The thing that many don’t learn in their 20’s is that long periods without sleep destroys your mental health.
Also: you lose productivity, harm relationships, and grow sicker by the day. The best in the world prefer the opposite.
That culture isn’t cool; it limits your upside.
I would say this is true for small SaaS businesses as well. More like “a rogue marketing agency” than traditional media company, but the results are the same: building a brand, a tribe, a community.