Carla

CEO of Parrable @parrable Yogi, Explorer, Creator. Curious about the world & its people

[Carla @carlaholtze]

The @SFSymphony goes underground & underwater with Soundbox. Proud to be part of it all. #spicy #sexy #symphony

[Joe Biden @JoeBiden]

I don’t agree with Nikki Haley on everything, but we agree on this much: She is not Nancy Pelosi.

[Carla @carlaholtze]

@elonmusk Yes! Exciting times. How do you address the #bot issue? @Parrable, a proprietary identity solution, can help! DM me, I'm the CEO.

[Parrable @Parrable]

Spicing up the advertising ecosystem with third-party cookie alternatives driving 60%+ lift in addressability @adexchanger @carlaholtze
https://t.co/lShbXKNTfH

[MediaMath @mediamath]

Joining partners like @Merkle and more, @Parrable, the newest addition to the MediaMath identity stack, is the parable of our vision of a signal-agnostic future. Learn about the partnership from MediaMath Chief Product Officer Anudit Vikram on @TheDrum: https://t.co/EaBIAOukUL

[Carla @carlaholtze]

https://t.co/WcgmLSfHVb

[Garrett Johnson @garjoh_canuck]

Does behavioral targeting create value? Now, we have 5 academic & industry (grey) studies that quantify how much value is lost without cookies. The loss estimates are: 65%, >66%, 52%, 4%, & 52%. I summarize the studies below.

[Paul Krugman @paulkrugman]

Are other people feeling the same sense of doom I'm feeling? On the epidemiological front, the virus is still rampant yet political pressure for rapid, careless reopening —and going maskless — mounting 1/ https://t.co/2xGFpXrtlx

[domergirlnyc @domergirlnyc]

Thanks, love and all gratitude to the healthcare workers and the people working in grocery stores, restaurants, sanitation and delivery. UES representing. The togetherness feels good. #ClapBecauseWeCare #NYCLockdown #ILoveNewYork

[samir kaji @Samirkaji]

Over the last few days, our team has had 200+ email and phone inquiries about the CARES act, and specifically around what it means for early stage VC backed startups. A lot of confusion out there, so here is what I know as of now:

/Thread

[Whitney Cummings @WhitneyCummings]

This Notre Dame Fire turned into people bragging about their vacations to Paris very quickly

[M25 @M25vc]

BIG THANKS to all the #ClubM25 founders who made this awesome yet again! - “Adding Value to Startups: Club M25 Summit 2.5” by @M25vc https://t.co/sEqOGKcbtV #startup #InvestintheMidwest

[Carla @carlaholtze]

A top tech dealmaker says that everyone's going to have to get used to giving up personal data — or the free internet will die https://t.co/q7x73fUBbO via @businessinsider @MacDonaldJay

[Carla @carlaholtze]

Could GDPR Create A Server-To-Server Golden Age? https://t.co/ba53odCuaL @AdExchanger

[Carla @carlaholtze]

Here we go again... https://t.co/plxpa8uUbB

[AdExchanger @adexchanger]

Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari https://t.co/g1GhwuThQx by @OSchiffey

[modest proposal @modestproposal1]

Uber lawsuit is amazing. When they stopped advertising, app installs barely changed as decline in paid installs offset by rise in organic.

[Carla @carlaholtze]

I'm speaking at #StrataData – join me in NY Sep 25-28 https://t.co/tQVE9saLtR save 20% with discount code FRIEND https://t.co/gDuKVK0upP

[Carla @carlaholtze]

Never Mind GDPR, Here Comes Apple’s Intelligent Tracking Protection https://t.co/9sev2hFOPr @AdExchanger @parrable @chapell68

[Carla @carlaholtze]

Getting to Addressability via the Transitive Property | The Makegood https://t.co/w5J3B1b3Zq

[More DFP @moreDFP]

With Latest Safari Release, Apple Fixes Its Cookie Glitch - AdExchanger https://t.co/JqOw04FIlA