Nick Cust

Building @cakeequity - equity motivation for growth startups. health, design, data, LFC.

[Nick Cust @ncuste]

Waymo ride is much better than expected. Its style of driving is like an Uber black back in the day, cautious and calm. Impressed @Waymo

[Juan Acosta @thejcad]

After years of dreading using Carta, I switched Tabella's cap-table to @CakeEquity. Startup friendly pricing, and an incredible customer success team. Highly recommend 🚀

[Nick Cust @ncuste]

Cracking week at SF @Techweek_

[Cake @CakeEquity]

SF Tech week was a ride. Frequently on top of a rental scooter.
It was all about connecting individually, and meeting so many of you in your element was the perfect way to connect.
But we're not done yet, we still have a packed week ahead in Los Angeles next week, so let's go!

#SFTechWeek #Startups #Founders #Innovation #Community #Networking #TechEcosystem

[Nick Cust @ncuste]

Thanks!

@ZamirShukho, @Vibranium_VC
Adam Dunnett, @BPMCPA
Anish Srivastava, @Swisscom Ventures
@LindseyMignano, @SmithShapourian
Sophie Durey, Tamar Ventures
@GarrisonGowens, @CakeEquity

[Nick Cust @ncuste]

Packed up room @CakeEquity as we kick off @Techweek_ with ‘how to raise a round’ #SFTechWeek

[Nick Cust @ncuste]

All time. One of the great team sport performances day 1 & 2 by Europe 👏🏽 #rydercup @RyderCupEurope

[Nick Cust @ncuste]

All the ai in the world and still can’t add to calendar from gmail on iPhone

[Cake @CakeEquity]

Let's chat VC in NYC.

Join us for an extra valuable session discussing the current state of Venture Capital, in a world where things are becoming more selective and demanding.

Friday June 6, 12pm-2pm

Panelists include:
- Lindsey Mignano (SSM Law)
- Naomi Goez (Forum Ventures)
- Allen Chen (BMW i Ventures)
- Pramod Gosavi (Blumberg Capital)
- Kevin Ye (Mach49)

#NYTechWeek
@Techweek_
@ncuste
@cal_davidson
@GarrisonGowens

Register here: https://t.co/dabvs6phsk

[Cake @CakeEquity]

If you're an early stage founder in NYC for @Techweek_ join the team including @ncuste and @GarrisonGowens for this sundowner.
We’re taking over Shy Shy in Chelsea for a casual but quality gathering to help connection and conversation. With passed apps, an open bar, and a hand-picked guest list from NYC’s early-stage ecosystem, it's a chance to participate in the kind of connections Tech Week is all about.
Register here: https://t.co/HoW248hQ2x
#NYTechWeek

[Nick Cust @ncuste]

@agustingonz9 @CakeEquity @agustingonz9 yep, we do - our SPV setup saves power users hours. Want me to send a demo link or tee up a quick call?

[Nick Cust @ncuste]

@AnfieldSector @ptgorst And then didn’t play him or never play him in a 6? What gives?

[Nick Cust @ncuste]

thanks @mrp 🤓

[Ron Pragides  @mrp]

"@CakeEquity now ingests data from spreadsheets and complicated data structures into its platform in a format that reduces customer onboarding from four days to 10 seconds [using] ML through Vertex AI to classify documents, match them to predefined definitions, and automatically populate data structures."

https://t.co/VZb41jeWZO ht @googlecloud @aviatocons

[Nick Cust @ncuste]

https://t.co/s77pHF5gzR

[Nick Cust @ncuste]

Thanks to @googlecloud GCP & ML, @CakeEquity we now onboard customers in 10secs from 4 human days. Also through BQ ML have churn cut by 1PP%! — we're focussed on redefining automation! 🚀 Want to work on big FE or BE problems, combining your skills with LLMs at scale? Dm

[Nick Cust @ncuste]

Thanks @twistartups @Jason @LAUNCH for the continued backing & support
Here’s @CakeEquity ceo Kim how we’re supporting founders & startups first.

[Nick Cust @ncuste]

@twistartups @aaronblakemore @alex Get some @CakeEquity 🍰

[Nick Cust @ncuste]

So true. Looking sideways is just like looking backwards. Stick to your customer segment and build a better product

[Startup Archive @StartupArchive_]

WhatsApp founder Jan Koum on how to deal with competition

“We always had competition - like from day one. There was actually a point in time where there was a new messaging app popping up every month. And every month there was an article on TechCrunch about how this awesome new messaging app is going to take down all other messaging apps.”

But the early WhatsApp team basically just ignored it:

“We didn’t say anything because we didn’t want to draw attention to ourselves. We actually - on purpose - tried to stay under the radar. But it was just kind of funny to see this dog and pony show that happened with all these apps. There was PingMe. There was MessageMe. There was GroupMe. There was Kick… There were 10 different messaging apps at some point which kept getting all this publicity.”

Jan and team said:

“Good for you. Have all the publicity you want. We will just stay under the radar and not have any attention drawn to us.”

Jan continues:

“We always had competition - be it big guys like iMessage or Facebook Messenger or little guys like Kick… Even today we have apps like Telegram… But we always said that our destiny is really in our hands. We can’t worry too much about competition. We have to worry about our product and our users. And if we spend a lot of time thinking about competition or looking at competition, we’re going to fail.”

Video source: @StanfordOnline (2017)

[Nick Cust @ncuste]

Migrations to @CakeEquity from 4 days to 10seconds now. Growth and automation flying! 🏎️

[This Week in Startups @twistartups]

🌏 From Australia to Silicon Valley, Cake is revolutionizing startup equity management!

@Alex chats with Kim Hansen on how Cake Equity automates the once-tedious cap table process:
• 80% of companies onboard in minutes (vs. 4 days with
traditional methods).
• Proprietary contract engine integrates equity
transactions seamlessly.
•AI-driven insights guide founders step-by-step,
impressing investors and employees alike.
• Built for global startups: flexible design supports
equity rules from the US, Australia, Singapore, and
beyond.

With just 27 team members, Cake leverages AI and LLMs to scale smartly, proving big impact doesn’t need big teams.

[Nick Cust @ncuste]

@Waymo code for LA: NICKZRXX

[Nick Cust @ncuste]

#LATechWeek @CakeEquity vans floating about to freshen up your day. 🍰 our founder event tonight in West Hollywood, see you there 🤗

[Cake @CakeEquity]

Hopefully adding a bit of colour and motivation to your day...

[Nick Cust @ncuste]

#LATechWeek has been great to meet so many founders — last night w/andrew chen @a16z and co talk AI and impact on ent’ment. Still a lot of ambiguity & shrugs 🤷‍♀️ of what the future looks like, but get your underlying data architecture right first I say…