, if in doubt
- Fast and helpful support team
- Compliance depth carried over cleanly
- An employee app your team can log in and be motivated
- MCP integration to integrate your own intelligence into Cake

If you want to talk it through before 12/8, we’re here to help. https://t.co/8aAnJ1HtAR

[Cake @CakeEquity]

@catmanyau @pulley @yinyinwu Unless you like cake 🍰