One metric I love → “nights of sleep delivered.”
If you’re mission-driven, quantify the mission and showcase it often.
At company meetings, we talk to the dollars and cents because that’s what drives the business.
But we always translate it into impact metrics because that’s what drives the team.
Outcomes > output.
P.S. What’s your guess of how many nights of safer sleep Cubby has delivered? I’ll announce it in a future post (hint, it’s in the millions!)