Center for Campaign Innovation

The Right's R&D Lab. We test cutting-edge tactics and tools in real-world campaigns to foster a culture of innovation in the conservative movement.

[Center for Campaign Innovation @CampaignInnov]

NEW RESEARCH: Does adding a text message to your canvassing program actually improve turnout?

We ran an experiment during #VAGov election to find out.

The answer: yes — but only if you get the timing right.

Read the full report → https://t.co/FdRj2xc8jA

[Center for Campaign Innovation @CampaignInnov]

Visit our website to read the full report: https://t.co/eB6hpedeMj

[Center for Campaign Innovation @CampaignInnov]

Our latest research from a field test during New Jersey's 2025 gubernatorial election highlights the importance of testing creative everywhere (including on mail) and gives insights into what works to boost turnout ahead of 2026

[Center for Campaign Innovation @CampaignInnov]

To put this in context, if every voter who received mail in our test got the "streak" message, we would have seen 233 more votes for no additional cost.

In tight races where an extra 1-2 points in turnout can make the difference, this is no small feat.

[Center for Campaign Innovation @CampaignInnov]

In order to be more effective in 2026, conservatives need to focus more (and earlier) on the digital campaign fundamentals like email infrastructure, website strategy, and advertising capacity.

Read the full report here: https://t.co/RGYNP5rThX

[Center for Campaign Innovation @CampaignInnov]

Our new report reveals how down-ballot Republican campaigns trailed in digital fundamentals in the 2025 Virginia House of Delegates elections.

The data point to a widening digital divide not just in dollars raised, but in operational capacity.

[Center for Campaign Innovation @CampaignInnov]

With Facebook ads, the Democrats' financial advantage was clear, but there was also a divide in how many unique Facebook creatives the parties ran.

Democrats better understood the importance of variety in algorithmic advertising.

[Center for Campaign Innovation @CampaignInnov]

📊 New Report: The 2025 Political Salary Benchmark Survey is here.

We surveyed 246 professionals across campaigns, consulting, and advocacy to understand pay, benefits, and satisfaction in political work.

Check it out → https://t.co/FtEGTod52f

[Center for Campaign Innovation @CampaignInnov]

Network, share ideas, and connect over food & beverages.

Register by September 1, 2025 → https://t.co/dC0tbgoQPV

[Center for Campaign Innovation @CampaignInnov]

Political campaigns have long relied on hours of manual work to code voter survey responses into usable insights.

Our latest research shows how AI can cut that process to minutes, without sacrificing quality.

We tested top models, prompting techniques, and coding strategies to uncover what works best for turning open-ended answers into actionable intelligence for campaigns.

Read the full report: https://t.co/zBRaY4RKYy

[Center for Campaign Innovation @CampaignInnov]

Read here: https://t.co/9CeCwfUlIv

[Center for Campaign Innovation @CampaignInnov]

AI is moving into political campaigns fast, and the future depends on how we use it.

Our latest article explores two paths. One uses AI to build trust, improve access, and make campaigns more responsive. The other risks speeding up misinformation and eroding public confidence.

The tools are here. Now it’s about using them wisely.

[Center for Campaign Innovation @CampaignInnov]

How will AI shape the future of political campaigns?

Our latest article breaks down two paths: one of rapid innovation, another of strict regulation. Both could redefine how campaigns connect, persuade, and mobilize.

Read here: https://t.co/9CeCwfUTy3